Buffer Social

NOVEMBER 23, 2019

Welcome to the world of email newsletters, where experts from a wide spectrum of topics are finding and sharing the best content they discover—perfect for you to read, to buffer , and to share with your social media audience. And I hope you find some great new content! PCHH is the perfect source!

Newsletter 52

Newsletter News Resources Project 52

Buffer Social

OCTOBER 1, 2018

The Facebook algorithm consists of four key components that organize the content people see on their News Feed: inventory, signals, predictions, and relevancy score. By posting content that connects your target audience or that naturally creates meaningful interactions (e.g. Post only the best content you can find each day.

Organization 108

Organization Flipboard Social Media Company 108

Later

JANUARY 22, 2020

Edgier brands like W Magazine are already embracing this grungy new trend, which is great for adding more standout character to everyday Instagram content. Pastel tones have been going strong on Instagram since 2015’s millennial pink boom — but in this decade we can expect to see pastels taking on a whole new hue. .

Trends 81

Trends Instagram Library Film 81

Later

MARCH 13, 2020

Instagram has already made it possible for a select number of influencers and content creators to drive sales through checkout on behalf of brands — creating a complete e-commerce marketplace. Undra started her line with contemporary clothing in 2015 and, in 2018, fine-tuned it to focus on tailored, modern workwear.

Instagram 90

Instagram Journal Influencer Feed 90

ProBlogger

APRIL 19, 2017

I curated Bloggers To Watch column here on Problogger for four years and it is phenomenal how much has changed since I wrote my last post in 2012. In 2015, she gave her TEDx presentation about why some of us don’t have one true calling. How to Validate Demand for Content Before Creating It. Emilie Wapnick. Don’t be.

Blogger 50

Blogger Curation Blogosphere Case Study 50

Buffer Social

NOVEMBER 7, 2017

Here are the eight tips to guide your Instagram strategy: Instagram’s young audience likes current, creative, and useful content. Videos might overtake images as the most engaging type of content. User-generated content drives growth and conversions. User-generated content drives growth and conversions.

Study 111

Study Instagram Hashtag Research 111

ProBlogger

AUGUST 30, 2015

Set up #analytics site search to track keywords that users have typed into your site search to inform your content strategy. To see why, read A Guide to Using Data Analytics to Optimize Your Content Marketing Strategies. Look at the content that isn’t working. Stop writing that type of content. Analyze the content.

Training 20

Training Eventful Tips Analytics 20

Audiense

SEPTEMBER 16, 2016

They self-regulate, give each other around 2 hours between posts, and curate images directly from their assignments, their travels and their lives. Heggie: “ We look at where, when, and how the consumers want our content. When we have this knowledge, we meet them there and deliver content appropriate for those channels.

How To 60

How To Marketing Authentication Project 60

Sprout Social

JUNE 16, 2016

Built for visual storytelling, Instagram is a creative powerhouse with over 400 million individuals and brands publishing 80 million photos and videos a day. In 2015, 33% of Fortune 500 companies had invested in Instagram–a 13% increase from the previous year. Curate Your Feed. Customize Your Toolbox.

Instagram 40

Instagram Tips UGC Hashtag 40

Sprout Social

NOVEMBER 15, 2016

We recently launched Bambu , an employee advocacy platform that makes it easy for companies to curate content for employees or brand ambassadors to share with their social networks. It’s a great way to streamline the important messages and content that matter to your brand. Improving a Decline in Organic Reach. Four more years.

Social Media 40

Social Media ROI Loyalty Social Networking 40

Buffer Social

JULY 27, 2016

I’ve done some thinking about what this new addition means to Snapchat content and the future of the social network. That’s one of the key features of Memories – an update that fundamentally shifts Snapchat, taking the platform that has become famous for its disappearing content and moving it in a new direction.

API 40

API Marketing comScore Video 40

Buffer Social

AUGUST 24, 2017

Content types. Which content type (e.g. Here’s how we came to the decision, according to Brian Peters , our Digital Marketing Strategist: For a long time we were on posting unique content to both Snapchat and Instagram at Buffer. Content types. We compared six key aspects of the two platforms: Users.

Instagram 111

Instagram Cost Comparison Analytics 111

Myrland Marketing

JULY 6, 2018

Congratulations to Greentarget and Zeughauser Group for the release of The 2018 State of Digital and Marketing Content Survey, a refresh on their survey that serves to inform lawyers and legal marketers about the behaviors of in-house legal departments when it comes to their consumption of social, digital, and content marketing.

Survey 54

Survey Content Research Curation 54

Waxing UnLyrical

DECEMBER 19, 2014

At the heart of the social web is what we call social sharing: literally sharing other people’s content because you think it will benefit others. He’s working on a new book ( The Content Code ) due out next year, and has become pretty interested in the psychology of social sharing. It grew quite a bit, which was great!

Curation 258

Curation Consultant Social Media Activities 258

Oktopost

JUNE 28, 2023

So, whether you’re feeling stuck or just want to keep the momentum going, here are the best strategies for social media publishing that drive engagement and kickstart conversions. Vince Vaughn, along with the cast of the new-for-2015 movie Unfinished Business. The star of these images? And, of course, you’d be right.

Social Media 62

Social Media Engagement Strategy B2B 62

Sprout Social

AUGUST 23, 2016

billion on social media advertising in 2015. It’s used as a way to build brand awareness, fuel content marketing and other important aspects that aren’t as measurable as what small businesses on social media are used to. If they’re sharing it, you can trust it’s the type of content they enjoy.

Social Media 40

Social Media Avatar Social Networking Compete 40

Hootsuite

SEPTEMBER 2, 2021

What type of content are they looking for? Are they passive consumers or content creators? Any video content that you publish should be designed to entertain, educate, and/or inspire your audience. Notion on YouTube — creates educational content that’s both helpful and inspiring for its users. Source: Facebook.

Types 145

Types Social Media Statistics HootSuite 145

Hootsuite

JUNE 21, 2023

All static content on social channels must be approved by a registered principal before posting. Interactive content must be monitored for compliance. Static content stays online for the long term. Linking to third-party websites Curated content is a great way to round out your social media content calendar.

Social Media 100

Social Media Guidelines Tips HootSuite 100

Hootsuite

FEBRUARY 17, 2022

In 2013, they introduced Rich Pins, which pulled data from brands’ websites to their Pinterest content. In 2015 they added “buyable pins,” which were rebranded to Product Pins in 2018. Before you set up shop, consider your target audience and content strategy. Pinterest shopping features. Find the right niche.

How To 111

How To Metadata HootSuite Retail 111

Oktopost

MAY 2, 2023

Examples of Social Listening Cast your mind back to 2015, and you may just remember a big moment in the world of B2C SaaS. Social listening for pursuing trends and topical conversations How do you decide what content to create? What to publish, and when?

Sentiment 62

Sentiment B2B Trends Social Media Management 62

Buffer Social

MAY 23, 2016

Kevan Lee, October 2015. The Google Analytics screenshot below, helps to illustrate our story: Towards the end of 2015, we revealed that we’d lost nearly half of our social referral traffic. Adaptable content: T oolbox and Magazine articles. It is our greatest marketing asset. And we just keep changing it.

Strategy 64

Strategy Content Publishing News 64

Kikolani

SEPTEMBER 27, 2016

In 1996, Bill Gates declared that “ content is king ,” and, twenty years later, his words apply to marketing in ways he never anticipated. The success of content marketing makes sense. 55% of B2B marketers and 59% of B2C marketers plan on increasing their content marketing spending in 2016.

Tools 60

Tools Content Marketing ROI 60

Kikolani

SEPTEMBER 27, 2016

In 1996, Bill Gates declared that “ content is king ,” and, twenty years later, his words apply to marketing in ways he never anticipated. The success of content marketing makes sense. 55% of B2B marketers and 59% of B2C marketers plan on increasing their content marketing spending in 2016.

Tools 60

Tools Content Marketing ROI 60

Unmetric

JULY 26, 2018

As brands struggle with the decline of organic reach on Facebook, universities are increasingly posting more content to gain engagement and reach a wider audience. From posting over 524 and 565 times on average in 2015 and 2016 respectively, there is a considerable increase in the volume of posts being published.

Social Media 120

Social Media Strategy Hashtag Research 120

Proactive Report

MARCH 18, 2016

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Seventy percent of consumers place peer recommendations and reviews above professionally written content. There are many ways to aggregate and inject social media content that go beyond just one social hub though.

UGC 40

UGC Aggregator comScore Bazaarvoice 40

Proactive Report

MARCH 18, 2016

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Seventy percent of consumers place peer recommendations and reviews above professionally written content. There are many ways to aggregate and inject social media content that go beyond just one social hub though.

UGC 40

UGC Aggregator comScore Bazaarvoice 40

Webbiquity SMM

DECEMBER 16, 2014

How can marketers make the best use of visual content? Though published last February, this post from Patricia Redsicker remains timely. Though published last February, this post from Patricia Redsicker remains timely. ” Frameworks for smart content marketing programs by i-SCOOP. ** 5 STARS.

Social Media 245

Social Media Tumblr Marketing B2B 245

Buffer Social

APRIL 11, 2017

The News Feed is outdated and stories are becoming the default for content consumption. For decades, way before Mark Zuckerburg even enrolled in Harvard, online content has been viewed in vertical, scrolling feeds. Medium orders your homepage based on content you’ve read/recommended in the past.

Feed 110

Feed Feedly News Social Media 110

Buffer Social

AUGUST 11, 2016

What was just a blip on the radar a few years ago is now a top content marketing priority for brands and influencers everywhere. Yet the barrier to creating video marketing content that resonates with audiences can still feel high. Snapchat alone fuels more than 10 billion video views every single day! You need … Resources.

Video 40

Video Twitter Content Facebook 40

Later

SEPTEMBER 22, 2019

Better understand what content is driving the most traffic, and with new features like product tagging & sales tracking, you’ll be able to measure exactly how much revenue you’re getting from Instagram! THE SHOOT @djiglobal On assignment shooting content for @theloveassembly at @amoritaresortbohol. View this post on Instagram.

Instagram 81

Instagram UGC Curation Apple 81

Kikolani

FEBRUARY 6, 2015

Fetching Friday is back for week four of 2015! Content Marketing. Content Curation: How to Easily Find Great Content to Share by Michael Stelzner. New Data: What Types of Content Perform Best on Social Media? You Don’t Need to Be a Brand Publisher to Win at Content Marketing by Ronell Smith.

Products 60

Products Marketing Adwords SEO 60

Convince & Convert

AUGUST 11, 2015

Last fall I wrote a review on InboundWriter ; a web-based application (and sponsor of the Content Pros podcast) that forecasts how content will perform before it’s written. The truth is that most blog posts – and most content of any type, really – fails. Most content fails, and the cost of that failure is real.

How To 60

How To Software B2B Cost 60

Convince & Convert

NOVEMBER 20, 2015

The blogging space has grown to be a major part of online publishing with a huge following and audience. In terms of content, the blogging space captures every imaginable content category and topic from tech to sports to fashion to food. 5 Types of Sponsored Blog Content. billion pages each month.

Advertising 60

Advertising Data Collaboration Blogger 60

Webbiquity SMM

DECEMBER 2, 2014

In response, marketers are producing an increasing amount and variety of content to support all stages of the decision process. They’re distributing and promoting this content through all channels in the web presence optimization (WPO) model , to maximize their opportunities to be “found” online when buyers are looking.

NewsCred 273

NewsCred Statistics Social Media B2B 273

ProBlogger

JULY 28, 2016

Why Evergreen Content is the Best Investment of Time for a Blogger. “If you could only write one type of content on your blogs – what would it be?” I also think writing this type of content is why I have had success over the last 13 years. Evergreen content is content that stays fresh for your readers.

Content 20

Content Types Examples Publishing 20

Buffer Social

JUNE 29, 2016

Share user generated content. Social media analytics tool Quintly analyzed over 5,000 profiles in early 2015 to learn that the average Instagram account posts once per day. Share user generated content. And a large percentage of this growth was down to embracing and sharing user generated content. Use the right filters.

Instagram 105

Instagram Engagement Hashtag How To 105

Unmetric

SEPTEMBER 27, 2019

The brand’s content strategy is a mixed bag that includes live events’ coverage, video clips, and images that win them a ton of engagement. McDonald’s added close to 24 million followers since 2015, a 43% growth in followers with an average of 15K followers added per day! McDonald’s – 79 million followers.

Brands 96

Brands Facebook Campaign Sports 96