yMarketingMatters

OCTOBER 18, 2015

In this second half of 2015, Facebook is poised to overtake YouTube and become the leading video viewing and online hosting platform. This was unheard of just a few years back as YouTube had massive market share of online videos, but 2015 looks to be the year that Facebook changes that. Facebook is poised to overtake YouTube…they say.

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Video Marketing Vimeo YouTube 133

yMarketingMatters

OCTOBER 18, 2015

In this second half of 2015, Facebook is poised to overtake YouTube and become the leading video viewing and online hosting platform. This was unheard of just a few years back as YouTube had massive market share of online videos, but 2015 looks to be the year that Facebook changes that. We cannot escape the growth in video content!

Video 100

Video Vimeo Marketing YouTube 100

yMarketingMatters

OCTOBER 2, 2017

This didn’t come as a huge surprise because, as far back as 2015, Google reported that more searches were conducted on mobile devices than on any other device category. 53% of American consumers use their smartphones to access search engines at least once a day ( Source: Google and Mobile Marketing Association Survey ).

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Mobile SMS Hitwise Marketing 140

yMarketingMatters

MARCH 9, 2015

2015 is rolling fast, as are the changes in the social media world. Both Facebook and search engines are strongly focusing on the relevance of content, and in light of that, they are trying to display the most relevant ads to their users. Can you believe it’s March already? Relevance Score.

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News Social Media Mobile Notification 100

yMarketingMatters

DECEMBER 6, 2015

Now, when you spot something you like in a pin and you want to learn more about it, simply tap on the search tool, select the part of the pin you want to learn more about, and the engine will show you more pins just like that. How awesome is that? It adds a whole new layer of marketing possibilities to your Pinterest efforts.

Social Media 100

Social Media Sentiment Study Advertising 100

yMarketingMatters

FEBRUARY 28, 2016

Google has integrated social media data into its organic search engine algorithm and to date, organic rankings may now rely on up to 70 percent on social media. Midway through 2015, mobile video plays exceeded 44% — up 74% from 2014 and up a whopping 844% since 2012. Pew Research ). Internet users have average of 5.54

Social Media 100

Social Media Marketing Mobile B2B 100