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Retailers and the rising trend of sustainability: what marketers need to know

Sprout Social

And while the retail industry has weathered significant change lately, sustainability is one trend that just keeps rising. Red: Fast Fashion | Blue: Sustainable Fashion (2015-2020). This post Retailers and the rising trend of sustainability: what marketers need to know originally appeared on Sprout Social.

Retail 104
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10 Small Businesses on How They’re Doing Marketing Differently in 2022

Buffer Social

” Across all channels, we want to educate our customers and add value to their lives. “Whether it’s a simple facial massage tutorial, ingredient education, or a quick healthy recipe, we want to provide our customers with more than just clean, effective skincare,” Blake explains.

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7 Proven Social Media Promotion Ideas That Don’t Suck

Hootsuite

Over 2 hours a day , in fact, which is 30% more time than in 2015. By focusing on education, you add instant value. Deliver fresh, actionable content educating them about that topic. The focus should be on educating your customer, not making a sale. So how do you capture even a bit of that attention? High school advice?

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Just get us the Millennials! #Marketing #Fail

Janet Fouts

23% of Millennials have a Bachelor’s degree or higher, making them the most educated generation ( Nielsen ). They check in at retailers, restaurants and they expect brands to respond with authentic voices, not canned responses. Make 2015 the year you put mindful social marketing into practice. They’re social.

Marketing 145
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How Lowe’s is Cutting Through the Digital (and Non-Digital) Noise

Convince & Convert

Lowe’s (@Lowes) August 5, 2015. Another unique characteristic of this content evangelism is the integration of social and digital content in a physical retail location. Get more content like this, plus the very BEST marketing education, totally free. 7itdsjovZ8. Get our Definitive email newsletter.

Retail 60
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How to Adapt Your Brand for Instagram

Convince & Convert

As of June 2015, Adweek reported that Instagram’s commitment to content quality and millennial audience have attracted more than 475 ad campaigns with brands such as The Gap, Michael Kors, and Taco Bell. Get more content like this, plus the very BEST marketing education, totally free. We’ll see what Capital One does next.

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Conversational marketing: What it means for your social media strategy

Sprout Social

Adidas first launched their WhatsApp marketing strategy back in 2015. The big box retailer was the first to bring live TikTok shopping to the US in December 2020. The American Red Cross demonstrates how live video strengthens your brand education and recruitment efforts. Adidas wants to be where their superfans are.