Waxing UnLyrical

NOVEMBER 9, 2015

I’m here for the 2015 PRSA International Conference where there’s absolutely no shortage of awesome speakers this year. Branding: The Meaning and Importance of Acquiring Your Brand. Why: “Content marketers need to be more like meteorologists than fortune tellers. Good morning from Atlanta! ” 3.

Conference 100

Conference Construction Consultant Training 100

Waxing UnLyrical

DECEMBER 14, 2015

From its very start, I wanted Waxing UnLyrical to be a platform not just for my thoughts, but a showcase for unique voices from around the world. 6 Rules of Thumb for Successful Brand Publishing. Words and Pictures – the Batman and Robin of Content Marketing . What were your favorite WUL guest posts in 2015? ” 5.

Consultant 0

Consultant Publishing Metrics Video 0

Buffer Social

FEBRUARY 21, 2023

In 2015, when I relaunched Diversability after graduating, I struggled to gain visibility for this side hustle while working my full-time corporate development job. I decided to take the same approach to marketing Diversability: If people wouldn’t hand me a microphone, I’d become my own hype person instead.

Brands 82

Brands Marketing Hosting Eventful 82

Devumi

DECEMBER 31, 2014

One of my big social media marketing prediction for 2015 is that this is the year video takes off even more! Read on for more of my social media marketing predictions for 2015. It’ll be full of examples so that you can see what your social media marketing plan should start including. See what I did there now?

YouTube 87

YouTube Video Social Media Hashtag 87

Buffer Social

NOVEMBER 13, 2023

BFCM — Black Friday and Cyber Monday — is an exhilarating but often daunting time of year for business owners and marketers.    Now that fantastic deals are table stakes, it can feel like shouting into a crowded room to ensure your brand gets the attention it deserves. billion in the U.S.

Examples 92

Examples Campaign Discount Marketing 92

Likeable

NOVEMBER 16, 2021

Even the oldest Gen Alphas were born into a world with Instagram and iPhones, and by the time they reach adulthood, all of our favorite platforms could be a distant memory. . And they’ll interact with brands differently, too. Maybe they’ll just rely on new, yet-to-be-created social platforms.

Marketing 85

Marketing Instagram Influencer Study 85

Pam Moore

DECEMBER 14, 2017

Is your content and digital platform ready for top business performance in 2018? If yes, I have some tips for you to help you get your content marketing in tip top shape before the new year! One of the keys to success in content marketing is creating evergreen content that has a life span longer than a day or a couple weeks.

Organization 165

Organization Content ROI Marketing 165

Sprout Social

APRIL 19, 2022

There’s a universal truth behind the rise of conversational marketing: People miss talking to other people. Some 70% of people agree they expect conversational experiences from brands. To provide the best customer experience possible, invest in conversational marketing. What is conversational marketing?

Conversation 98

Conversation Strategy Social Media Marketing 98

Pam Moore

APRIL 28, 2016

In March I spent almost a week with 10k digital marketers at the Adobe Summit event. It’s a marketing and business event packed with 10k marketing technologists. These are geeks that understand not only data, coding and marketing, but the importance of inspiring, connecting, engaging and serving the customer.

Marketing 165

Marketing Eventful Template Templates 165

Hootsuite

DECEMBER 17, 2019

This year’s YouTube stats show that—spoiler alert—YouTube is still bigger than all the other social media platforms. According to Pew Research, YouTube is the most popular online platform in America. For more guidance on how this unique beast functions, take a look at our complete guide to YouTube marketing. use YouTube.

Statistics 145

Statistics YouTube Marketing HootSuite 145

Convince & Convert

JULY 27, 2017

As of 2015, about half of all Instagram captions and comments included at least one emoji. Understanding why consumers have adopted this new language so quickly can give your marketing efforts a competitive edge. What Emojis Mean for Marketers. Brands that use emojis are considered more relatable and trustworthy.

Tips 119

Tips Marketing Press Release Influencer 119

Buzz Marketing for Technology

APRIL 25, 2013

Posted in Innovation Interactive Marketing Strategy. Gartner is predicting that by 2015, 25% of organizations will have a Chief Digital Officer (CDO) and further estimated that 20% of existing chief information officers (CIOs) have already taken on some of the responsibilities of the CDO. So what does a CDO do?

Marketing 258

Marketing Conference Fashion Mobile 258

Ignite Social Media

MAY 19, 2021

Clubhouse reminds me of Meerkat and Periscope, two live-video streaming apps launched in 2015. We even streamed the launch of our influencer marketing company live on Meerkat at SXSW in 2015. Even Spotify , which has invested a fortune in its podcast platform, is entering the space. It all felt very cutting-edge.

LinkedIn 172

LinkedIn Newsletter Instagram Trends 172

Social Media Strategies Summit

FEBRUARY 27, 2020

At any given moment, there are new tools, platform updates, improved tracking, and several 2020 social media trends are emerging now that point to our industry being one of constant movement. This trend toward growth and diversity means that no one social platform or channel can be ignored. Source: PEW Surveys conducted 2012-2019.

Trends 182

Trends Social Media Instagram Platform 182

Social Media Strategies Summit

DECEMBER 1, 2023

It was the name of Tesla’s third car model , launched in 2015. Brands Ride the Barbie Bandwagon Plenty of blockbusters have been backed by huge marketing campaigns. The lesson here for brands is that if you create a weird enough product, people will probably post about it. billion views.

Social Media 241

Social Media Meme Fashion Trends 241

Rebekah Radice

JULY 27, 2015

Marketing your business on social media is tougher than ever. We discussed social media, blogging, content marketing and so much more. How did I get involved with social media marketing? How to Use Social Media to Market Your Business Like a PRO. — Ann Smarty (@seosmarty) June 30, 2015. Thrilled to be here!

Social Media 129

Social Media How To Marketing Social Networking 129

Pam Moore

MAY 5, 2016

Marketing leaders today must understand and embrace the know, like, trust and pay model for growing their business. Marketing leaders and brands that embrace and master the art of human connection will leap frog years ahead of their competition that only focuses on clicks, follows and likes. Omni-Channel Marketing in a Nutshell.

Buy 113

Buy Social Media Brands Loyalty 113

Likeable

JANUARY 23, 2019

And we saw platforms like Facebook Watch and IGTV fuel the rise in episodic video. As marketers, it’s imperative to stay up to date on the latest trends and research in order to know how to adjust strategies or where to shift budgets. US marketers are expected to spend $32.18 US marketers are expected to spend $32.18

Statistics 92

Statistics Social Media Marketing Instagram 92

Ignite Social Media

JULY 24, 2020

What was introduced in 2015 to mark Amazon’s 20th anniversary has now become one of the key shopping events of the year. While the consensus on what Black Friday itself will look like is still up in the air, other marketers are taking notice of this action as they evaluate their in-store plans for the holiday. Amazon Prime Day.

Retail 177

Retail Upcoming Buy Social Media 177

Buzz Marketing for Technology

DECEMBER 21, 2012

It’s predicted that shoppers around the world will have purchased about $119 billion worth of goods and services through their mobile phones by 2015. Either way, mobile will be instrumental in expanding brands’ reach and connecting them to new and existing audiences in a different way. Using data for real-time content targeting.

Mobile 225

Mobile Marketing Exercises Applications 225

Jon Loomer

MARCH 24, 2016

And now, the death of Instagram for brands. Declaring the “death of brands on Instagram” is quite possibly the easiest title ever written. You know that brands are worked up into a frenzy over organic reach on Facebook. Who cares if engagement is dropping due to bad brand content? The death of blogging.

Brands 113

Brands Instagram Engagement Activities 113

Oktopost

OCTOBER 23, 2019

Here at Oktopost, we’ve seen some interesting marketing updates in the digital and social spaces. The platform confirmed to Tech Crunch that it was being tested in Australia. I think this could get extremely complicated for the platform, and for those of us managing both organic and paid efforts on the platform.

Marketing 110

Marketing YouTube Overview Instagram 110

Ignite Social Media

AUGUST 15, 2017

In fact, as of 2015, 92% of the online population was using emojis. But for those who are not too familiar with emojis and how they work, allow us to catch you up on what they are and if they’re right for your brand voice. Do Emojis Match Your Social Brand Voice? It honestly depends on your brand. What are Emojis?

Brands 108

Brands Banking Apple Social Media 108

Oktopost

MAY 23, 2022

The eternal question for B2B marketers is: When is the best time to sell to buyers? In this post, we’ll explore the fundamentals, benefits, and use cases of intent-based marketing, and how you can successfully implement these strategies to enhance your customer experience. What is intent-based marketing? Quick Links.

B2B 88

B2B Marketing Paid Search Buy 88

Socialmedia.biz

JANUARY 14, 2020

Like every other industry, video gaming has had a reasonable percentage of both exceptional and disastrous marketing campaigns. In this post, we’re going to go over a few extraordinary examples of marketing tactics that were used to promote games that you’ve probably heard of and played. Anyway, let’s get started!

Examples 78

Examples Social Media Marketing Upcoming 78

Buffer Social

JULY 20, 2017

When marketers first started using social media as a marketing channel, there was less content, less noise, and people were willing to click on almost everything they saw on their news feed. There is now more content on social platforms than people can consume. Social media is often seen as a solution to every marketing problem.

Social Media 112

Social Media Engagement Brands Airlines 112

Sprout Social

AUGUST 26, 2020

When Heroes of the Dorm, a collegiate-level Heroes of the Storm tournament, made its ESPN debut in 2015, the nerd jokes and sarcastic Tweets that followed were pretty much inevitable. — Tyler Batiste (@TyBatiste) April 27, 2015. — Desus Nice (@desusnice) April 27, 2015. — Desus Nice (@desusnice) April 27, 2015.

Data 84

Data Strategy Marketing Sports 84

Ignite Social Media

FEBRUARY 9, 2017

More often than not Facebook plays a significant role in a brand’s social strategy. As such, brands rely on the community built around their pages. Back in 2014, everyone from brand marketers to local musicians started freaking out about the decreasing reach posts received following drastic changes to the News Feed algorithm.

Metrics 60

Metrics Brands Facebook Sample 60

Sprout Social

APRIL 21, 2020

Research from global fashion platform, @lyst shows responsible and conscious shopping is on the rise! Lyst used Good On You ratings to define what makes a sustainable brand. But with the movement so broad and ill-defined, it was only a matter of time before brands leveraged sustainability for all the wrong reasons.

Retail 102

Retail Trends Fashion Marketing 102

Buffer Social

JANUARY 25, 2022

Although anytime can be a good time to switch up your marketing strategy, the start of the new calendar is one that resonates with us quite a bit. With that in mind, we talked to 10 small business owners to learn about what they're changing in their marketing this year.

Small Business 91

Small Business Marketing Retail Education 91

Buffer Social

NOVEMBER 30, 2023

It was 2015, and I was in my first year of college when I learned about LinkedIn. Like any normal first-year, I rushed into the platform to create my account to enter the corporate world.    Four years passed, and my account was still sitting brand new with just my name and four or five connections. 

LinkedIn 101

LinkedIn Newsletter Industry Platform 101

Sprout Social

MAY 10, 2019

As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. 1. There are 1.9

YouTube 111

YouTube Strategy B2B Marketing 111

Webbiquity SMM

AUGUST 24, 2021

Total monthly active users increased 77% from 2015 to 2020. The 20 most popular Facebook pages (see below) are an eclectic mix of consumer brands, soccer, music, and news. Other Social Media Platforms. Facebook advertising reaches 2.18 billion people, or 36% of all adults and teenagers on earth. Instagram Facts and Stats.

Social Networking 217

Social Networking HootSuite Advertising LinkedIn 217

Visually SM

MARCH 4, 2015

Some forms of marketing are fairly black-and-white: Company A emails a coupon to Customers A to Z, who can then use it to take 10 percent off of their next purchase. Or perhaps a restaurant launches a campaign of print, TV and social media marketing to advertise a new selection of entrees. This is the world of location-based marketing.

Team 124

Team Questions Retail Marketing 124

Webbiquity SMM

JANUARY 19, 2016

Most businesses now use social media for marketing and those efforts are expected to continue to increase, yet many marketers and top executives alike find the business value difficult to quantify. 46% of B2B marketers say they’re not sure whether any social channels have generated revenue for their businesses.

Social Media 100

Social Media Marketing Survey Metrics 100

Twist Image

JUNE 2, 2017

TL;DR: they see a brand message. Do they never turn on a television, pick up a magazine, notice a brand embedded in a video game, see an email from a brand that they signed up for? Will they not sign-up to receive information from a brand that they are interested in? If it resonates, it worked.

Brands 63

Brands Paid Search Compete Influencer 63

Oktopost

APRIL 22, 2019

It’s hard to deny that it is the biggest marketing concern in 2019. Especially, for B2B and Considered Purchase marketing. digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation. So, what’s a marketer to do?! Especially, for lead generation.

Software 101

Software Marketing Analytics B2B 101