Convince & Convert

MAY 12, 2016

In order to remove language barriers from its new global campaign, Pepsi is taking a creative approach by enlisting the emoji to encourage consumers to spark emotive, unexpected conversations around the world. Pepsi originally tested this campaign in Canada last year, due to the fact that the country has more than one official language.

Campaign 60

Campaign Collaboration Trends Newsletter 60

Convince & Convert

MARCH 26, 2015

March 20, 2015 marked Europe’s largest solar eclipse since 1999 , with 90 percent of the sun covered in parts of the UK. Never one to shy away from a timely occasion, Oreo launched an integrated #oreoeclipse campaign targeted at consumers in the UK across print, out-of-home, and digital. Oreo Cookie (@Oreo) March 20, 2015.

Campaign 60

Campaign Case Study How To Study 60

Unmetric

JULY 12, 2016

Working on a back-to-school campaign really pays off. About 10% of parents looked to a social media site to help them with back-to-school shopping, in 2015. Fret not, here’s the how-to on creating a kickass social media campaign. Head over to the ‘Important events in your social calendar’ tab and click on back-to-school.

Campaign 60

Campaign How To Retail Template 60

Ignite Social Media

JULY 24, 2020

What was introduced in 2015 to mark Amazon’s 20th anniversary has now become one of the key shopping events of the year. Now, Amazon has pushed back the date of its Prime event three different times due to the pandemic. Amazon Prime Day. The 48-hour experience continues to push large sales for the retail giant year over year.

Retail 177

Retail Upcoming Buy Social Media 177

Waxing UnLyrical

MARCH 7, 2016

Ladies, take it away (just like we did at this ColorComm/Johns Hopkins event last year – see photo). Case Study: Blogger Outreach for Oxfam America’s 2012 IWD Campaign. Why: I went back to the WUL vault for this one, because it was a really good campaign (and we worked really hard!).

Case Study 100

Case Study Banking Campaign Reputation 100

Waxing UnLyrical

MARCH 7, 2016

Ladies, take it away (just like we did at this ColorComm/Johns Hopkins event last year – see photo). Case Study: Blogger Outreach for Oxfam America’s 2012 IWD Campaign. Why: I went back to the WUL vault for this one, because it was a really good campaign (and we worked really hard!).

Case Study 100

Case Study Banking Campaign Reputation 100

Convince & Convert

FEBRUARY 26, 2015

million people tuned into the Oscars, another highly anticipated “real-time marketing” red carpet event of sorts was happening simultaneously on social media. While this was clearly a product integration, the buzz generated from creating something so aligned with both Lego’s product and the event was clearly a homerun.

Social Media 60

Social Media Brands Case Study Film 60

Audiense

MAY 16, 2016

Alissa Clauson: We use Twitter for organic brand messaging and campaign support. Organically we look to reach our more immediate audience and fans, whereas for paid activity we try to reach a far more specific audience depending on the objectives of the campaign. — Porsche Retail Group (@PorscheRetail) September 24, 2015.

Strategy 113

Strategy Automotive Campaign Social Media 113

Convince & Convert

JULY 27, 2017

As of 2015, about half of all Instagram captions and comments included at least one emoji. If you’re seeking to break away from the noise of competing campaigns, emojis give you the opportunity to engage with audiences on a deeper level. During campaigns, split emoji usage by product vertical in addition to traditional demographics.

Tips 119

Tips Marketing Press Release Influencer 119

Hootsuite

OCTOBER 25, 2021

Over 2 hours a day , in fact, which is 30% more time than in 2015. The advanced stuff: omnichannel campaign performance, sales attributed to social media marketing, brand equity development. You could post about charities you support financially or your stance on social justice issues, or launch a giving back campaign.

Social Media 142

Social Media Meme HootSuite Influencer 142

Convince & Convert

NOVEMBER 6, 2015

This is the inspiration for the latest iteration of Lean Cuisine’s #WeighThis campaign. In the campaign, Lean Cuisine is taking a powerful stance on why women should focus on their accomplishments and what they value most in life , as opposed to measuring our worth via weight or body image. Lean Cuisine (@LeanCuisine) October 27, 2015.

Company 60

Company Campaign Communities Video 60

ProBlogger

SEPTEMBER 22, 2014

It is hard to believe but the 2014 ProBlogger Training event is already last month and if I’m honest with you – I’m still reeling from it a little. This was our second year of holding the event on the Gold Coast in Queensland Australia but it was the first time we’d had over 500 attendees all in the one room.

Eventful 47

Eventful Blogosphere Conference Blogger 47

Convince & Convert

FEBRUARY 25, 2016

Speed wins, especially when it comes to activating around live sporting events like the Daytona 500 on social media. “This campaign is unlike anything we’ve ever done, inspiring fans who love to race, and creating experiences for them to race other fans on social media.” So what can you learn from this campaign?

Social Media 60

Social Media Hashtag Activities Eventful 60

ProBlogger

AUGUST 30, 2015

On August 14 and 15, more than 700 bloggers and online creatives descended upon the RACV Royal Pines on Australia’s Gold Coast for two days of learning and networking at the ProBlogger Training Event. One of the key themes of the event was to make small changes. re-engagement campaigns can improve list health.

Training 20

Training Eventful Tips Analytics 20

Sprout Social

APRIL 19, 2022

Adidas first launched their WhatsApp marketing strategy back in 2015. Over the years, they’ve launched a variety of campaigns on the messaging platform to create exclusive experiences for their consumers. Walmart is the undisputed leader of live shopping events on social. Adidas wants to be where their superfans are.

Conversation 98

Conversation Strategy Social Media Marketing 98

Hootsuite

SEPTEMBER 10, 2019

The campaign was able to promote the brand’s #pricelesssummer campaign, while sharing a more personal side as well. As a Sponsorships intern, Esha is involved in cool global events such as the GRAMMY Awards! Make the most of special events. Look at the engagement on their campaigns and get familiar with their personality.

Social Media 111

Social Media How To Hosting Hashtag 111

Socialmedia.biz

FEBRUARY 11, 2019

While the preliminary studies on climate change communication have been centered around traditional media, for example, news coverage of pro-environmental drives and campaigns, a recent Oxford study found that researchers are more interested in probing into the contribution of social media platforms, such as Facebook and Twitter.

Social Media 88

Social Media Sentiment Analysis Study 88

Convince & Convert

APRIL 3, 2015

We saw this proven again and again at Super Bowl XLIX , the first rounds of the 2015 NCAA March Madness Tournament , and even last week at Social Media Marketing World 2015 —the world’s largest social media marketing conference—where 31% of the social posts did not include the event hashtag.

Data 60

Data Hashtag Eventful Conference 60

Sprout Social

NOVEMBER 19, 2018

Whether holiday social media campaigns offer limited-time deals or tap into people’s holiday decorating aspirations, social is claiming more of a stake in shoppers’ routines each year. Sprout Social analyzed more than 2.9 A look back at holiday 2017. And despite revolving around the U.S.

Retail 108

Retail Sentiment Project Instagram 108

Talkwalker SM

FEBRUARY 8, 2016

Tip #1: Tie Your Hashtag Campaigns to Revenues. Creating hashtag campaigns for new products and collections is quickly becoming an integral part of marketing strategies in every sector, including luxury. between December 28, 2015 and January 25, 2016.

ROI 84

ROI Influencer Sentiment Tips 84

yMarketingMatters

NOVEMBER 2, 2016

Get tickets to movies and events: For many new movies this fall, you can buy movie tickets straight from their Facebook Pages via Fandango. Pinterest Adds Promote Button to Pins : Businesses can now launch campaigns in just a few quick steps with the new Promote button on pins. More on how to use Twitter Moments here. and the U.K.

Social Media 100

Social Media LinkedIn Instagram Campaign 100

Socialmedia.biz

FEBRUARY 23, 2019

Identifying and collaborating with these influencers for your grassroots advocacy campaigns can help you target a larger, relevant and more responsive audience. For example, Glossier, the NYC-based beauty company, recorded a 600% year-over-year growth (2015-16) when micro-influencers on Instagram (not celebrities!)

Instagram 105

Instagram Nielsen Collaboration Influencer 105

Convince & Convert

NOVEMBER 16, 2015

There are many different theories out there, and every campaign is unique, but one thing is certain: Social media must be a part of your marketing strategy. Customer service, event marketing, and targeted advertising are three top areas where location-data can be extremely powerful. Event Marketing. What is the right strategy?

Data 60

Data Conversation Case Study How To 60

Waxing UnLyrical

MARCH 13, 2015

Let’s you play a better campaign. the latter to keynote the Public Relations Association of Mississippi’s 2015 State Conference. Events Measurement & Metrics MeasurePR #measurepr Christine Perkett geoff livingston PR measurement SeeDepth Inc. To which Geoff added: A1) @missusP Love baseball stats.

Consultant 100

Consultant Flickr Metrics Travel 100

Convince & Convert

JULY 27, 2017

As of 2015, about half of all Instagram captions and comments included at least one emoji. If you’re seeking to break away from the noise of competing campaigns, emojis give you the opportunity to engage with audiences on a deeper level. During campaigns, split emoji usage by product vertical in addition to traditional demographics.

Tips 60

Tips Marketing Press Release Influencer 60

Waxing UnLyrical

APRIL 6, 2016

According to a 2015 report by Augure , marketers are increasingly achieving positive results with influencer marketing campaigns. Being familiar with what they’re seeking will allow you to align your campaigns so that both of you stand to gain from the arrangement. Guest Post by Jessica Davis.

Influencer 100

Influencer Engagement Social Media Marketing 100

Rebekah Radice

JULY 20, 2015

Whether it’s through events, volunteer opportunities or fundraisers, brainstorm how and where you’ll spend your time giving. Your next step is to determine how social media will support your giving campaign. Blog: Write one article per week highlighting your giving campaign and the events of the week.

Social Media 133

Social Media Marketing Study Activities 133

Buffer Social

JUNE 30, 2017

But since we’re celebrating the positive impact of social media on people’s lives and on the world for this campaign, these are all particularly meaningful and important moments in the social media history. Scott Kelly (@StationCDRKelly) September 22, 2015. The Birth of Facebook. NASA’s #YearInSpace. Arab Spring.

Social Media 111

Social Media MySpace Hashtag News 111

Direct Marketing Observations

SEPTEMBER 29, 2015

So let’s relook at the post and see how it compares to 2015 with comments, updates and observations in red. In 2015, I’d say now more than ever social is part of the fabric of every org. In 2015 we can measure so much more in social than we did back in 2011. What’s different in 2015? Self explanatory.

Social Media 100

Social Media Collaboration Team Resources 100

Webbiquity SMM

MAY 3, 2012

In fact, by 2015 more U.S. It can have a significant impact on your marketing efforts by increasing awareness of your brand, events and special offers. By targeting their audience through their mobile devices, they amassed an entire community they can tap into to promote special events, drive sales and introduce new products.

Mobile 180

Mobile iPhone iPad Training 180

Waxing UnLyrical

AUGUST 19, 2015

Having common language and measurement approaches is crucial for organizations and professionals, particularly those that use a combination of public relations agencies, media monitoring services and in-house media teams to measure campaigns across brands, units and countries. x6 – really? Impressions. ” No.

Report 100

Report Committee Comparison Journal 100

Rebekah Radice

AUGUST 10, 2015

Use it to promote your products, share what’s happening within your business and talk about upcoming events. Posted by Better Homes and Gardens on Saturday, July 18, 2015. Include links to webinars, videos, upcoming events you’re hosting, and in-depth information about you, your product and/or service.

Engagement 131

Engagement Tips Facebook Nielsen 131

Convince & Convert

MARCH 18, 2016

Not all SMS marketing campaigns are created equal. According to a survey by ScanLife , 89% of customers use their mobile phones while shopping, and 64% of Americans own a smartphone as of 2015. Given this, which company do you think will have a more successful marketing campaign? Large SMS marketing campaigns aren’t DIY.

SMS 60

SMS Tips Marketing Discount 60

The Realtime Report

MARCH 2, 2017

In 2015, the ON24 Webinars Benchmark Report conveyed that the attendance in marketing webinars was only 35% to 45% of registrants for live events. The average live webinar viewing time has also steadily risen from 38 minutes in 2010 to nearly 56 minutes in 2015. Attract the right audience. Gathering metrics and analytics.

Conversation 70

Conversation How To Software Analytics 70

Audiense

JULY 5, 2016

We can then suggest tweaks for the campaigns based on our analytical findings that will help yield better results. They get that you can’t attach a precise pound sign to every activity, there’s value in a good brand experience or a great campaign. — Surface UK (@Surface_UK) November 17, 2015.

Microsoft 112

Microsoft Analytics Metrics Data 112

Danny WhatMough

SEPTEMBER 5, 2014

Facebook rolls out a new event ad unit. Twitter revealed that it might launch an algorithm for the newsfeed in 2015. Hootsuite acquires Brightkit and launches Hootsuite Campaigns. Snapchat adds push notifications for Stories. Facebook will issue a new privacy prompt to users. Facebook went down.

Notification 40

Notification Twitter HootSuite Apple 40

Socialmedia.biz

SEPTEMBER 19, 2016

The event, called “Growth Hack Your Sales & Personal Branding!” This event promised “a step-by-step guide of growth hacking methods & tactics for getting users, traffic and revenue,” and who could resist that? I used to do this a lot more often before launching a startup !). next year. (He’s

Startup 60

Startup Brands Conference Eventful 60