Waxing UnLyrical

NOVEMBER 9, 2015

I’m here for the 2015 PRSA International Conference where there’s absolutely no shortage of awesome speakers this year. Content Forecast Calls for Users, Search Engines, Customization, and More. Why: “Content marketers need to be more like meteorologists than fortune tellers. Good morning from Atlanta!

Conference 100

Conference Construction Consultant Training 100

Saying It Social

JANUARY 27, 2015

In this blog we discuss the ways that your brand can come out victorious during the big game in 2015. From organization and preparation tips, pre-game content recommendations, Social Media Campaign ideas, and rules of real-time engagement, SayItSocial has tons of great ideas to help you win the Super Bowl advertising and marketing game!

Brands 100

Brands Advertising Social Media Campaign 100

Convince & Convert

DECEMBER 8, 2014

First, the Reachpocalypse , where Facebook massively reduced organic reach of business pages. And now, the Promocalypse where Facebook has decreed that as of January, 2015 overly promotional posts from business pages will be treated like a North Korean political opponent. Posts that reuse the exact same content from ads.

Facebook 168

Facebook Marketing How To Feed 168

Waxing UnLyrical

MAY 4, 2015

Emergency surgery prevented me from traveling to Laguna this past week for PRSA Counselors Academy 2015 … gah! Content Marketing: Without Community, It’s Only Half the Equation. Monday Roundup: PRSA Counselors Academy 2015 is a post from: Shonali Burke Consulting, Inc. Please share in the comments below.

Consultant 100

Consultant Flickr Compete Travel 100

Jon Loomer

JANUARY 21, 2018

It’s been a little over a week since Facebook announced the latest news feed change intended to surface more content from friends and less content from brands. In that time, it’s clear marketers are setting the groundwork for future news feed changes. But marketers are going to screw this up.

Feed 166

Feed Feedly News Facebook 166

Devumi

DECEMBER 31, 2014

One of my big social media marketing prediction for 2015 is that this is the year video takes off even more! Read on for more of my social media marketing predictions for 2015. It’ll be full of examples so that you can see what your social media marketing plan should start including. See what I did there now?

YouTube 87

YouTube Video Social Media Hashtag 87

Mindjumpers

JANUARY 9, 2015

An increasing number of agencies are now offering global Social Media services to their clients to help them succeed, e.g. managing multiple Facebook communities across several markets for global brands. Lots of efforts are needed and the challenge to operate globally with several local content hubs may still seem unmanageable to many.

Trends 100

Trends Case Study Communities Class 100

Waxing UnLyrical

DECEMBER 14, 2015

Why: “Video marketing, video advertising, live streaming via video, ephemeral video, video status updates and video-anything will be the way of content life in the new year,” writes Mayra Ruiz. Words and Pictures – the Batman and Robin of Content Marketing . What were your favorite WUL guest posts in 2015?

Consultant 0

Consultant Publishing Metrics Video 0

Firebelly

APRIL 6, 2015

Last month, I talked about 10 Twitter Best Practices For 2015. Instagram allows you to easily syndicate your photos to your other social accounts (Facebook, Twitter, Tumbler, Flickr, and Foursquare). Keep track of what kinds of content your followers engage with most. 7) Highlight fan content . 1) Tell your story .

Instagram 100

Instagram Syndication Hashtag Foursquare 100

Firebelly

APRIL 6, 2015

Last month, I talked about 10 Twitter Best Practices For 2015. Instagram allows you to easily syndicate your photos to your other social accounts (Facebook, Twitter, Tumbler, Flickr, and Foursquare). Keep track of what kinds of content your followers engage with most. 7) Highlight fan content . 1) Tell your story .

Instagram 100

Instagram Syndication Hashtag Foursquare 100

Ignite Social Media

MAY 26, 2022

Social media marketing is always changing, but one thing is for sure — it’s here to stay. But there are a few things you can do to make sure your strategy is ready for anything — even for the future of social media marketing. Trying new things is the only way to be truly innovative in social media marketing.

Social Media 156

Social Media Strategy Marketing Influencer 156

Buffer Social

OCTOBER 17, 2017

If you do Facebook marketing , one thing that you might want to understand is the Facebook algorithm. The Facebook algorithm helps make sense of the huge number of posts that people and businesses share every day and chooses the posts to show in our News Feed based on a huge number of factors. Facebook algorithm values.

List 190

List Facebook Feed Feedly 190

Devumi

JANUARY 28, 2015

An overall social media marketing plan is an essential in today’s consumer market. If all you have right now is a failing Facebook fan page, you need to step your social media marketing game up! This social media marketing advice isn’t just about becoming SoundCloud famous. Google loves fresh content.

Platform 60

Platform Social Media Marketing YouTube 60

Writtent Blog

DECEMBER 21, 2014

Google search is about to turn 20, and consumers are well-accustomed to performing product and service research via branded content. This includes: High-quality, informative content marketing. Facebook graph search is powered by Bing. Bing does not support canonical tags, and indexes a smaller volume of web content.

SEO 111

SEO Yahoo Engineering Research 111

Saying It Social

SEPTEMBER 9, 2014

So it’s that time of year where businesses go about trying to account for their 2015 marketing budgets. The post Marketing Automation: Is Your Business Ready? The post Marketing Automation: Is Your Business Ready? appeared first on.

Marketing 176

Marketing ROI Social Media Strategy 176

Jon Loomer

MARCH 17, 2021

Facebook ads were seen as intrusive. A necessary evil to be able to use Facebook for free. What if they served exclusive content that couldn’t be found elsewhere? It all sounds crazy, but it’s precisely what happened when I ran The Experiment in early 2015. The Weaknesses in 2015. How it Worked.

Cost 207

Cost Tips Campaign Engagement 207

Buffer Social

NOVEMBER 13, 2023

BFCM — Black Friday and Cyber Monday — is an exhilarating but often daunting time of year for business owners and marketers.  But capturing market attention is well worth doing over this high-spend period. billion in the U.S. Happy BGCM planning! 

Examples 92

Examples Campaign Discount Marketing 92

Convince & Convert

FEBRUARY 5, 2018

They are doing this to reach new audiences, extend the reach of organic content in social and humanize their brand. ” I call it participation marketing, and the reason is clear. You must ensure there is brand alignment with your employee content strategy. Employee-Driven Content Strategy. They have no agenda.

Strategy 145

Strategy Social Media Marketing Consultant 145

yMarketingMatters

OCTOBER 18, 2015

This year has been called “The Year of Video Marketing” as businesses find new ways to reach customers. Why the explosion of video content? Remember, as companies engage through social media, content has to be relevant, not spammy, providing current and potential clients with value. We cannot escape the growth in video content!

Video 133

Video Marketing Vimeo YouTube 133

Rebekah Radice

MAY 2, 2016

Are you using Facebook to market your business, but struggling to create momentum? But there are proven ways to improve your Facebook marketing results. But like any marketing venture, you need to know where you’re headed before jumping in. 9 Proven Ways to Improve Your Facebook Marketing.

Facebook 113

Facebook Marketing eBook GPS 113

Amy Porterfield

FEBRUARY 26, 2015

Here we are, two months into 2015…is it the future yet? The post #48: The 2015 Guide to Facebook Engagement appeared first on Amy Porterfield | Online Marketing Expert. The post #48: The 2015 Guide to Facebook Engagement appeared first on Amy Porterfield | Online Marketing Expert.

Engagement 43

Engagement Facebook Marketing List 43

Lucy Hall

APRIL 28, 2015

This month On the 21st of April there were more Facebook newsfeed algorithm updates which has now got business page owners in a spin again! Showing multiple posts from a brand page to users with less content. Facebook Says: The first is improving the experience for people who don’t have a lot of content available to see.

Facebook 60

Facebook Feed Feedly News 60

Likeable

NOVEMBER 16, 2021

It might sound preemptive to think about reaching and marketing to people younger than Gen Z; after all, as recently as two years ago , some critics argued it was still too soon to even identify a post-Zoomer generation. There are already Gen Alpha influencers and content creators. They’re also making their own content.

Marketing 85

Marketing Instagram Influencer Study 85

yMarketingMatters

OCTOBER 18, 2015

This year has been called “The Year of Video Marketing” as businesses find new ways to reach customers. Why the explosion of video content? Remember, as companies engage through social media, content has to be relevant, not spammy, providing current and potential clients with value. We cannot escape the growth in video content!

Video 100

Video Vimeo Marketing YouTube 100

Jon Loomer

OCTOBER 26, 2017

If you’re a brand or marketer, you’ve undoubtedly heard about the Facebook Explore Feed. A recent isolated test has marketers concerned, if not downright panicked. Some believe it signifies the end of organic brand content on Facebook. Facebook Explore Feed: The Test. I have other opinions.

Feed 167

Feed Feedly Facebook News 167

Rebekah Radice

NOVEMBER 1, 2016

billion people worldwide use Facebook. Sure, some might predict the social media giant’s impending downfall, but for now… …It’s clear to see that Facebook is alive and well. And if you’re not active on Facebook, chances are, your competitors are. Facebook Insights. More than 1.7

Facebook 116

Facebook Marketing Atlassian Analytics 116

Sprout Social

FEBRUARY 16, 2023

Executing on a social media marketing strategy is like completing an obstacle course. Managing social through down markets requires an additional layer of focus, rigor and empathy. Dietrich is a former CMO, most notably the head of marketing who took Atlassian public in 2015. We tapped Carilu Dietrich to find out.

Social Media 111

Social Media Marketing Atlassian Team 111

Waxing UnLyrical

JUNE 1, 2015

I’ve lost count of the number of crowns Content wears. But the thing is, it’s true; when you’re strategizing or planning to implement social PR today, content is related to practically everything we do. Do you think your content is doing what it’s supposed to do, or could it use a little nudge?

Content 100

Content Consultant Flickr Trends 100

Likeable

JANUARY 23, 2019

And we saw platforms like Facebook Watch and IGTV fuel the rise in episodic video. As marketers, it’s imperative to stay up to date on the latest trends and research in order to know how to adjust strategies or where to shift budgets. US marketers are expected to spend $32.18 US marketers are expected to spend $32.18

Statistics 92

Statistics Social Media Marketing Instagram 92

Kikolani

JUNE 21, 2016

Title suggestions: Content Marketing Tactics to Increase Blog Traffic. Content Marketing Traffic Boosting Tactics . A statistic in DemandGen’s 2015 content marketing survey report shows that over 75% of B2B (business to business) purchasers base their decisions on content the use for research.

Strategy 93

Strategy Content Marketing Influencer 93

Ignite Social Media

JUNE 13, 2016

Marketers put more emphasis on personalized content and Twitter presents a huge opportunity for gaming and entertainment brands. Facebook Reach Continues to Drop. According to a new study by SocialFlow (of over 3K Facebook pages), organic reach has dropped 42% since January, after holding steady during much of 2015.

Brands 60

Brands Twitter Content Conference 60

Buzz Marketing for Technology

APRIL 25, 2013

Posted in Innovation Interactive Marketing Strategy. Gartner is predicting that by 2015, 25% of organizations will have a Chief Digital Officer (CDO) and further estimated that 20% of existing chief information officers (CIOs) have already taken on some of the responsibilities of the CDO. So what does a CDO do? I hope to see you there!

Marketing 258

Marketing Conference Fashion Mobile 258

Jon Loomer

OCTOBER 13, 2015

They allow me to target my website visitors — my most engaged audience — with content crafted to them based on their behavior. I’m left disappointed that Facebook doesn’t allow marketers to do more refined targeting to focus on those who are most engaged. It’s my primary targeting method these days.

How To 120

How To Facebook URL Campaign 120

Rebekah Radice

JULY 27, 2015

Marketing your business on social media is tougher than ever. Just consider the fact that 93% of small businesses are using Facebook. We discussed social media, blogging, content marketing and so much more. How did I get involved with social media marketing? — Ann Smarty (@seosmarty) June 30, 2015.

Social Media 129

Social Media How To Marketing Social Networking 129

Rebekah Radice

AUGUST 10, 2015

But when it comes to Facebook engagement, gaining audience attention can be tough. Whether it’s the latest algorithm change or the overwhelming amount of shared content, one thing is for certain. Below are a few tips to help you dazzle and delight your fans – and get your Facebook Page buzzing! Brand Your Business.

Engagement 131

Engagement Tips Facebook Nielsen 131

Social Media Strategies Summit

NOVEMBER 7, 2018

In the midst of 4th quarter marketing campaigns and the race to end 2018 with a bang, marketers should also start looking ahead to the new year. It’s a good time to take stock of your social media marketing strategies to assess what’s working and where you have room to improve. So how is a social media marketer to decide?

Platform 272

Platform Social Media Influencer Trends 272

Twist Image

MAY 21, 2016

Brands will have to leave Facebook. . For the longest time, Facebook was encouraging brands to build Pages, chase likes and engage with consumers on their platform. Brands could not resist, as the number of Facebook users grew without end. It was all about quantity over quality, and the Facebook users were feeling it.

Facebook 64

Facebook Marketing Instagram Metrics 64