Ignite Social Media

JANUARY 10, 2018

In a survey conducted by Edison research, it was found that the average US mother spends approximately 3.5 1 Not only are mothers creating these accounts, but they are actively using them with over 60% of surveyed mothers saying they check their social media accounts at least once a day. July 16, 2015. ” EMarketer.

Social Media 113

Social Media How To Survey Social Networking 113

Webbiquity SMM

FEBRUARY 2, 2016

Social media’s share of the total marketing budget will grow from 10% in 2015 to 14% this year, while spending on offline advertising will fall 2%. Branding Bricks ). The CMO Survey ). The CMO Survey ). Web users had deployed an ad blocker as of late 2015. Measurement remains problematic. MediaPost ).

Hubspot 100

Hubspot Marketing B2B Survey 100

Sprout Social

SEPTEMBER 21, 2020

And while focus remains a critical fundamental in photography, Flory and Lutze have learned it’s also integral to the success of a brand. 76% of survey respondents say they regularly or often see visual depictions of racial violence in their social media feeds, and that it hurts them emotionally. — VSCO (@vsco) August 7, 2020.

Issues 135

Issues Survey Campaign Authentication 135

Social Media Strategies Summit

NOVEMBER 7, 2018

There is a lot of chatter about emerging social media sites, and where brands should make investments in 2019. And the decision for a brand to invest in a new social media platform is a big one. Social media platform your brand should check out: Houseparty. Brands such as Sephora and CNN have had success with Kik bots.

Platform 272

Platform Social Media Influencer Trends 272

Webbiquity SMM

JANUARY 19, 2016

Image credit: The CMO Survey. All 100 of the top global brands maintain at least one company YouTube channel, and more than half (27 of 50) of CEOs in top global companies have appeared in a company video. The CMO Survey ). The CMO Survey ). Social media use isn’t quite universal—but it’s getting close.

Social Media 100

Social Media Marketing Survey Metrics 100

Direct Marketing Observations

MARCH 16, 2015

You’d think brands would know what the customer wanted at this stage of the game, right? It’s 2015 and companies left and right keep talking about their new mandate of delivering on a quality customer experience. Could you have actually been getting more out of your brand experiences all this time? What happened?

Compete 100

Compete Sample Samples Focus Group 100

Social Media Strategies Summit

FEBRUARY 27, 2020

Source: PEW Surveys conducted 2012-2019. Despite this compelling number, brands have been a bit slow to embrace video as a medium. In 2020, consider making Instagram Stories a greater part of your strategy, or test out TikTok to see if it’s a fit for your product or brand. #2 Source: Facebook Groups.

Trends 182

Trends Social Media Instagram Platform 182

Proactive Report

MAY 12, 2016

For your brand to penetrate that noise and actually make any meaningful contact with your intended audience, you have to be ahead of the pack these days. According to a Digiday and Chute survey, visual content can be up to 10X more effective than plain text. 60% of marketers plan to invest in video this year – up 20% from 2015.

Real Estate 40

Real Estate Content Brands Survey 40

Sprout Social

FEBRUARY 16, 2023

Dietrich is a former CMO, most notably the head of marketing who took Atlassian public in 2015. I don’t think of social as exclusively a brand or marketing activity,” says Dietrich. A strategic, social-first brand presence can serve as an entry point into the valuable conversations that are moving the needle for your brand.

Social Media 112

Social Media Marketing Atlassian Team 112

yMarketingMatters

OCTOBER 2, 2017

This didn’t come as a huge surprise because, as far back as 2015, Google reported that more searches were conducted on mobile devices than on any other device category. Mobile use is disrupting the way people engage with brands. Almost 50% of consumers in the US make direct purchases after receiving an SMS branded text.

Mobile 140

Mobile SMS Hitwise Marketing 140

Webbiquity SMM

FEBRUARY 16, 2016

But brands that connect with buyers on an emotional level see twice the impact of those still trying to sell based on business or functional value, and the most connected brands enjoyed 31% greater revenue growth last year. The CMO Survey ). The CMO Survey ). The CMO Survey ). The CMO Survey ). eMarketer ).

B2B 110

B2B Social Media Marketing Survey 110

Ignite Social Media

OCTOBER 10, 2016

It will be interesting to see if these updated metrics will appease brands, or just confuse everybody. Report: Influence of a Brand’s Social Presence During the Holidays. Half of those surveyed said a brand’s social presence does influence their holiday purchase decisions , among other factors. of those surveyed.

Metrics 60

Metrics Video Survey Influencer 60

Convince & Convert

DECEMBER 9, 2015

Sponsored Social has redefined what digital word-of-mouth can do for brands. For the first time this year, the study also surveyed consumers to see how they feel about Sponsored Social—a sentiment that has never been measured in the industry. 2015 State of Sponsored Social Report.

Sample 60

Sample Samples Survey Study 60

Rebekah Radice

JUNE 15, 2015

Posted by Peg Fitzpatrick on Tuesday, May 12, 2015. Posted by Marie Forleo on Saturday, May 30, 2015. – Is your brand unique? A photo posted by Rebekah Radice ✴️Social Media (@rebekahradice) on May 13, 2015 at 2:46pm PDT. FOX 11 Los Angeles (@myfoxla) June 12, 2015. Am I helping someone? Movie tonight?

Types 130

Types Questions Social Media Engagement 130

ProBlogger

NOVEMBER 10, 2015

Laney and Grove have both worked with ProBlogger in producing our Aussie event these last few years, but recently they’ve stepped up their involvement to oversee the whole ProBlogger brand. It’s a short survey that will help us get a sense of where you’re at in your blogging journey and how we can help.

Survey 20

Survey Eventful Team Sites 20

Convince & Convert

DECEMBER 12, 2014

Jake Sorofman shares some highlights from the Gartner 2015 Marketing Spending Survey on the Gartner blog. Not only are marketing budgets expected to increase by over 10% in 2015 , but they also account for 10.2% Not sure about the brand value there. Social Media Number of the Week: 10. of revenue.

Tumblr 134

Tumblr Real Estate How To Survey 134

Visually SM

MARCH 4, 2015

Rather, location-based marketing is gray because building a strategy in 2015 requires a bit more art than science. This is still very much the Wild West, but careful planning can position your brand for success when the time is right. It will do this on a department-level basis in all stores by spring 2015. Telecoms: 30%. .

Team 124

Team Questions Retail Marketing 124

Waxing UnLyrical

APRIL 6, 2016

According to a 2015 report by Augure , marketers are increasingly achieving positive results with influencer marketing campaigns. Marketers who participated in the survey said that influencer engagement was effective in building brand awareness, generating leads and nurturing loyalty. Return the favor every time you can.

Influencer 100

Influencer Engagement Social Media Marketing 100

Twist Image

JUNE 8, 2018

That percentage has nearly doubled in just a few years: In a 2014-2015 Pew survey, 24 percent of teens said the same. Pew's survey, released Thursday, asked American teenagers between the ages of 13 and 17 about their social media use." Depressed or is this the simple reality of life now. and are ok with this? business blog.

Survey 40

Survey Policies Trends Research 40

Twist Image

JUNE 4, 2018

That percentage has nearly doubled in just a few years: In a 2014-2015 Pew survey, 24 percent of teens said the same. Pew's survey, released Thursday, asked American teenagers between the ages of 13 and 17 about their social media use." Depressed or is this the simple reality of life now. and are ok with this? business blog.

Survey 40

Survey Policies Trends Research 40

Buffer Social

JANUARY 25, 2018

Pinterest: 80 percent of its traffic comes from mobile devices 9 VentureBeat , 2015. A survey by Oracle found that 80 percent of senior marketing and sales executives around the world are already using chatbots for their business or plans to use them by 2020 16 Business Insider , 2017. Social media has changed that entirely.

Social Media 111

Social Media Trends Report Survey 111

Hootsuite

NOVEMBER 25, 2015

This explosion in advertising options has left a lot of brands trying hard to play catch-up. Seventy percent of marketers expected to spend more on social media ads in 2015 than in 2014. Social media advertising isn’t only a North American phenomenon either… In 2015, analysts predicted a 33.5 That’s no small number.

Advertising 112

Advertising Social Media List Statistics 112

agora pulse

OCTOBER 8, 2019

Encourage your employees to share about your company on social media, and watch awareness and trust of your brand flourish. Employee advocacy is the process of using employees to generate exposure for your brand using their own online networks and connections. 65% reported increased brand recognition. Employee advocacy works.

Social Media 84

Social Media Guidelines Hashtag Training 84

Visually SM

MARCH 4, 2015

Rather, location-based marketing is gray because building a strategy in 2015 requires a bit more art than science. This is still very much the Wild West, but careful planning can position your brand for success when the time is right. It will do this on a department-level basis in all stores by spring 2015. Telecoms: 30%. .

Team 100

Team Questions Retail Marketing 100

Janet Fouts

DECEMBER 30, 2014

I can’t count the number of times I’ve sat in meetings with brands large and small and heard the marching orders. They check in at retailers, restaurants and they expect brands to respond with authentic voices, not canned responses. Make 2015 the year you put mindful social marketing into practice.

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Hootsuite

DECEMBER 15, 2021

21% of people surveyed by Kantar said that ads on TikTok were more trendsetting than ads on other platforms, and businesses can capitalize on that by hopping on the trends. Gentleman – Dance Hits 2015. A strong (personal) brand. Having a strong brand (whether it’s for your business or yourself) is always in style.

Trends 142

Trends HootSuite Fashion Video 142

Proactive Report

APRIL 5, 2015

The findings of the 2015 PRESSfeed & SNCR Media Trends & Online Newsroom Report about how brands are missing earned media opportunities with visual content – video in particular- were fully supported by the latest DS Simon Productions Media Influencers Report. Video is the PR opportunity of 2015.

Trends 40

Trends Survey Report Video 40

Convince & Convert

DECEMBER 12, 2014

Jake Sorofman shares some highlights from the Gartner 2015 Marketing Spending Survey on the Gartner blog. Not only are marketing budgets expected to increase by over 10% in 2015 , but they also account for 10.2% Not sure about the brand value there. Social Media Number of the Week: 10. of revenue.

Tumblr 87

Tumblr Real Estate How To Survey 87

Hootsuite

FEBRUARY 12, 2015

In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. According to the most recent CMI study, 70% of surveyed B2B marketers included more content in their marketing strategy in 2014 than in the previous year. Hootsuite (@hootsuite) February 11, 2015.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Convince & Convert

DECEMBER 20, 2013

Jay, Jeffrey, Zena, and Jess Ostroff discuss content, collaboration, free lunches, predictions for 2014, predictions for 2015, and Mark Wahlberg. This week: From ExactTarget , a free whitepaper called The Audience Growth Survey. And from Expion , a free report on the top 50 retail brands’ social media use in 2013.

Social Media 145

Social Media Collaboration Class Retail 145

Convince & Convert

MARCH 24, 2015

Our 2015 Form Conversion Report found more specific button text correlated with higher conversion rates. Select a contrasting button color that coordinates with your brand palette. Not only does it cultivate trust in your brand, but it has a measurable impact on your business, as well. It’s an important part of social behavior.

Conversation 60

Conversation Project Survey Campaign 60

Social Media Strategery

SEPTEMBER 3, 2015

This post originally appeared in the August 2015 issue of Hardware + Building Supply Dealer. . Brands in the home category have responded to this seismic shift the same way media companies responded to the shift in digital music – slowly and badly. The most established brands merely did what they know best – build a better mousetrap.

Hotels 50

Hotels Library Survey Buy 50

Buffer Social

JANUARY 25, 2022

Prioritizing One-on-One Interactions Alison Hazinski, owner of One and Only Paper Alison Hazinski, the owner and designer behind stationery and gifts brand One and Only Paper , has found that one-on-one customer interaction is the strongest channel for business growth, so she’ll be prioritizing those opportunities.

Small Business 91

Small Business Marketing Retail Education 91

Convince & Convert

MARCH 30, 2016

trillion , brands are looking to capture their attention and own the marketing of “Mom”. Many moms, however, feel pigeonholed by brands and that most marketing towards them is patronizing, according to FanFinder survey (March 2015). Many brands stop at the data but aren’t sure what’s next.

Research 60

Research Engagement How To Sentiment 60

Ignite Social Media

JUNE 1, 2016

So brands, both big and small, are leveraging visual content to allure prospective customers. Even well-known brands like Coca Cola focus on Facebook marketing. 2015 has been a great year for video, but there is a lot more to come in 2016. 2015 has been a great year for video, but there is a lot more to come in 2016.

Trends 60

Trends Social Media Strategy How To 60

Buffer Social

MARCH 27, 2018

For example, at the end of 2017, we reached out to our blog subscribers with a survey. In the survey, we asked them what topics they enjoy the most and what topics they would like to see more from us. The point here is to look for general patterns and ideas that you can adapt for your own brand. Use a research tool.

Content 110

Content How To Overview Analytics 110

Social Media Marketing

APRIL 3, 2013

Monday was April Fools Day, during which seemingly every brand got in on it and pranked the internet with a gag or two, poking fun at themselves or their products. Google+, Pinterest and Yelp also have made strides since the last year's survey from Constant Contact. Still, Facebook dominates in this space. We're not alone out there.

Social Media 160

Social Media Flipboard Storify Reddit 160