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9 Genius Ideas to Steal for Your Black Friday + Cyber Monday Marketing Campaigns (with Real-life Examples)

Buffer Social

According to the National Retail Federation, we’re looking at a record-breaking November and December this year, with total sales reaching a staggering $966.6 Outdoor apparel retailer REI has led the charge here, opting out of Black Friday for years on the trot. billion in the U.S. The move generated a ton of buzz The result?

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????????? Cyber Monday: Discovering the online consumers

Audiense

Last year was a record-breaking Cyber Monday for online sales reaching an astounding $3 billion, up 12% since 2015. Regardless of the net increase in sales over the weekend of discounts it was evident retailers were successfully pushing the Christmas shopping forward offering great holidays deals several days in advance.

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What Is KakaoTalk? The Mobile Messaging App on the Rise

Hootsuite

But its popularity has exploded in recent years, with an increase of over 8 million users worldwide between 2015 and 2021. They’re so popular, they even have their own branded retail stores throughout South Korea. Kakao Friends retail store via Universal Beijing. Chart via Statista.

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2016 Holiday Social Ad Spend; What We’ve Learned

Ignite Social Media

That said, retails sales for the holiday season didn’t hurt as they were up 4% over 2015 to $658.3 The majority (73.3%) of US Internet users specified sales or price discounts followed by quality of merchandise (60.5%). For instance, sales price and discounts had a strong influence as did quality and selection.

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What’s Missing From Your Omnichannel Strategy?

Convince & Convert

Last month, data from BDO showed that, in 2015, many retailers began recognizing the value of mobile platforms. The retailer partnered with exterior providers to create an “endless aisle” solution. Another customer might appreciate a discount on his or her one-year anniversary of being a customer.

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7 Tips to Leverage the Power of SMS Marketing

Convince & Convert

According to a survey by ScanLife , 89% of customers use their mobile phones while shopping, and 64% of Americans own a smartphone as of 2015. ” Asking customers to show the text in order to earn a discount is a clear and effective way to get them to engage in your promotion. “Click here.” Text 1234 to Opt-in.”.

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New Challenges for Advertisers & Why Bloggers and Influencers Will Be Their New Best Friend

ProBlogger

According to Statista in 2015, 198 million internet users use Ad Blockers, up from 54 million in 2013. You have value, avoid discounting yourself and instead think about how you add value. For over a decade Alita has worked with global brands including SAP, Experian, SEMRush, TS14+, Estee Lauder, Myer & Online Retailer.