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What’s PR En Route to in 2015? PRTech

Waxing UnLyrical

PR pros must understand how to harness and execute every part of the model (Paid, Earned, Shared, Owned). What’s PR En Route to in 2015? Twitter Facebook Google+ LinkedIn What’s PR En Route to in 2015? Here’s what she said: 1. The PESO model will be the norm, not the exception. rebekah iliff techpr'

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Marketing Predictions for 2015

Mindjumpers

We’ve figured out how to create content and how to publish, but can’t move firmly into brand journalism until we adopt and editorial discipline. With a close eye on Amazon Local, more brands will test hyper-local content in 2015. For my “safe, soft prediction,” I predict 2015 as the year of content-as-process.

Marketing 100
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Monday Roundup: PRSA 2015 International Conference

Waxing UnLyrical

I’m here for the 2015 PRSA International Conference where there’s absolutely no shortage of awesome speakers this year. How to Prevent a Social Media Crisis. How To Hack Your PR Strategy For Massive Growth. What do you hope to learn at the PRSA 2015 International Conference? Good morning from Atlanta!

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Monday Roundup: PRSA Counselors Academy 2015

Waxing UnLyrical

Emergency surgery prevented me from traveling to Laguna this past week for PRSA Counselors Academy 2015 … gah! How Good Clients Change Your Life. Monday Roundup: PRSA Counselors Academy 2015 is a post from: Shonali Burke Consulting, Inc. Twitter Facebook Google+ LinkedIn Monday Roundup: PRSA Counselors Academy 2015.

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Monday Roundup: Best WUL Guest Posts of 2015

Waxing UnLyrical

How to Develop Meaningful PR Measurement. What were your favorite WUL guest posts in 2015? Twitter Facebook Google+ LinkedIn Monday Roundup: Best WUL Guest Posts of 2015. So, for today’s round-up, I’m giving a shout-out to our guest bloggers – regular, as well as one-time. Based in the Washington, D.C.,

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SEO Copywriting Best Practices for 2015

Writtent Blog

From the new preference towards SSL-encrypted (HTTP) websites to the destruction of Google authorship , there was no end to the surprises. Here are a few data-driven observations on how SEO has changed recently, and some expert tips on how to accommodate them: Consumers Are Pickier. It’s Not All About Google.

SEO 111
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#measurePR Recap (August 2015): Big Picture PR Measurement

Waxing UnLyrical

Since Tinu and Sally recently developed a new Google Analytics dashboard for PR, I asked them for the details: A6 @sallyfalkow & I realized Google Analytics is confusing for people who may be experts at #pr but novices at #Google. measurepr #i4pr #measurepr. Survey Monkey. SME Social Media Reporting Toolkit. CyberAlert.

Analytics 100