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PR Trends for 2015: 7 To Watch

Waxing UnLyrical

So when PRSA asked me to author a guest post on PR trends for 2015, initially I scratched my head a bit. PR Trends for 2015. There will be more niche events, more “exclusive” and/or embargo-type offerings to bloggers and media, and more generation of “buzz” by who’s not invited to the party, as opposed to who made the guest list.

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#measurePR Recap (October 2015): Around the World with #measurePR

Waxing UnLyrical

The guest list: Daniel Tisch of Argyle and past chair of the Global Alliance, Diane Begin of APEX Public Relations and incoming chair of CPRS Toronto, Michelle Hinson of CyberAlert and chair of IPR’s Measurement Commision, and Barry Leggetter , CEO of AMEC. . Diane Bégin (@dibegin) October 6, 2015. measurepr. (Q3). measurePR. (Q5).

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SEO Copywriting Best Practices for 2015

Writtent Blog

From the new preference towards SSL-encrypted (HTTP) websites to the destruction of Google authorship , there was no end to the surprises. Google search is about to turn 20, and consumers are well-accustomed to performing product and service research via branded content. It’s Not All About Google. Absolutely.

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#measurePR Recap (July 2015): Internal Communications

Waxing UnLyrical

I figured it made sense to put together a list for easy reference: Yammer. measurePR Recap (July 2015): Internal Communications is a post from: Shonali Burke Consulting, Inc. Twitter Facebook Google+ LinkedIn #measurePR Recap (July 2015): Internal Communications. Wunderlist. SurveyMonkey. Poll Everywhere. Crowdvi.be.

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9 LinkedIn Best Practices For 2015

Firebelly

I know if I’m meeting with someone I haven’t met yet, I always Google them and check out their LinkedIn profile. Make sure your have the services your company offers listed, relevant articles, images, and videos showing your work. If it’s unprofessional or not up-to-date, I more than likely won’t do business with them. #3

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#measurePR Recap (August 2015): Big Picture PR Measurement

Waxing UnLyrical

Since Tinu and Sally recently developed a new Google Analytics dashboard for PR, I asked them for the details: A6 @sallyfalkow & I realized Google Analytics is confusing for people who may be experts at #pr but novices at #Google. Michelle also suggested this great list of tools from Marcia DiStaso. Survey Monkey.

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My Next Facebook Ads Experiment

Jon Loomer

Just like my initial experiment in 2015 (linked earlier), Facebook ads don’t have to suck. A whole lot has changed since that original experiment in 2015. This, too, has clearly changed since 2015. Topics that are on my list to cover: How I’m Optimizing the Campaign. Top-Line Details. Placements I Use.

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