How to Manage 19 Social Media Channels
Convince & Convert
OCTOBER 24, 2014
Dave is careful to measure the KPI surrounding his social efforts, especially in the context of the larger marketing picture , as well. 27% of B2C marketers say the C-level of the organization owns the content marketing. 19% say product marketing owns it, and down at 13% there is a tie between PR and the social media team.
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