Hootsuite

DECEMBER 17, 2019

YouTube itself likes to quote a stat from a study it commissioned a few years ago that says on mobile alone it reaches more 18–34 year-olds than any TV network. Over 70% of YouTube views are on mobile. We’re keeping this here because it’s an important reminder to keep mobile top-of-mind when creating video. Source: Statista.

Statistics 145

Statistics YouTube Marketing HootSuite 145

Sprout Social

MARCH 1, 2017

If you’ve been struggling to convert on Instagram, here are eight reasons your followers aren’t buying. Your Site Isn’t Optimized for Mobile Devices. To go along with the previous tip, you need to make sure your website is fully optimized for mobile devices. You’re Hard Selling.

Buy 40

Buy Instagram Mobile Features 40

Sprout Social

JULY 7, 2021

Known as conversational commerce, this buying experience offers customers even greater convenience and enables brands to engage shoppers in more personalized ways. Conversational commerce sits at the intersection of messaging apps and shopping, giving consumers an opportunity to buy from brands through chat apps and even voice technology.

Team 140

Team Conversation Social Media Instant Messaging 140

Visually SM

MARCH 4, 2015

Rather, location-based marketing is gray because building a strategy in 2015 requires a bit more art than science. TechTarget defines location-based marketing as a “strategy that uses a mobile device’s location to alert the device’s owner about an offering from a near-by business.”

Team 124

Team Questions Retail Marketing 124

Direct Marketing Observations

MARCH 19, 2012

billion by 2015 up from $3.2 Some recent Accenture research reveals that retailers can respond with mobile capabilities designed to create value for both customers and themselves if they understand who is shopping in their stores, how they shop, and how mobile influences their shopping behaviors. billion in 2010.

comScore 166

comScore Microblogging Posterous Marketing 166

yMarketingMatters

OCTOBER 18, 2015

It’s the progress of mobile technology and the ease with which people can shoot footage on their phones and then upload it to the Internet is incredible. Periscope and Meerkat are live streaming video mobile apps allowing you to “go live” via your mobile device anytime and anywhere. Why the explosion of video content?

Video 100

Video Vimeo Marketing YouTube 100

Writtent Blog

MAY 7, 2021

Reviewed by Rocket Lawyer On Call Attorney Mitch Onu, Esq If you’re looking to buy a business or you own a business and want to sell it, a Business Purchase Agreement sets down the terms of the sale. The post This can be done as part of the before mentioned buy-sell agreement. appeared first on Writtent.

Buy 40

Buy Committee Pharmaceuticals Yahoo 40

Waxing UnLyrical

NOVEMBER 4, 2015

As we all know, we’ve moved from a print-focused world, to desktop and now to mobile and it’s up to us to get better at showing, not just telling. Google recently announced that the number of searches on mobile eclipsed desktop. They call these, ‘I want to know/go/do/buy’ moments. And the only way to accomplish that is by doing.

Committee 100

Committee Film Mobile Flickr 100

Visually SM

MARCH 4, 2015

Rather, location-based marketing is gray because building a strategy in 2015 requires a bit more art than science. TechTarget defines location-based marketing as a “strategy that uses a mobile device’s location to alert the device’s owner about an offering from a near-by business.”

Team 100

Team Questions Retail Marketing 100

Ignite Social Media

JULY 31, 2017

In 2011/2012, there were new media opportunities and there was a push for brands to buy fans to build a following and reach. In 2013/2014, we started seeing Facebook reduce visibility of content in the news feed and much more of a focus on mobile first social. In 2015/2016, organic reach was down to 2.6% of brand’s audience.

Social Media 84

Social Media Trends Community building Hosting 84

Janet Fouts

DECEMBER 30, 2014

They’re not buying homes yet, they’re renting or living with parents. Mobile is the #1 platform of choice and apps like Amazon, Groupon and Shop Kick are top hits. Knowing what motivates each persona to buy allows you to custom target your message to people who want to receive it. They’re social. No excuses.

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

yMarketingMatters

OCTOBER 18, 2015

It’s the progress of mobile technology and the ease with which people can shoot footage on their phones and then upload it to the Internet is incredible. Periscope and Meerkat are live streaming video mobile apps allowing you to “go live” via your mobile device anytime and anywhere. Why the explosion of video content?

Video 133

Video Marketing Vimeo YouTube 133

Ignite Social Media

MARCH 25, 2021

I’m Jim Tobin, the founder of social media agency Ignite Social Media (2007) and influencer marketing agency Carusele (2015). I didn’t really know what it was, what it would sell exactly, or who would buy it, but the concept felt right. This article originally appeared on Starter Story. I immediately knew it was important.

Social Media 172

Social Media Advertising Team Hubspot 172

Convince & Convert

MARCH 8, 2016

A Mobile-Friendly Platform. Last month, data from BDO showed that, in 2015, many retailers began recognizing the value of mobile platforms. Amazon and Birchbox are only two examples of companies that evolved with mobile technology. When designing for mobile customers, try to mimic in-store browsing as much as possible.

Strategy 60

Strategy Retail Mobile Discount 60

Convince & Convert

JULY 27, 2017

As of 2015, about half of all Instagram captions and comments included at least one emoji. At my company, theAmplify, we were able to gather data with our mobile platform, Reach, and saw that consumers use emojis more authentically with influencers than with brands. In 2015, Chevrolet created an emoji-only press release.

Tips 119

Tips Marketing Press Release Influencer 119

Ignite Social Media

JANUARY 25, 2017

This includes spend using the native buying platforms on Facebook, Pinterest, Twitter and Instagram. That said, retails sales for the holiday season didn’t hurt as they were up 4% over 2015 to $658.3 Easy website/mobile sites (30.2%) and helpful, knowledgeable customer service (28.3%). That includes $122.9 Gen X at about $1K.

CPM 60

CPM Discount Buy Cost 60

Dave Fleet

FEBRUARY 16, 2016

The (actual) year of mobile. They cater to a media-buying model that is based much more in the traditional ‘interrupt and amplify’ world than that of community and connection. The (actual) year of mobile. 2015 was actually the year of mobile. Mobile use dominates on the older social networks, too.

Mobile 105

Mobile Trends Compete Loyalty 105

Buffer Social

DECEMBER 4, 2019

And three percent of those clicks end up buying something. Speaking of existing consumer behavior, it’s become widely known just how much consumers are shifting to social and mobile as primary means of content consumption and product discovery. Then 5% of those who open the email click on the link in the email. Measure your strategy.

Social Media 98

Social Media Instagram Apparel Groups 98

The Realtime Report

NOVEMBER 26, 2019

Dan Draper, “Mad Men,” Lionsgate, 2007-2015. We know AT&T has a big nut to pay off after buying WarnerMedia but…. That’s why so many marketers and agencies gravitated so quickly to programmatic “TV” ad buying so they could quasi manage their digital ad buys. Surprise … the average for two hours was 10 ads per deck!

Advertising 113

Advertising Nielsen Buy Products 113

yMarketingMatters

NOVEMBER 2, 2016

Get tickets to movies and events: For many new movies this fall, you can buy movie tickets straight from their Facebook Pages via Fandango. Moments is currently available for twitter.com and is “ coming soon to mobile. ”. When Blab launched in August 2015, it was “Move Over Periscope, Meerkat, and Hangouts—Blab.im and the U.K.

Social Media 100

Social Media LinkedIn Instagram Campaign 100

Pam Moore

APRIL 28, 2016

Customer Experience is Your Brand – Adobe Summit 2015 Inspiration. Related Stories You Can’t Buy Brand Advocates or Social Media Friends Think and Dream Big, but Execute Small for the Win in Business and Life How to Build an Emotional Brand – 8 Foundations to More Human Brand Connections. SoundCloud.

Marketing 165

Marketing Eventful Template Templates 165

Convince & Convert

MARCH 18, 2016

According to a survey by ScanLife , 89% of customers use their mobile phones while shopping, and 64% of Americans own a smartphone as of 2015. Engage customers in mobile polling to find out how your company is doing in terms of service, product quality, prices, and more. “Buy now.” Text-to-Vote.

SMS 60

SMS Tips Marketing Discount 60

Unmetric

JULY 12, 2016

The number of families who do their back-to-school shopping on their mobile phones is on the rise. Consumers are using their phones to research the products they want to buy on their phones as well. About 10% of parents looked to a social media site to help them with back-to-school shopping, in 2015.

Campaign 60

Campaign How To Retail Template 60

Jon Loomer

APRIL 20, 2017

Phase 4: Static virtual products and memberships (Jul 2014 – Dec 2015). The first half of 2016 was a drop from the second half of 2015. You’d buy it as is, and eventually I’d need to create a new product. Or maybe you could apply monthly recurring revenue instead to software or a mobile application.

Training 144

Training Discount Module Software 144

Devumi

APRIL 24, 2015

Digital marketing trends you can’t ignore 1: Mobile, mobile, mobile It has always been location, location, location – but that location is now mobile. With #Mobilegeddon now past, you could have seen a change in your website’s ranking on mobile devices. Buy now at [link] Which is your favorite?

Trends 60

Trends Marketing Mobile Paid Search 60

Buzz Marketing for Technology

JUNE 17, 2015

This week I had the pleasure of reading a new report from Smart Insights on the State of Digital Marketing 2015 and decided to dig in a bit further with an interview. Talking of Marketing Automation, we have a new survey on the opinions on Marketing Automation of B2B marketers in 2015 just launched.

B2B 100

B2B Adwords ROI Hubspot 100

Buffer Social

JANUARY 25, 2018

Social media is going mobile. Social media is going mobile. Instagram: Because it’s a mobile-first app, I think it’s safe to assume most of its users use the app on mobile. LinkedIn: 60 percent of its unique visitors access LinkedIn via a mobile device 8 Statista , 2016. billion social media users.

Social Media 111

Social Media Trends Report Survey 111

Convince & Convert

JULY 27, 2017

As of 2015, about half of all Instagram captions and comments included at least one emoji. At my company, theAmplify, we were able to gather data with our mobile platform, Reach, and saw that consumers use emojis more authentically with influencers than with brands. In 2015, Chevrolet created an emoji-only press release.

Tips 60

Tips Marketing Press Release Influencer 60

Buffer Social

NOVEMBER 29, 2018

There are things more important than buying/selling tents – like going outside and actually using them,” it explained on Twitter. REI’s Opt Outside campaign has been incredibly successful since it first launched in 2015 because it’s not just a marketing front — even REI’s CEO, takes Black Friday off to enjoy the outdoors.

Brands 94

Brands Retail Campaign Authentication 94

Social Media Strategery

SEPTEMBER 3, 2015

This post originally appeared in the August 2015 issue of Hardware + Building Supply Dealer. . When you consider the cost, maintenance and storage requirements, buying things is kind of a pain. This not only helps customers who are looking to declutter, but also gets them to buy a new product as well.

Hotels 50

Hotels Library Survey Buy 50

Twist Image

JANUARY 25, 2017

Since launching in 2015, over 200 brands are available, and consumer are using it. They can appear in both the Web and mobile versions of Amazon. They make it easier to buy from Amazon. . They encourage impulse buys. . Place a Slim Jim button in the kitchen pantry). Digitize the physical. . The buttons are customizable.

Retail 40

Retail Sentiment Applications Mobile 40

Pixlee

MAY 29, 2017

In 2008, the concept of buying eyeglasses online was still just that – a concept. They decided to create a digital business – Warby Parker – to challenge eyeglass industry giant Luxottica and to introduce a new strategy for buying glasses: the ability to have high-quality frames delivered to your door at a low price. and Canada.

Brands 52

Brands Buy Price Journal 52

Talkwalker SM

APRIL 5, 2016

With rising rates of ad blocking, the adoption of mobile-first everything, social media app use, and declining rates of TV viewership, brands and marketers of all industries are realizing just how critical digital influencers are to an effective, comprehensive, and multi-platform marketing strategy. UGC Drives Purchase Decisions .

Influencer 60

Influencer UGC Content Marketing 60

Twist Image

APRIL 27, 2015

In 2011, time spent with video on digital devices - PCs, mobile devices and other connected devices including over-the-top (OTT) and game consoles - totaled 21 minutes daily. In 2015, forty percent of media spending will still be done on television. How we no longer live in the three screen world (TV, computer and mobile devices).

Apple 40

Apple Advertising Data Compete 40

Ignite Social Media

JUNE 1, 2016

2015 has been a great year for video, but there is a lot more to come in 2016. For instance, social media consultants and marketers must focus on utilising the new and advanced features like ‘ Pin to Top ’, ‘ Buy Buttons ’, etc. And eventually Twitter followed the lead offering ‘Buy’ button to allow direct selling to businesses.

Trends 60

Trends Social Media Strategy How To 60

Social Media Marketing

APRIL 3, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 160

Social Media Flipboard Storify Reddit 160

Convince & Convert

MAY 4, 2015

Why do they buy? Why don’t they buy? Anna Sawyer came back with an integrated event marketing example by Mophie, a manufacturer that “empowers the mobile world to stay powerful” with charging solutions for mobile devices. mophie (@mophie) March 24, 2015. What kind of car do they drive? wg0yLBRnKz.

Conversation 60

Conversation Campaign Patterns Influencer 60