UK Mobile Ad Spend Grows 126% in 2013
The Realtime Report
DECEMBER 19, 2013
According to eMarketer, digital accounts for nearly 45% of total media ad spending in the UK (this figure is predicted to pass 50% by 2015.) Google accounted for 42% of total digital ad spend in 2013; Facebook was well behind with 5.3%, and Twitter trailed with 0.7% And among digital ad spending, mobile accounts for nearly 20%.
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