ProBlogger

AUGUST 30, 2015

Set up #analytics site search to track keywords that users have typed into your site search to inform your content strategy. To see why, read A Guide to Using Data Analytics to Optimize Your Content Marketing Strategies. Look at the content that isn’t working. Stop writing that type of content. Analyze the content.

Training 20

Training Eventful Tips Analytics 20

Buffer Social

NOVEMBER 7, 2017

Here are the eight tips to guide your Instagram strategy: Instagram’s young audience likes current, creative, and useful content. Videos might overtake images as the most engaging type of content. User-generated content drives growth and conversions. User-generated content drives growth and conversions.

Study 111

Study Instagram Hashtag Research 111

Writtent Blog

JULY 19, 2016

The Stats Post Formula: Content Marketing Strategy that Drives Results. This blog post formula works for one main reason: It makes it incredibly easy for people creating content to make their writing sound authoritative and well-researched backed up by data. … This was without any content promotion whatsoever!

Case Study 40

Case Study Study Curation Survey 40

Rebekah Radice

AUGUST 27, 2016

Want to see how you can add them to your WordPress or Hubspot website? Instant Articles were launched in May 2015 to a limited amount of publishers including The New York Times, NBC News, and BBC News, among others. Businesses can customize and brand their content, but the elements you can modify are quite limited. With its 1.51

Facebook 60

Facebook RSS API How To 60

Buffer Social

MAY 31, 2017

This post was originally published in 2015 and has been updated with the latest Facebook video tips and information. Here’s a great example by HubSpot : 4. Add a quote from your content. Looking at that point to understand what made people stop watching might help you in creating better content. Ask a question.

Video 111

Video Engagement Facebook Mobile 111

Webbiquity SMM

DECEMBER 30, 2014

Content marketing is a hot topic. According to Google Trends , searches for “content marketing” have increased 150% in the past two years. 90% of companies now use content marketing , and collectively they will spent $135 million on digital marketing content this year. What role does visual content play?

Content 193

Content Tips Marketing B2B 193

Ignite Social Media

FEBRUARY 2, 2023

Ignite was founded in 2007, Carusele was founded in 2015, and that’s just been such a long time. We then founded Carusele in 2015 based on the assumption that’s proven true that basic influencer marketing could be improved and optimized. Lesson number five, organic content. Lesson 5: Organic content.

Influencer 85

Influencer Social Media Hubspot Travel 85

Webbiquity SMM

FEBRUARY 10, 2015

8 Content Marketing Statistics. Marketers identified content marketing and social media engagement (each at 36%) among their top three digital marketing priorities for 2014. Consumer marketing is about mobile, B2B is about content. ” ( Content Marketing Institute ). Content Marketing Institute ). MediaPost ).

Statistics 50

Statistics Social Media B2B Hubspot 50

Webbiquity SMM

MARCH 27, 2018

B2B buyers turn to LinkedIn for content that will help them move forward in the buyer’s journey—and 57% are doing so on a mobile device. Video views on Twitter grew 220X from December 2014 to December 2015. increase in purchase intent when exposed to promotional content from influencers. ( Three LinkedIn Marketing Stats.

LinkedIn 183

LinkedIn Instagram Hubspot Twitter 183

SocMed Sean

APRIL 12, 2015

Since February, 2015, Google has been adding tweets into their search index and then including them in the search results. Rather than re-hashing the history here, take a moment and read this great article by the folks at@HubSpot explaining a bit of the history and their thoughts on why this is a good thing. I’ll wait.

Google 100

Google Hubspot Content SEO 100

Rebekah Radice

JANUARY 11, 2016

. — Samuel Pavin (@SamPavin) November 18, 2015. Before using social media to generate leads, take time to provide valuable content in your posts. — Ivana Taylor (@DIYMarketers) November 18, 2015. A7) Create #content AND curate to support it. — Dana Detrick-Clark (@Serious_Vanity) November 18, 2015.

Social Media 121

Social Media Loyalty Hubspot Campaign 121

Rebekah Radice

JUNE 1, 2015

There’s no denying the power of visual content. In a recent HubSpot survey, 65% of respondents admitted to being visual learners. To answer those questions and get a better look at the effect of visual marketing on social media, HubSpot teamed up with Market Domination Media to create the Infographic below. Come early.

Engagement 143

Engagement Content Hubspot Template 143

Webbiquity SMM

MARCH 31, 2015

A well-written and consistently updates business blog is a vital core element of a successful content marketing program. How can you increase your content marketing footprint through guest blogging? First, yes, the helpful facts and statistics in this post still apply in 2015. These tips still work for 2015!

Tips 100

Tips Statistics Hubspot Resources 100

Buffer Social

NOVEMBER 13, 2017

It’s evolving into a thriving network of incredible content, influencers, and networking opportunities unmatched by other social media platforms. If you were to ask me to describe LinkedIn in 2015, I might have said something along the lines of, “a great professional network” or “the perfect place to find a job.”

LinkedIn 112

LinkedIn Microsoft B2B Marketing 112

Buffer Social

JULY 27, 2017

We first hit one million sessions in a calendar month during March 2015 —a full 4 years after launching— and after months of floating around 1.1 Understanding what content our audience craves. It can be challenging to continually create high-quality, valuable pieces of content on a weekly basis. million visits every month.

Publishing 111

Publishing Metrics Instagram Research 111

Buffer Social

AUGUST 11, 2016

What was just a blip on the radar a few years ago is now a top content marketing priority for brands and influencers everywhere. Yet the barrier to creating video marketing content that resonates with audiences can still feel high. Here are just a few of the findings from recent video studies, courtesy of ReelSEO and HubSpot.

Video 40

Video Twitter Content Facebook 40

Buffer Social

JUNE 1, 2016

For instance, Twitter’s engineering team has its own Twitter account ( @TwitterEng ), sharing product updates, blog posts, and other behind-the-scenes content. The content is highly technical, as you can see from this sample tweet: Salesforce’s engineering team uses Twitter as well, primarily to share photos and videos from their events.

Social Media 40

Social Media Hubspot Marketing Engineering 40

Convince & Convert

OCTOBER 9, 2015

You hear about creating content like it’s the Mother Teresa of marketing, but when you focus your efforts on it, you just can’t seem to get the results you’ve been promised. And we know that content marketing can help you do that. Your content needs to be: Relevant to your niche. Sound familiar?

Content 60

Content How To Storify Hubspot 60

Webbiquity SMM

JANUARY 5, 2016

As noted here previously, content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing. All of those marketers are creating an enormous amount of content, which is making it difficult to stand out and rise above the noise. Image credit: HubSpot. Is your Content Boring?

Content 60

Content B2B Marketing Hubspot 60

Convince & Convert

MARCH 24, 2016

Creating high-quality content is critical to content marketing success. With more than 2 millions blog posts published every day, you need a way to make your content stand out. But you’re probably wondering, “How do I create high-quality content that drives traffic and engagement?” David Ogilvy.

Content 60

Content Template Templates Statistics 60

Convince & Convert

JULY 15, 2016

Adding an element of interactivity to your content can improve your results by up to 5x. SnapApp makes building interactive content as simple as possible —no running to IT or other departments, no steep learning curve, just a marketer-friendly interface you can dive right into. Look, so many of us are making content.

Content 102

Content How To B2B Questions 102

Buffer Social

FEBRUARY 16, 2017

In our end of 2016 social media survey , 83 percent of marketers said they’d like to create more video content if they didn’t have restraints such as time and resources. 4) Video views on Twitter grew 220X from December 2014 to December 2015 ( Twitter , 2015). favorites than third party players ( Twitter , 2015).

Social Media 111

Social Media Video Strategy Statistics 111

Kikolani

JUNE 23, 2016

So you’ve done your content, social media and email marketing campaign. of internet users viewed a minimum of one video on the internet in the course of a month in 2015. The bottom line is that if you don’t have a proper video marketing strategy in your content marketing plan, you’re definitely missing out something invaluable.

Video 111

Video Tips Marketing Film 111

Buffer Social

FEBRUARY 7, 2018

Up until 2015, the Twitter timeline displays tweets in the reverse-chronological order. It’s generally accepted to tweet the same content often. For example, here’s a piece of content that we recently tweeted twice. Videos are slowly becoming the top content type. Sometimes even a few times a day.

Twitter 111

Twitter Hashtag Hubspot Feed 111

Kikolani

JUNE 23, 2016

So you’ve done your content, social media and email marketing campaign. of internet users viewed a minimum of one video on the internet in the course of a month in 2015. The bottom line is that if you don’t have a proper video marketing strategy in your content marketing plan, you’re definitely missing out something invaluable.

Video 60

Video Tips Marketing Film 60

Webbiquity SMM

AUGUST 18, 2012

Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). Marketers rate social media as the second-most imporant factor (64%) in search, behind only strong content (82%). BtoB Magazine ). Mack Collier ).

Statistics 204

Statistics Social Media B2B Marketing 204

Webbiquity SMM

AUGUST 18, 2012

Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). Marketers rate social media as the second-most imporant factor (64%) in search, behind only strong content (82%). BtoB Magazine ). Mack Collier ).

Statistics 198

Statistics Social Media B2B Marketing 198

Rebekah Radice

DECEMBER 5, 2016

it connects users with the content they’re seeking, no matter the platform. And after my latest presentation at Hubspot’s #Inbound16 on omni-channel marketing, it’s easy to see why there’s confusion between the two. Creates a library of content that can be viewed or repurposed later. – Wikipedia.

Trends 146

Trends Social Media Strategy CSR 146

Buffer Social

FEBRUARY 22, 2017

While it isn’t a branded content, it has a nice three-act structure (a model often used in screenwriting) we can learn from: Setup – Introduction of the video where she describes her trip to Kohl’s. A photo posted by Airbnb (@airbnb) on Aug 20, 2015 at 6:06pm PDT. Curate user-generated content on Instagram.

Social Media 111

Social Media Hashtag Curation Instagram 111

Buffer Social

MARCH 16, 2017

In late 2015, Instagram opened up Instagram ads. Since Instagram launched advertising on its platform in 2015, Instagram ads have driven more than one billion user actions. TrackMaven studied 26,965 brands across all industries and found that brands saw a 100 percent median follower growth from 2015 to 2016. In the U.S.,

Instagram 111

Instagram Advertising URL FAQ 111

Rebekah Radice

DECEMBER 5, 2016

it connects users with the content they’re seeking, no matter the platform. And after my latest presentation at Hubspot’s #Inbound16 on omni-channel marketing, it’s easy to see why there’s confusion between the two. Creates a library of content that can be viewed or repurposed later. – Wikipedia.

Trends 60

Trends Social Media Strategy CSR 60

Viper Chill

JANUARY 13, 2016

I still have an RSS feed through Feedburner if that’s your preferred way of receiving content, but RSS feeds are largely ignored these days (even by tech-savvy web users) due to increasing usage of social media and the downfall of services like Google Reader. Take Your Best Content to the Next Level.

FeedBurner 40

FeedBurner Project Curation Reddit 40

Writtent Blog

JULY 6, 2016

Content production is so great today that 60 to 70% of content marketing remains unused – an indication of the need to revolutionize the content turnover for B2B organizations. of HubSpot users attribute an increase in traffic to blogging activities. Image Credit: Content Marketing Institute.

Strategy 83

Strategy Hubspot B2B Blogger 83