Convince & Convert

APRIL 3, 2015

But more often than not, posts don’t include the keywords or hashtags you’re likely watching (74% of content, our research shows). Traditional social media listening platforms don’t collect this location-tagged social data. Use social data to target users based on urgency, interest, and proximity. Think again.

Data 60

Data Hashtag Eventful Conference 60

Convince & Convert

MARCH 30, 2016

Many moms, however, feel pigeonholed by brands and that most marketing towards them is patronizing, according to FanFinder survey (March 2015). If brands could harness that data around moms, they’d be better equipped to market to them, learning what campaigns are causing negative sentiment and what potential initiatives they could take.

Research 60

Research Engagement How To Sentiment 60

Convince & Convert

FEBRUARY 5, 2018

Credible research and data validate the proposition that mobilizing employees as media is a good thing: Peer recommendations drive business value. Research from the Boston Consulting Group and the Edelman Trust Barometer are explicit when it comes to measuring trust and credibility. Other data suggests the same.

Strategy 145

Strategy Social Media Marketing Consultant 145

Janet Fouts

JULY 13, 2020

Ellie Tumbuan is the eldest multiracial, queer daughter of an immigrant from the largest Muslim country in the world (Indonesia) and is co-owner of The Justice Collective , a full-service social impact consultancy specializing in unapologetic racial equity strategy since 2015.

Brands 226

Brands Marketing Committee Consultant 226

Oktopost

MAY 23, 2022

Intent data solves this problem by gathering insights into your prospects’ online behavior, allowing you to identify their level of interest and when their intent to purchase is at its highest. What is intent data? According to McKinsey , data-driven marketing is the new normal – which is no surprise. What is Intent Data?

B2B 88

B2B Marketing Paid Search Buy 88

Talkwalker SM

MAY 11, 2016

In 2015, the spread of the disease started to reach pandemic levels in South and Central America and reports emerged of pregnant women passing the virus on to babies. The conversation about the Zika virus started to gain traction in November of 2015. It is estimated that more than 1.5

Pharmaceuticals 60

Pharmaceuticals Data Travel Social Media 60

The Realtime Report

SEPTEMBER 28, 2020

You hear or read a news story about one of the latest breakthroughs in science and think how are researchers doing this? Sometimes you even think why researchers are doing this. There have been many breakthroughs in scientific research in the last decade. Some research has been done on modifying the human genome with CRISPR.

Research 103

Research Collaboration Analysis Applications 103

Rebekah Radice

MAY 9, 2015

Marsha Collier (@MarshaCollier) May 6, 2015. Listen, Research and Prepare. By 2020, only 15% of sales interactions will be outside of social, mobile, and video #influencerchat pic.twitter.com/2RnapMtVHr — Vala Afshar (@ValaAfshar) May 6, 2015. John Westra (@John_Westra) May 6, 2015. A1) Take 10 seconds to read your post.

Social Media 131

Social Media How To Marketing HootSuite 131

Ignite Social Media

NOVEMBER 14, 2016

This week we see Facebook challenging the likes of review sites, YouTube adding community-oriented features to drive engagement and minimize trolls & inappropriate comments, and social media sites threaten Google in terms of product research, all of this, in this week’s Social You Should Know. Facebook Takes On Review Sites.

Review 60

Review Google Facebook YouTube 60

Convince & Convert

DECEMBER 26, 2016

Listen to this blog post as a podcast: My good friends at Edison Research handled the data gathering for my new book, Hug Your Haters , and we discovered that customer service is being massively disrupted. Between 2015 and 2016, Snapchat went from 17% to 23%. By 2016 21% of the country claimed Twitter usage.

Statistics 130

Statistics Tumblr Research Instagram 130

The Realtime Report

APRIL 7, 2017

However, secure data recovery experts maintain that this technology (although the public has just been made aware of it) was discovered and possibly even used years earlier. In 2015, Samsung warned consumers that their devices were subject to this range of susceptibility. This is based on a document that was released by WikiLeaks.

iPad 123

iPad Microsoft Software Apple 123

Proactive Report

DECEMBER 9, 2014

In January 2014 almost three-quarters of all adults were active in social media, according to the Pew Research Center. Analyze the data gathered from this monitoring exercise. Pick the right tools and platforms based on your research. Download the PDF of the Social Media Strategy Template here. Meritus Media Inc.,

Template 111

Template Templates Social Media Strategy 111

The Realtime Report

NOVEMBER 1, 2017

By 2015, these figures had virtually reversed, with the number of companies deploying app strategies rising to 52 percent and the number avoiding app development shrinking to 11 percent. The number of American adults who own a cell phone grew from 62 percent to 95 percent between 2002 and 2016, according to Pew Research Center data.

Mobile 111

Mobile GPS Wireless Compete 111

Direct Marketing Observations

MARCH 19, 2012

Figure out Big Data- Mark it down. Big data is going to be big business. It make sense though, you have these large organizations collecting terabytes of customer data but not knowing how or what to do with it. Enter the age of Big Data and marketers finally doing something with that data. billion in 2010.

comScore 166

comScore Microblogging Posterous Marketing 166

Convince & Convert

APRIL 1, 2015

If you stuffed your site, its meta data, and HTML tags with enough keywords, it was enough to win the battle against Google. By marrying the fundamentals of content marketing to the science of keyword research, you will be doing your site a huge SEO favor. And who among us doesn’t like favors?

Energy 60

Energy SEO Directory Engineering 60

ProBlogger

DECEMBER 4, 2014

When I started, I didn’t know the real importance of research and didn’t have any idea where to begin. After getting all the information, I reset my techniques and focused on the research. You can gather data on your industry in the form of industry reports and allow readers to go through them whenever they want.

Strategy 44

Strategy Virtual World Industry Reputation 44

The Realtime Report

JANUARY 29, 2017

Communities in Harlem, New Orleans, and Los Angeles will pilot investigations that document environmental change and enhance climate research. “We’ve made something utterly unique–a way to combine stories and CO2 data that puts communities in charge of their own climate records,” said Drapkin. ” Click To Tweet.

Crowdsourcing 70

Crowdsourcing Communities Collaboration Aggregator 70

The Realtime Report

OCTOBER 26, 2018

For centuries, Marseille has enjoyed success in the transport of goods, linking Europe to the rest of the world; now, the city’s geographic proximity to not only the Middle East and Africa, but also China, India and Southeast Asia is playing a strategic role in the transportation of the world’s data.

Transportation 89

Transportation Content Sports Data 89

Hootsuite

DECEMBER 7, 2022

hootsuite since:2015-12-21 until:2016-01-21 search for tweets with the word “hootsuite” between December 21, 2015 and January 21, 2016. Research specific locations. Twitter advanced search is an excellent tool to do market research. (And don’t worry, you can use miles instead by switching “km” to “mi”). Throw it back.

Twitter 115

Twitter HootSuite Airlines Mobile 115

Likeable

JANUARY 23, 2019

As marketers, it’s imperative to stay up to date on the latest trends and research in order to know how to adjust strategies or where to shift budgets. 45 percent of US internet users say that their mobile device is quickly becoming their most important shopping tool, up from 29 percent in 2015. million US millennials (or 89.2

Statistics 92

Statistics Social Media Marketing Instagram 92

Convince & Convert

JULY 27, 2017

As of 2015, about half of all Instagram captions and comments included at least one emoji. At my company, theAmplify, we were able to gather data with our mobile platform, Reach, and saw that consumers use emojis more authentically with influencers than with brands. In 2015, Chevrolet created an emoji-only press release.

Tips 119

Tips Marketing Press Release Influencer 119

Ignite Social Media

OCTOBER 19, 2017

Note: this data includes original content only, not comments or shares. 2017 October data collected only extends to 10/11, but as the data stands, I expect conversation volume will certainly be lower than 2016. In the interest of lining up trends, one final piece of data I examined was the Google Search trend over time.

Trends 94

Trends Data Conversation Analysis 94

Convince & Convert

MARCH 15, 2016

My good friends at Edison Research handled the data gathering for my new book, Hug Your Haters , and we discovered that customer service is being massively disrupted. Here are the five most important data points to understand. Podcast Listening Grew 23% Between 2015 and 2016. That is up from 17% in 2015.

Statistics 60

Statistics Directory Research Study 60

Social Media Strategies Summit

FEBRUARY 27, 2020

According to data from Pew Research , messaging apps dominated social networks in 2019. This trend data emerged as concerns about privacy grow and users start gravitating towards making more individualized and personal connections using messaging. . #2 Growth of private communities and tight-knit tribes.

Trends 182

Trends Social Media Instagram Platform 182

Sprout Social

NOVEMBER 19, 2018

Data also shows the socially-engaged retail season begins ramping up as early as Q3, when back-to-school shopping swings into high gear, with an average of 2,005 messages per day. The Sprout data science team projects retailers can expect on average 32% more social messages per day this holiday season than they did in 2017.

Retail 109

Retail Sentiment Project Instagram 109

Sprout Social

APRIL 19, 2022

How social data can fuel your conversational marketing strategy. Turn to social data to find out. Listening allows you to conduct your own voice of the customer research by tracking conversations about your brand and relevant topics. It’s also crucial to gather data about customers on an individual basis.

Conversation 100

Conversation Strategy Social Media Marketing 100

Convince & Convert

JANUARY 5, 2016

Susan and Drew, who have an impressive 50+ years combined of experience in marketing, teamed up to help your agency succeed with a major report on agency hiring and firing in 2015. Their new research captures the attitudes, beliefs, and behaviors of 500 decision makers with marketing budgets up to $10 million annually. Audience Audit.

B2B 60

B2B Survey ROI Research 60

Waxing UnLyrical

MARCH 6, 2015

’s Chartered Institute of Public Relations with its State of the Profession 2015 report. If you look at the research report , you’ll see that metrics and analytical skills don’t even make the cut when it comes to hiring senior pros. This isn’t just me ranting (though I’ve done so before ).

Social Media 100

Social Media Compete Skills Consultant 100

Hootsuite

OCTOBER 25, 2021

Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior. Over 2 hours a day , in fact, which is 30% more time than in 2015. Just be sure to back up your decisions with data. (The rumors are true.).

Social Media 142

Social Media Meme HootSuite Influencer 142

Twist Image

DECEMBER 28, 2011

To date there has been a lot of research to negate both my personal enthusiasm and the data that Flurry (and others) are enthusiastically bringing forward. Data plans are starting to become more reasonable. The price of data plans are being built into the family cost structure (according to the MediaPost article).

Mobile 106

Mobile Microsoft Apple Data 106

Audiense

MAY 17, 2016

In August 2015, Truffle Social pitched the idea of #1234ThumbWar to their client Models Own , a British based beauty brand to celebrate nail art. — Models Own (@modelsown) August 19, 2015. And then we had a hit list of 20 people we wanted to reach out, we liaised with the client, researched their Twitter and Instagram feed.

Instagram 84

Instagram Campaign Hashtag Blogger 84

The Realtime Report

NOVEMBER 26, 2019

Dan Draper, “Mad Men,” Lionsgate, 2007-2015. In addition, media owners and broadcasters at the annual upfronts said they were committed to making the ad breaks/stacks more addressable and data rich, rather than overpowering the viewers with more ad volume. It wasn’t a lie, it was ineptitude with insufficient cover.”

Advertising 113

Advertising Nielsen Buy Products 113

Janet Fouts

DECEMBER 30, 2014

This data is based on surveys, but in my experience working with millennials they are a diverse group and generalizations don’t always fit. Of course older generations like Boomers have also adopted technology and social media to research before buying and that age group holds 3/4 of the nation’s wealth.

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Waxing UnLyrical

MARCH 30, 2015

6 Buzz Phrases Marketers Should Take Seriously in 2015. I definitely think she’s on the money with “big data” and “Internet of Things,” but am not sure about the rest. Here are some ideas on “buzz marketing” (I know, I know). Why: Natasha Smith published this post in January of this year.

Marketing 100

Marketing Startup Consultant Flickr 100

Buffer Social

NOVEMBER 7, 2017

At Buffer, we’re big fans of using data and research to guide our social media strategy. Here’s what I learned from my look at the research. According to Statista , an online market research portal, the largest user group on Instagram in the U.S. How do you make sense of these research? percent of U.S.

Study 111

Study Instagram Hashtag Research 111

Unmetric

JULY 12, 2016

Consumers are using their phones to research the products they want to buy on their phones as well. About 10% of parents looked to a social media site to help them with back-to-school shopping, in 2015. Change the time-frame to August 1 – September 30 th 2015. By using data, we can locate what people enjoy reading.

Campaign 60

Campaign How To Retail Template 60

Audiense

JULY 5, 2016

In 2016, mature social media teams can adopt a myriad of roles across marketing, communications, customer service, audience research, product development, and much more. At the core of this activity is using social media data intelligently to extract smart insights. — Surface UK (@Surface_UK) November 17, 2015.

Microsoft 112

Microsoft Analytics Metrics Data 112