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Top 15 Social Media Marketing Blog Posts Of 2015

Firebelly

The 15 most-read posts on our social media marketing blog in 2015! 3 WAYS TO IMPROVE SOCIAL MEDIA ROI IN 2015. By effectively managing your organization’s social channels, investing in social advertising, and implementing a digital PR approach, you can expect to see a consistent increase in social media ROI in 2015.

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Retailers and the rising trend of sustainability: what marketers need to know

Sprout Social

And while the retail industry has weathered significant change lately, sustainability is one trend that just keeps rising. Red: Fast Fashion | Blue: Sustainable Fashion (2015-2020). This post Retailers and the rising trend of sustainability: what marketers need to know originally appeared on Sprout Social.

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????????? Cyber Monday: Discovering the online consumers

Audiense

Last year was a record-breaking Cyber Monday for online sales reaching an astounding $3 billion, up 12% since 2015. Regardless of the net increase in sales over the weekend of discounts it was evident retailers were successfully pushing the Christmas shopping forward offering great holidays deals several days in advance. The post

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Five questions your marketing team should be asking about location-based technology

Visually SM

Rather, location-based marketing is gray because building a strategy in 2015 requires a bit more art than science. Retail/mail order (including online retail: 40%. Meanwhile, Motorola intends to dispatch Bluetooth-powered sensors to its retailers, The Washington Post reports. Financial services and insurance: 37%.

Team 124
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The Long Tales - The Best In Business Innovation Content - Issue #3

Twist Image

It's naive to call Amazon an online retailer. The news of Cambridge Analytica came out back in 2015. Between 2015 and now, we've all leveraged this data as it is. Facebook shut down the "friend of a friend" access back in 2015, when the vulnerability was found. Amazon is not just an online retailer. Yes, I know.

Issues 51
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Five questions your marketing team should be asking about location-based technology

Visually SM

Rather, location-based marketing is gray because building a strategy in 2015 requires a bit more art than science. Retail/mail order (including online retail: 40%. Meanwhile, Motorola intends to dispatch Bluetooth-powered sensors to its retailers, The Washington Post reports. Financial services and insurance: 37%.

Team 100
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The Truth In Digital Advertising

Twist Image

If you're wondering just how healthy the state of digital advertising is, the Interactive Advertising Bureau released their 2015 Internet Advertising Revenue report today, and the numbers are impressive. As expected, mobile was a beast, growing 66%, from $13 billion in 2014 to $21 billion in 2015. business blog. marketing blog.