Convince & Convert

DECEMBER 23, 2014

In December, we heard from MarketingProfs’ internal marketing expert; high-end realty company Corcoran Group ; and Gartner’s digital marketing researcher. Rob Zaleski runs marketing for a company that teaches people how to be better marketers. These Social Pros operate on different levels in very different fields.

Social Media 149

Social Media Strategy Apple Analytics 149

Buffer Social

JANUARY 15, 2017

Coming up with social media goals for our marketing team here at Buffer has often been a bit haphazard for me. Goal: “I wish to grow the Buffer Facebook page from 35,000 likes to 100,000 likes by May 31, 2015.” Commitment – Get buy-in from team members who may be helping with the project. Absolutely!

Social Media 111

Social Media Strategy Metrics Research 111

Convince & Convert

DECEMBER 19, 2014

Julie Hopkins is part of a team at Gartner called the Gartner for Marketing Leaders Group. Julie and her team publish research at a high level and then drill down to contextualize it for each company they work with. How can companies evaluate and match customer expectations in this environment?

Social Media 129

Social Media B2B Research Groups 129

agora pulse

OCTOBER 8, 2019

Encourage your employees to share about your company on social media, and watch awareness and trust of your brand flourish. Even more (65%) trust a company technical expert. LinkedIn found the employees of a company tend to have 10 times more followers than the company itself. 65% reported increased brand recognition.

Social Media 84

Social Media Guidelines Hashtag Training 84

Pam Moore

APRIL 28, 2016

Once again we were honored to take our #GetRealChat on the road and chatted on Twitter with the Adobe team and other industry leaders live from the event in Las Vegas. Why Most Companies Can’t Yet Handle Great Marketing Technology (Jay Baer). Customer Experience is Your Brand – Adobe Summit 2015 Inspiration.

Marketing 165

Marketing Eventful Template Templates 165

Sprout Social

SEPTEMBER 21, 2020

Flory and Lutze believe this emboldens creators to try new things, share in-progress work and fall in love with the process vs. the affirmation of popularity metrics. On the contrary, in early June the brand’s social team halted all planned content and dedicated their platform to sharing resources and amplifying Black voices.

Issues 133

Issues Survey Campaign Authentication 133

Convince & Convert

DECEMBER 19, 2014

Julie Hopkins is part of a team at Gartner called the Gartner for Marketing Leaders Group. Julie and her team publish research at a high level and then drill down to contextualize it for each company they work with. How can companies evaluate and match customer expectations in this environment?

Social Media 95

Social Media B2B Research Groups 95

Convince & Convert

APRIL 7, 2015

Jay’s key message is that by providing help and value to customers (for free), companies will be able to cut through the incredible amount of content clutter that exists online and be top of mind when those customers are ready to buy a product or solution. are “actively disengaged” ( Gallup, 2015 ). Here’s how. Real-Time Relevancy.

How To 60

How To Yammer Metrics Statistics 60

Webbiquity SMM

FEBRUARY 16, 2016

These changes are affecting tactics, budgets, messaging, and metrics as illustrated in the compilation of B2B marketing facts and statistics below. Marketing accounts for 10% of total B2B company spending on average, and 6% of total revenue. ( For B2B media companies, the biggest share of revenue comes from events, totaling $12.2

B2B 110

B2B Social Media Marketing Survey 110

Buffer Social

JULY 23, 2018

How One eCommerce Company Generated More Than 41K emails and 10K Social Media Followers – Viper. So this specific case study focused on the eCommerce company called Brevite. Which is a backpack company created specifically for photographers. New social media tools that you can try today in 2018.

Case Study 69

Case Study Study Social Media Tools 69

Sprout Social

APRIL 19, 2017

When you talk about the value of social media, you need to consider the value it brings to other aspects of your company as well. You can use Sprout to generate reports and share learnings with others on your team. People don’t just want to buy from companies because they have good products and services. Build Awareness.

Social Media 105

Social Media How To ROI Hashtag 105

Sprout Social

APRIL 15, 2024

A good number of companies aren’t prepared for a crisis like this. However, an effective crisis communication strategy can help your company plan for a worst case scenario and emerge with your reputation intact. This can snowball into reputational damage for the company that impacts revenue and customer trust.

Press Release 74

Press Release Banking Reputation Marketing 74

Buffer Social

MARCH 13, 2017

The Venice, California-based company now boasts over 161 million daily active users and 10 billion video views , daily. Launched in September 2015 , Lenses are a fun way to augment your snaps. In January 2015, Snapchat launched Discover , “a new way to explore Stories from different editorial teams.”

Social Networking 111

Social Networking Social Media Examples Video 111

Buffer Social

NOVEMBER 7, 2017

I read through more than 20 studies on Instagram marketing from companies like Facebook, Simply Measured, and News Whip. Union Metrics, which studied 55 brands on Instagram , also found a similar pattern. At Buffer, we’re big fans of using data and research to guide our social media strategy.

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Study Instagram Hashtag Research 111

Sprout Social

SEPTEMBER 13, 2016

Facebook ROI is what your company gets back from the time, money and other resources you’ve put toward social media marketing on the platform. How it’s defined for you will differ between other companies based on your specific business goals. The key to tracking Facebook ROI is to consistently monitor and analyze your success metrics.

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ROI Facebook How To Analytics 40

Convince & Convert

OCTOBER 2, 2015

During his session for Inbound 2015 , Crimson Hexagon’s John Donnelly discussed why social media data is the secret weapon for selling. Here are five ways social insights can help sales teams (and you) sell smarter. A great example of a company that did just that is Coca-Cola. Understand the Customer Journey.

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Crimson Hexagon How To Focus Group Data 60

Sprout Social

NOVEMBER 15, 2016

The metrics you choose to monitor will be influenced by the goals you set; however, we recommend that you look beyond vanity metrics like your number of followers. Make sure your team is sharing the right information by educating them on your company’s history, products and goals. AdobeLife pic.twitter.com/XJx7C3svmj.

Social Media 40

Social Media ROI Loyalty Social Networking 40

Writtent Blog

MAY 6, 2021

Having an LLC account is a smart way to protect a company’s members from personal liability in the event that the business is sued by maintaining a clear distinction between personal and business finances. Heres what you need to think about when youre negotiating with another company thats using a similar mark.

Real Estate 40

Real Estate Insurance Construction Policies 40

Convince & Convert

DECEMBER 29, 2015

Editor’s Note: This post is one of Convince & Convert’s Top 10 Posts of 2015. We managed a different blogging editorial calendar in an Excel sheet for last-minute changes anyone on the team could see. We had editorial calendars for every region of the company for the different events we managed as Outlook calendars.

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Team Social Media Template Templates 60

Ignite Social Media

FEBRUARY 2, 2023

I also created a company called Carusele. Ignite was founded in 2007, Carusele was founded in 2015, and that’s just been such a long time. We then founded Carusele in 2015 based on the assumption that’s proven true that basic influencer marketing could be improved and optimized. It really does take a team.

Influencer 85

Influencer Social Media Hubspot Travel 85

Buffer Social

JULY 22, 2020

We’re currently a 90-person fully remote team with over 70,000 paying customers and $20M in annual revenue. As a company, we’ve rallied around serving small businesses. In 2015, we explored a team structure with no managers, and this played directly into our approach to product.

Products 93

Products Small Business Team Engineering 93

Oktopost

JUNE 28, 2023

In 2015, iStock teamed up with Twentieth Century Fox to poke a little fun at the archetype of the corporate stock image – the exact sort of photo countless businesses have used on their own sites, advertisements, and social posts over the years. Vince Vaughn, along with the cast of the new-for-2015 movie Unfinished Business.

Social Media 62

Social Media Engagement Strategy B2B 62

Webbiquity SMM

FEBRUARY 10, 2015

Just 18% of consumers trust posts by brands or companies on social sites like Facebook and Twitter. While 78% of companies now have a dedicated social media team, only 26% integrate social media fully into their business strategies. Metrics matter. 53% of B2B Fortune 500 companies use marketing automation.

Statistics 50

Statistics Social Media B2B Hubspot 50

ProBlogger

JUNE 23, 2015

Benjamin will be presenting the session: Metrics that Matter: Google Analytics for Actionable Insights. KELLY EXETER: Owner of Swish Design , a boutique web and graphic design company. It means that everything is in the once place, the whole team (and family) has access and it makes life one heck of a lot easier!

Project 20

Project Travel Blogger Meeting 20

Sprout Social

SEPTEMBER 7, 2021

Another campaign I love is the recent collaboration between the NBA and NBA paint, a fan account with over 70,000 followers, to announce the teams’ regular season schedules. Despite launching in 2015, Apple’s “Shot on iPhone” campaign continues to delight users by showing off the quality of photos taken with the iPhone camera.

Campaign 134

Campaign Social Media Collaboration Apple 134

Webbiquity SMM

DECEMBER 16, 2014

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. Which metrics are most valuable in evaluating tactical success?

Social Media 245

Social Media Tumblr Marketing B2B 245

Buffer Social

JULY 27, 2017

Every company is a media company these days, and Buffer is no different. We started the Buffer Social blog in January 2011 and since then it has been a key component in the success of the company. If you are the only writer, you could meet with your team lead or a teammate who is keen. Thinking about vanity metrics and 1.5

Publishing 111

Publishing Metrics Instagram Meeting 111

ProBlogger

JUNE 21, 2015

Benjamin will be presenting the session: Metrics that Matter: Google Analytics for Actionable Insights. KELLY EXETER: Owner of Swish Design , a boutique web and graphic design company. Then it’s time to get out of bed (yes … I was still in bed scanning my news!) and get the day started. From 4.30am-5.30/6am

Blogger 20

Blogger Exercises Journal Eventful 20

Likeable

AUGUST 26, 2019

The team at The Dog Agency , a company created to manage and grow the careers of celebrity pets, has explained that an animal account with around 100,000 followers can make a couple thousand dollars per post and accounts with over one million fans can make tens of thousands from a single, sponsored post. Don’t sweat the metrics.

Influencer 112

Influencer Communities Social Media Instagram 112

Writtent Blog

SEPTEMBER 6, 2016

Want to learn what 73% of inbound marketers say their #1 metric is? For example, according to the results of a 2015 survey by Gleanster Research, collaborating with Kapost, only 3% responded that content marketing was a future priority and 8% responded that it was a low priority. Well, you’re in the right place.

Survey 40

Survey Metrics Aggregator Analysis 40

Webbiquity SMM

DECEMBER 8, 2015

but what you should really be doing is focusing on areas you can improve your business every day for the remainder of 2015. These tools can help you organize your finances and growth metrics, catalogue your customer interactions, prioritize your calendar and so much more at a minimal cost to you. Focus on the Team.

Small Business 100

Small Business Tips Marketing Education 100

agora pulse

JANUARY 9, 2020

Whether you’re a small business or part of a large marketing team, you need to know what you’re spending and what you need to get back. 84% of millennials report that IGC on company sites has at least some influence on what they purchase. Track metrics to determine whether your stories are encouraging users to take action.

CPM 96

CPM Social Media ROI Cost 96

Buffer Social

FEBRUARY 14, 2017

Set goals and metrics to watch. When it comes to organizing an Instagram takeover, you might want to first consider your goals for the and the metrics you want to track. Your goals will influence the strategy behind your takeover and the metrics you choose will allow you to measure the success of the takeover.

Hosting 109

Hosting Instagram How To Metrics 109

Kikolani

SEPTEMBER 27, 2016

In fact, traditional digital marketing is failing: ad blocker usage grew by 41% between 2014 and 2015, and a Google study found that 56% of ad impressions are never seen by internet users. Alternatively, you can outsource your content marketing needs to a freelance team.

Tools 60

Tools Content Marketing ROI 60

Kikolani

SEPTEMBER 27, 2016

In fact, traditional digital marketing is failing: ad blocker usage grew by 41% between 2014 and 2015, and a Google study found that 56% of ad impressions are never seen by internet users. Alternatively, you can outsource your content marketing needs to a freelance team.

Tools 60

Tools Content Marketing ROI 60

Kikolani

MARCH 20, 2015

Fetching Friday is back for week twelve of 2015! 11 Expert Tips for Growing Your Company’s Blog by Siobhán Mcginty. What’s The State Of Link Building For SEO In 2015 & Beyond? 61 Social Media Metrics, Defined by Courtney Seiter. Positive Teams Are More Productive by Emma Seppala. Content Marketing.

Products 60

Products Marketing Adwords Upcoming 60

Convince & Convert

MARCH 23, 2016

Many, if not most, companies broadcast every initiative they’re executing. Further, combine what companies say about themselves with what others are saying about them. We’ll use email marketing software companies as our example market in this post. Here’s a look at the specific companies we’re analyzing.

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Twitter How To Case Study Patterns 60