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You Can’t Buy Brand Advocates or Social Media Friends

Pam Moore

You can’t buy advocates, friends, fans, evangelists, or word of mouth. Importance of focusing on loyalty, not just quick wins. Customer Experience is Your Brand – Adobe Summit 2015 Inspiration. Embracing the know, like, trust and pay factor. Why you must know your audience. Tips to nurture relationships using social media.

Buy 113
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10 Important Statistics Your Company Needs to Know About Providing Discounts

Convince & Convert

However, whether you’re offering discounts on holiday specials or putting together your 2015 pricing plan, there are some helpful stats you should know about offering sales and markdowns. Statistics Show That Marketing Messages Affect Buying Behavior. Instead of offering 50% off, opt for “buy one get one free.” shipping fee.

Discount 158
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How to Boost Social Media Engagement with Influencer Marketing

Waxing UnLyrical

According to a 2015 report by Augure , marketers are increasingly achieving positive results with influencer marketing campaigns. Marketers who participated in the survey said that influencer engagement was effective in building brand awareness, generating leads and nurturing loyalty. Don’t buy influence, build it.

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3 Ways Mobile Insights Are Informing Online and Offline Marketing

Buzz Marketing for Technology

It’s predicted that shoppers around the world will have purchased about $119 billion worth of goods and services through their mobile phones by 2015. Posted in Customer Experience Mobile. CRM-based Real-time content targeting is the gateway to connecting with consumers, across any medium, consistently, and at the right time.

Mobile 225
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What marketers need to know about managing social media through an economic downturn

Sprout Social

Dietrich is a former CMO, most notably the head of marketing who took Atlassian public in 2015. A comparable 31% won’t complete their purchase, and 30% will buy from a competitor. Social media is essential for growth-minded brands Social can drive the brand loyalty needed to weather any storm, including choppy market conditions.

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Reflections on the changing digital agency environment

Dave Fleet

While the changes have in many ways benefited users – who are gaining increasingly personalized experiences – they are challenging for companies that want to connect with fans from a loyalty and retention standpoint. 2015 was actually the year of mobile. The (actual) year of mobile.

Mobile 105
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The Power of Purpose: How Taking a Stand Helps Brands to Win Customer’s Hearts (and Business)

Buffer Social

There are things more important than buying/selling tents – like going outside and actually using them,” it explained on Twitter. REI’s Opt Outside campaign has been incredibly successful since it first launched in 2015 because it’s not just a marketing front — even REI’s CEO, takes Black Friday off to enjoy the outdoors.

Brands 94