Waxing UnLyrical

JUNE 1, 2015

Seeing as we’re almost halfway through 2015, I figured this would be a good time for us all to do a content review. When you’re just blogging away but see no increase in your traffic? 11 Sure-Fire Ways to Get Millennials Reading Your Blog. Image: Search Engine People Blog via Flickr, CC 2.0. ” 2.

Content 100

Content Consultant Flickr Trends 100

Waxing UnLyrical

DECEMBER 21, 2015

Given that many of you are new(er) to WUL, I figured it would be fun to focus the last roundup of 2015 (WUL will go on vacation just like SBC) on WUL over the years. Is it Shortsighted Not to Host Your Own Blog? Why: I love it when my community poses questions that I can answer, and then turn into blog posts. Let’s go.

Consultant 100

Consultant Analytics Communities Skills 100

Waxing UnLyrical

APRIL 6, 2016

According to a 2015 report by Augure , marketers are increasingly achieving positive results with influencer marketing campaigns. Share their posts, leave a few comments on their blogs – really start engaging with them, before you can ask them to contribute a guest post, or tweet about your product. Guest Post by Jessica Davis.

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Influencer Engagement Social Media Marketing 100

Waxing UnLyrical

APRIL 1, 2015

ashley judd (@AshleyJudd) March 15, 2015. He also blogs. Her reaction? When I express a stout opinion during #MarchMadness I am called a whore, c—, threatened with sexual violence. This, unfortunately, is not an uncommon experience for women online. He does social media management for KimberMedia and teaches for @bgckids.

Social Media 100

Social Media Sports Flickr Social Media Management 100

Waxing UnLyrical

MARCH 30, 2015

6 Buzz Phrases Marketers Should Take Seriously in 2015. If not, don’t worry; James Timpson fills you in via this post on Jeff Bullas’ blog. , dust it off along with the rest of your spring cleaning. Here are some ideas on “buzz marketing” (I know, I know). Most viral April Fools videos of 2014.

Marketing 100

Marketing Startup Consultant Flickr 100

Waxing UnLyrical

FEBRUARY 13, 2015

Do an Internet search on “measuring PR” or the “value of PR,” and you’ll find any number of blog posts and articles that purport to tell you how to do this. Is 2015 your year of conversion yet? A version of this post originally appeared on Spin Sucks. And analytics are at the heart of this approach.

Analytics 100

Analytics Case Study Consultant Proposal 100

Waxing UnLyrical

NOVEMBER 4, 2015

I still can’t believe that when I started my blog, I was arrogant enough to think that words were enough and didn’t want to use images. And D S Simon’s 2015 Media Influencers Report found that 75% of producers, online editors and bloggers will use video on their sites. And in many ways it still is.

Committee 100

Committee Film Mobile Flickr 100

Waxing UnLyrical

AUGUST 7, 2015

Back in the day – and I’m talking not that long ago – the number of comments you got on your blog were a big deal. An “engaged” blog was one that drew a lot of attention, comments, back links, etc. Does blogging still matter? How to get off your ass and start blogging , August 2015: 5 comments.

Content 100

Content Metrics Lurker System 100

Waxing UnLyrical

JUNE 5, 2015

From Katie Paine’s Facebook Page on June 2, 2015: “The measurement world lost one of its pillars today. Don Bartholomew was an amazing man, and I am very grateful that I was privileged to work with him. His legacy is a PR industry that is infinitely better, more accountable, and more professional because of his contributions.

Hotels 100

Hotels Consultant Conference Sports 100

Waxing UnLyrical

FEBRUARY 9, 2015

That has a huge impact on PR, so if you don’t already know him, check out his blog and podcast at Customers That Stick. Kristie Aylett, APR (@KristK) February 3, 2015. What impresses me about Adam is not just his kindness and work ethic, but how committed he is to sterling customer service. Bess Winston. Answer: Boss.

Social Media 100

Social Media Consultant Flickr Communities 100

Waxing UnLyrical

JANUARY 8, 2016

Blog about your experiences (and that’s one New Year resolution I’ve heard from not just one, but several people). Nothing super-surprising there, and the list probably doesn’t vary too much from year to year. I imagine they’re not unfamiliar to you either; maybe you’ve made a few for this year?

Statistics 100

Statistics Organization Consultant Groups 100

Waxing UnLyrical

DECEMBER 19, 2014

I asked him if I could share my answer, as I thought it would make for a good blog post and, true to his word, he consented. Now, for most of us who call social media “home,” often working in and on the business mean the same thing: spending more time online, tweeting more, blogging more, Facebooking more, etc.

Curation 258

Curation Consultant Social Media Activities 258

Waxing UnLyrical

NOVEMBER 18, 2015

Video is the most popular content marketing format for 2015, ahead of case studies, blogs and infographics ( 2015 State of Digital Marketing , a report featuring insights from over 600 marketers from Web Marketing 123). Time and again, we see and hear countless online video marketing statistics like these: Consumers spend 5.5

Video 100

Video Tips Statistics Vimeo 100

Waxing UnLyrical

NOVEMBER 9, 2016

Take for example the first sentence from this PRWeek article by David Blecken, February 9, 2015 (ya, going on two years old now), where he quotes Lou Hoffman of The Hoffman Agency. Even within this blog for Waxing UnLyrical, the “Rebirth of Storytelling” was promoted as a returning concept back in May of 2011.

Committee 217

Committee Metrics Industry Organization 217

Waxing UnLyrical

OCTOBER 2, 2015

People who are doing their bit to keep India cleaner, like Moksh Juneja and his Pee Provider app … and as an aside, it was super cool to meet him in person at PRAXIS 2015 (I was a keynote speaker) after knowing him on Twitter for the better part of a decade!

Consultant 100

Consultant Travel Education Communities 100

Waxing UnLyrical

SEPTEMBER 23, 2015

According to this IAMAI-KPMG report , India has over 350 million Internet users as of June 2015; this number is expected to increase over 500 million by 2017. With a keen interest in social media, she blogs regularly at In My Humble Opinion. other passions include singing (professionally trained for over a decade!),

Press Release 100

Press Release Trends Blogger Eventful 100

Waxing UnLyrical

AUGUST 26, 2016

There’s an excellent blog post on the White House blog about this, which I highly recommend; the GIF that accompanies really drives the point home. So, much like the U.K. date is crawling forward slower than an inchworm stuck in the metric system, ours is doing the same, only backwards.

Film 100

Film Banking Conference Metrics 100

Waxing UnLyrical

AUGUST 26, 2016

There’s an excellent blog post on the White House blog about this, which I highly recommend; the GIF that accompanies really drives the point home. So, much like the U.K. date is crawling forward slower than an inchworm stuck in the metric system, ours is doing the same, only backwards.

Film 100

Film Banking Conference Price 100

Waxing UnLyrical

JULY 17, 2015

I’ll be back in the blogging saddle next week. Godwin (@storyhungry) June 25, 2015. It’s 2015 and #PRDiversity Is Still An Issue is a post from: Shonali Burke Consulting, Inc. When not blogging here, Mayra can be found communicating in status updates, thinking in hashtags and living life in 140-characters.

Issues 100

Issues Committee Report Industry 100

Waxing UnLyrical

APRIL 2, 2016

Here’s a screen grab from FTC’s blog. 13, 2015: Which was when the Paris attacks happened. Take the UK Marketing Network group on LinkedIn , for example, which I learned about through the Link Humans blog. Do you see how smart and engaging the content is? serves a purpose. is created with SEO in mind. Click To Tweet.

Strategy 100

Strategy Case Study Collaboration Communities 100