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‘Tis the season: Retailers can expect 32% more social messages this holiday season

Sprout Social

This prolonged and hyper-social holiday shopping season means it’s more important than ever for retailers to be ready for the influx of messages this time of year will bring. billion messages across Twitter, Facebook and Instagram to find out how retailers fared in previous holiday shopping seasons and what brands can expect for 2018.

Retail 108
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9 Genius Ideas to Steal for Your Black Friday + Cyber Monday Marketing Campaigns (with Real-life Examples)

Buffer Social

According to the National Retail Federation, we’re looking at a record-breaking November and December this year, with total sales reaching a staggering $966.6 Outdoor apparel retailer REI has led the charge here, opting out of Black Friday for years on the trot. billion in the U.S. The move generated a ton of buzz The result?

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7 Proven Social Media Promotion Ideas That Don’t Suck

Hootsuite

Over 2 hours a day , in fact, which is 30% more time than in 2015. You can even reply to comments and messages on all your accounts from one central inbox. At minimum, check in monthly on: The basics: follower counts, gains/losses, engagement rates, reposts/shares, comments, likes. Respond to comments and DMs regularly.

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The Long Tales - The Best In Business Innovation Content - Issue #3

Twist Image

On a regular basis, The Long Tales will curate and comment on what has been happening in the world of business innovation. It's naive to call Amazon an online retailer. The news of Cambridge Analytica came out back in 2015. Between 2015 and now, we've all leveraged this data as it is. and why you need to care.

Issues 51
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3 Facebook Search Tips You Might Not Know About

agora pulse

Most articles about it date from 2013 to 2015. ” Marketers could search for ideal clients with strings like “vegans who live in New York, work in retail, and like running.” If you are running a promotional campaign for a sustainable retail business you can research how competitors like Everlane market their sales.

Tips 127
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How to Ideate a Winning Back-to-School Campaign

Unmetric

About 10% of parents looked to a social media site to help them with back-to-school shopping, in 2015. Change the time-frame to August 1 – September 30 th 2015. This takes into account Likes, Shares and Comments as well as the number of people who are likely to have seen the Post. For instance, check out what Whataburger did.

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Visual Analytics: Find Your Brand’s Visual Influencers

Talkwalker SM

Here are a few numbers that will convince you to step up your visual influencer marketing on social media: 47% of millenials are influenced by what they see on social media when it comes to making purchasing decisions (2015, Deloitte ). more sales), jewelry (2.4x ), footwear (1.7x ) and beauty products (1.6x) (2015, The Shelf ).