What Keeps The Chief Marketing Officer Awake At Night? - Part 3
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OCTOBER 30, 2013
Ad Spend In 2013, Mobile Ads 3.7%; Total Global Ad Spend In 2013 $503B , on September 30th, 2013: "mobile is growing seven times faster than desktop Internet spend, with mobile ads growing by 77% in 2013, 56% in 2014 and 48% in 2015., driven by the rapid adoption of smartphones and tablets. The technology can''t be stopped.
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