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How Collaboration Creates Economic Opportunity for the Global Workforce

Oktopost

Want to hear more from renowned B2B marketing leaders? Meet Cidney Falk , a leader in the Channel Partnerships team within the LinkedIn Marketing Solutions business. LinkedIn’s core values, and why encouraging employee-led programs to succeed is the key to collaboration. Catch all episodes here. Episode Summary. Meet Cidney.

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How to Embrace Collaborative Content

Convince & Convert

Jay Baer is the President of Convince & Convert , the digital marketing consulting company (whose blog you’re reading right now!). The Convince & Convert blog was named the #1 content marketing blog in the world by Content Marketing Institute. Jay’s #1 content trend for 2015 is this: embracing cooperative content.

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Predictions for 2015: Start Off the New Year Knowing the Future of Social

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Predictions for 2015: Start Off the New Year Knowing the Future of Social. We discussed what each person is predicting for 2015. billion by the end of 2014.

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The best brand marketing we’ve seen on social media in the last 5 years

Sprout Social

Similar to the sports world , brand marketing is a highly competitive arena. With new trends, channels, and the promise of virality, technological goal posts constantly shift for communications and marketing professionals. Thanks to social media, the goals of brand marketers are within reach. What is brand marketing?

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How You Should Be Marketing to Generation Alpha

Likeable

It might sound preemptive to think about reaching and marketing to people younger than Gen Z; after all, as recently as two years ago , some critics argued it was still too soon to even identify a post-Zoomer generation. The post How You Should Be Marketing to Generation Alpha first appeared on Likeable.

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How to Create the Perfect Social Media Marketing Mix

Rebekah Radice

How to Create the Perfect Social Media Marketing Mix. Marsha Collier (@MarshaCollier) May 6, 2015. By 2020, only 15% of sales interactions will be outside of social, mobile, and video #influencerchat pic.twitter.com/2RnapMtVHr — Vala Afshar (@ValaAfshar) May 6, 2015. John Westra (@John_Westra) May 6, 2015. wn4tl4g18e.

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How to use social listening to improve your marketing messaging

Sprout Social

The importance of your marketing messaging can’t be overstated. By having a constant pulse on which messages perform best to your audience, your marketing is more likely to land with customers over time. Why brands should regularly refresh their marketing messaging. Another prime example is marketing during a recession.

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