Convince & Convert

MAY 2, 2016

Daily engagement builds advocacy 87% more , weekly engagement builds it 64% more, monthly engagement builds it 49% more, and a few times a year build loyalty 33% more. The photos, event shots, and videos are the perfect mix of marketing multimedia telling a narrative to engender loyalty and advocacy. UPS (@UPS) December 31, 2015.

Loyalty 60

Loyalty Social Media Engagement Training 60

Convince & Convert

FEBRUARY 5, 2016

It’s the starting point of any new campaign. Odds are, you didn’t master the optimization of every detail of the campaign on the first shot. According to Buffer ’s 2015 findings, the optimal return on Twitter comes at three posts a day. Look for long-term loyalty with metrics on unsubscribers, email opens, and repeat buys.

Types 60

Types Strategy Content Trends 60

Dave Fleet

FEBRUARY 16, 2016

While the changes have in many ways benefited users – who are gaining increasingly personalized experiences – they are challenging for companies that want to connect with fans from a loyalty and retention standpoint. 2015 was actually the year of mobile. The (actual) year of mobile. Your mileage may vary.

Mobile 105

Mobile Trends Compete Loyalty 105

Audiense

SEPTEMBER 23, 2016

We can even tweak it while a campaign is running.”. This will avoid confusion and allow productive dialogue between teams when assessing activity throughout the campaign. “We Choosing the right influencer for your campaign is so important that we wrote a whole eBook on how to find the right influencers for your campaign.

Data 60

Data Influencer Campaign Strategy 60

Sprout Social

NOVEMBER 15, 2016

Departments like sales, human resources, product development and market research are launching successful campaigns. If a campaign doesn’t return the same results, we’re quick to assume that we did something wrong. But that’s just the nature of social media; no two campaigns are created equal. Four more years.

Social Media 40

Social Media ROI Loyalty Social Networking 40

Pixlee

JANUARY 17, 2017

In 2015, it was estimated that the average adult, a member of the digital natives, spends more than 20 hours online per week. With this mindset at the helm, v-commerce brands are able to attract new customers and generate loyalty so that a purchase is not just one and done: it’s regular and repeated. ChatBooks is one example of this.

Brands 41

Brands Retail Loyalty Cost 41

Rebekah Radice

JANUARY 11, 2016

. — Samuel Pavin (@SamPavin) November 18, 2015. — Ivana Taylor (@DIYMarketers) November 18, 2015. — Dana Detrick-Clark (@Serious_Vanity) November 18, 2015. — Bob Rothman (@RothmanBob) November 18, 2015. — Micole Kaye (@socialmicole) November 18, 2015. Give before you receive.

Social Media 121

Social Media Loyalty Hubspot Campaign 121

Oktopost

APRIL 4, 2023

Let’s phrase it slightly differently… Giving the impression that you have posted spontaneously when, really, your campaign has been devised and revised many times over – the wording altered and re-altered – is much, much harder than you want it to look to audiences. How should it look? Easy, natural, organic – in a word: charismatic.

Social Media 118

Social Media Marketing B2B Banking 118

Hootsuite

APRIL 28, 2020

Challenges use specific hashtags to encourage users to create videos on a theme, as part of a campaign or viral trend. If TikTok had existed in 2015, you would have seen a lot of videos tagged with #IceBucketChallenge. During the six-day campaign, Chiptole also saw a record-breaking 430 million video starts with the hashtag #GuacDance.

Video 145

Video Engagement Hashtag Influencer 145

agora pulse

JANUARY 9, 2020

This will increase the value of your campaign and get as much ROI as possible from each piece of content. Identify the most successful content from an influencer campaign and use it to create highly-targeted ads. Calvin Klein launched the #MyCalvins campaign to improve its sales position. Your email campaigns must be targeted.

Social Media 96

Social Media CPM ROI Marketing 96

Sprout Social

AUGUST 23, 2016

billion on social media advertising in 2015. People post Instagram pictures of themselves enjoying their favorite brands, check in on Facebook when they go out to local bars and restaurants and happily show off their brand loyalty. Creative campaigns tend to generate a lot of attention and have a greater chance of going viral.

Social Media 40

Social Media Avatar Social Networking Compete 40

Unmetric

DECEMBER 4, 2016

Well, it is certainly time for brands to get started on their holiday campaigns. Holiday campaigns are crucial for most brands. This calls for innovative campaigns that resonate with your audiences. These are wonderful sources of inspiration to power your holiday campaign. Holiday-themed products, ad campaigns.

Brands 60

Brands Campaign Discount Retail 60

Convince & Convert

MARCH 23, 2016

Jeffrey Zeldman (@zeldman) December 18, 2015. So much of the work we do today focuses on digital marketing with fully measurable campaigns, but most would admit that real-world encounters are still the most fulfilling type of interaction out there. You’ll get increased loyalty, better feedback, and word-of-mouth recommendations.

Twitter 60

Twitter How To Case Study Patterns 60

Buffer Social

JUNE 1, 2016

and plan your PR campaigns accordingly. However, it’s still a great way for the customer success department to deepen customer trust, loyalty, and ultimately, retention. But social media is well worth their time: According to a 2012 BRANDFog study , having a social CEO builds greater trust, brand loyalty, and purchase intent.

Social Media 40

Social Media Hubspot Marketing Engineering 40

Later

SEPTEMBER 22, 2019

With a good creative strategy, you can boost engagement levels, increase brand loyalty, and even drive product sales! It meant my first ring made it onto Aer Lingus in 2015. With an effective UGC strategy , you can increase brand loyalty, strengthen the sense of community on your channel, and drive more product sales.

Instagram 81

Instagram UGC Curation Apple 81

Sprout Social

NOVEMBER 23, 2016

Marketers are under a lot of pressure to make sure their campaigns get noticed on social media. More than 1 million GIFs were shared on Twitter in 2015, and Tweets with GIFs get 167% more clickthroughs than those without. The number of messages needing a response from brands has increased by 18% between Q1 2015 and Q1 2016.

Social Media 40

Social Media Content Meme Geotagging 40

Rebekah Radice

AUGUST 19, 2015

The single most effective way to build loyalty and trust is by sharing valuable and useful information with no strings attached. A photo posted by Instagram Expert is #Sue (@theinstagramexpert) on Aug 5, 2015 at 9:55am PDT. A photo posted by nike (@nike) on Jul 20, 2015 at 9:20am PDT. Offer Valuable Information. You can quit.

Social Media 113

Social Media How To Hashtag Real Estate 113

agora pulse

NOVEMBER 10, 2016

B2B desires lead generation with person-to-person interaction while B2C focuses on branding and building customer loyalty (as referenced in the chart below). Need more inspiration to guide your marketing campaign and to see real-life examples of B2B versus B2C ads? Image Source. Challenges Across the Board.

B2B 119

B2B Marketing Loyalty Comparison 119

Hootsuite

SEPTEMBER 30, 2019

Create HTML5 campaigns to increase engagement. With custom HTML5 campaigns, brands can host unique experiences from their Official WeChat Accounts. For example: Mini Cooper’s WeChat campaign with Chinese blogger Becky Li. campaign used an artificial intelligence-powered robot as its influencer. Hailed by her 4.5

Vimeo 111

Vimeo How To Marketing Template 111

Rebekah Radice

JUNE 26, 2016

The right graphic can share your vision, expand the life of a product, sell a service or boost a campaign. A photo posted by Rebekah Radice ⚡️ Social Media (@rebekahradice) on Jul 10, 2015 at 8:57pm PDT. It promotes a feeling of calm, and can symbolize loyalty. Click To Tweet. Just take a look at that view!

Social Media 129

Social Media Brands Energy Buy 129

Rebekah Radice

DECEMBER 5, 2016

Many companies are adding video to their marketing campaigns because it offers a relational perspective into the company and helps explain concepts in a simpler way than words or pictures. It works to increase customer loyalty with the understanding that it’s much easier and less expensive to maintain customers than find new ones.

Trends 146

Trends Social Media Strategy CSR 146

Rebekah Radice

DECEMBER 5, 2016

Many companies are adding video to their marketing campaigns because it offers a relational perspective into the company and helps explain concepts in a simpler way than words or pictures. It works to increase customer loyalty with the understanding that it’s much easier and less expensive to maintain customers than find new ones.

Trends 60

Trends Social Media Strategy CSR 60

Convince & Convert

MAY 11, 2016

Cumulative data from Statista shows that worldwide social commerce revenue has grown from $5 billion in 2011 to a whopping $30 billion in 2015. Similarly, BI Intelligence’s 2015 Social Commerce Report found, “Social-driven retail sales and referral traffic are rising at a faster pace than all other online channels.”.

Buy 60

Buy Banking Eventful Price 60

Convince & Convert

NOVEMBER 23, 2015

Starwood is renowned for its loyalty program, so of course, there was backlash by Starwood Preferred Guests after the news broke. In order to keep loyalty members happy, both Marriott and Starwood will have to ensure hospitality remains consistent as the two attempt to combine loyalty programs, their unique services and operations.

Hotels 60

Hotels Loyalty Comparison Course 60