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7 Tips to Leverage the Power of SMS Marketing

Convince & Convert

Not all SMS marketing campaigns are created equal. There are some companies who fully integrate SMS marketing into their business strategy and others who see it as a side project. According to a survey by ScanLife , 89% of customers use their mobile phones while shopping, and 64% of Americans own a smartphone as of 2015.

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Why P2P Texting Should Be Part of Your Marketing Strategy in 2021

Social Media Strategies Summit

It’s a trend that caught fire when the Bernie Sanders campaign partnered up with peer to peer texting platform Hustle in 2016 to reach volunteers, with remarkable success. SMS Marketing is One of the Fastest Growing Channels. Screentime 2015-present. Check out how simple their text is: Temple University P2P Texting Campaign.

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Why social commerce will rule social media in 2020

Buffer Social

Buyable pins were released four years ago now, in 2015, and had over 60 million buyable pins in its first six months. First, there’s a messaging tool called ManyChat , which allows you to combine Facebook Messenger and SMS campaigns. We’ve seen more and more commerce features since.

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What I’ve Learned About Getting Clients 11 Years into Running a PR and Social Media Agency

Buffer Social

These insights have been instrumental in creating bold social media PR campaigns for our clients. Having access to you through email, SMS, or a cloud-based telephone are some of the effective ways of reassuring them. Take the 2017 social media campaign we did for Watches of Switzerland (WoS) as an example.

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105 Ideas to Add to Your Editorial Calendar

Convince & Convert

Editor’s Note: This post is one of Convince & Convert’s Top 10 Posts of 2015. Texts, Short Message Service (SMS), Web Push, and Push Notifications. When AT&T addressed a huge social problem with texting and driving accidents, they launched a microsite to complement the social media campaign #itcanwait.