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Fuze CMO on Why Great Leadership Starts with Trust

Oktopost

Prior to his role as CMO, Eric served as the VP of Marketing at FuzeBox, which was acquired by ThinkingPhones in 2015, later assuming the Fuze brand. Radically Transparent is a podcast geared towards the modern-day B2B marketer. Eric works with other members of the executive team to lead the company’s vision and product strategy.

B2B 118
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Why B2B Marketers Need to Educate Buyers With Content

Convince & Convert

We’ve all seen the stats that reveal B2B marketers are spending more time, budget, energy, happy hours, hackathons, and puppy time on content. The Truth About How Content Converts. 68% of B2B marketers say that increasing conversion rate is their leading objective for lead nurturing, according to a December 2015 study by Ascend2.

B2B 60
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What is Good Engagement Rate?

Oktopost

Want to hear more from renowned B2B marketing leaders? Learn how to work confidently with data. How to define a social media insight and come to meetings with data that matters to the business. In 2015, Matt sold his agency business and changed SiteLogic to a training and education company. Catch all episodes here.

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The Essential Guide to Successful Intent-Based Marketing

Oktopost

The eternal question for B2B marketers is: When is the best time to sell to buyers? But the longer your B2B sales cycle is, the more chances your buyers will lose interest and look elsewhere. How to be successful with intent-based marketing. B2B buyers conduct 12 online searches before visiting a specific brand’s website.

B2B 88
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49 Noteworthy Social Networking Stats and Facts

Webbiquity SMM

marketers used the site in 2015, and that figure is expected to approach 70% by 2017) while Google+ is struggling (though it has 300 million active monthly users worldwide, less than 6 million made any public posts in 2015). In addition, 96% of all B2C and 88% of B2B companies use Facebook for marketing. Statistica ).

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How to Use Predictive Content Analytics

Convince & Convert

If you’re serious about content marketing, you probably need two things for 2015: First, you need a content marketing strategy (I created a free framework about that right here ). 70% of B2B content marketers created more content in 2014 than 2013, and that trend will not be abating. Second, you probably need more content.

Analytics 165
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9 YouTube stats to inform your marketing strategy in 2019

Sprout Social

Additionally, Google has revealed that YouTube users often search for ‘how to’ videos and other ‘search engine-like’ queries. Additionally, a 2015 Forrester Research forecast predicted that by 2025, half of all TV viewers under the age of 32 will not subscribe to a traditional pay TV service. Making the most of these YouTube stats.

YouTube 111