Convince & Convert

APRIL 13, 2015

dorieclark Tweet This Stand Out or Be Left Out Dorie Clark ‘s latest book, “ Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It ,” is coming out April 21, 2015. In 2006, she launched her marketing strategy consulting business and by 2009 wanted to write a book. See you next week!

Proposal 60

Proposal Consultant Insurance B2B 60

ProBlogger

DECEMBER 23, 2014

The European Union has recently introduced a new value added tax (VAT) that’ll come in to effect from 01 January 2015. Honestly, one of the best things about making an online income, for me, is the lack of administrative costs and unnecessary legal documentation. Unfortunately, it just got a whole lot harder. Conclusion.

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eBook Products Applications Blogger 50

Convince & Convert

NOVEMBER 9, 2015

That’s why marketers should be paying more attention to the numerous marketing charts being produced each month from every corner of the Internet. Let’s look at 10 of the more interesting marketing charts to emerge since January 2015, and what they imply for the state of marketing in 2015. email marketing.

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Marketing Paid Search Mobile B2B 60

Buffer Social

NOVEMBER 14, 2016

At Buffer, we’re always eager to dig up new research into social media marketing — things like how marketers are using social media and what they’re excited about heading into 2017. The report shows us how marketers, from businesses of all sizes are approaching social media marketing. – About the data.

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Social Media Report Survey How To 40

Convince & Convert

MAY 12, 2010

For small business, the costs of social involvement are dwafted by the potential benefit, yet the psychology of stubbornness remains. link] #SMM [link] Doktor Marketing Would You Try It With a Fox? marketing [link] Lisa Diomede Would You Try It With a Fox? marketing [link] Randy Kemp Would You Try It With a Fox?

Consultant 121

Consultant Social CRM MySpace Social Media 121

SalesChoice

OCTOBER 4, 2016

Market Growth Dynamics. The Recent Tractia 2015 study forecasts the sales of enterprise AI will be a cumulative $43.5 billion between 2015 and 2024. The use of cognitive technologies in enterprise software is only part of the overall trend toward increases use of AI in the larger enterprise market.

Software 20

Software Patterns Applications B2B 20

Webbiquity SMM

DECEMBER 16, 2014

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. How are social media marketing best practices evolving?

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Social Media Tumblr Marketing B2B 245

Writtent Blog

DECEMBER 8, 2014

Are you sick and tired of feeling like your content marketing strategy is a whole bunch of guesswork? Even the most data-driven marketers can find themselves grappling with what to integrate next. The cost of creating video or infographic content can seem overwhelming. LinkedIn Promotion for B2B. Image source. Absolutely.

Strategy 111

Strategy Content Marketing B2B 111

Kikolani

SEPTEMBER 27, 2016

In 1996, Bill Gates declared that “ content is king ,” and, twenty years later, his words apply to marketing in ways he never anticipated. The success of content marketing makes sense. People don’t like to be told what to do, so marketers have to find ways to pitch a product or service without sounding presumptive or self-interested.

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Tools Content Marketing ROI 60

Kikolani

SEPTEMBER 27, 2016

In 1996, Bill Gates declared that “ content is king ,” and, twenty years later, his words apply to marketing in ways he never anticipated. The success of content marketing makes sense. People don’t like to be told what to do, so marketers have to find ways to pitch a product or service without sounding presumptive or self-interested.

Tools 60

Tools Content Marketing ROI 60

Convince & Convert

AUGUST 11, 2015

Content Marketers continue to struggle with production and execution of high quality content. The number one challenge for content marketers cited in Content Marketing Institute’s 2015 B2B Content Marketing Benchmarks, Budgets and Trends is ‘creating engaging content’. See Your Content Marketing Future.

How To 60

How To Software B2B Cost 60

Webbiquity SMM

JANUARY 5, 2016

As noted here previously, content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing. All of those marketers are creating an enormous amount of content, which is making it difficult to stand out and rise above the noise. Image credit: HubSpot. These writers face the same challenge.

Content 60

Content B2B Marketing Hubspot 60

Webbiquity SMM

APRIL 27, 2021

Social media and influencer marketing have each significantly impacted the work of B2B marketers. But the two combined have changed B2B marketing in profound, evolving, and still not completely understood ways. Social Media Marketing Becomes a Thing. It didn’t take long for marketers to notice.

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B2B Influencer Social Media BuzzStream 318

Rebekah Radice

FEBRUARY 15, 2016

You’ve watched the surge in video marketing and probably even felt the tug to get involved. Heck, in 2015 alone, Twitter launched video autoplay, Blab rose to social stardom and Periscope grew to 1.85 Heck, in 2015 alone, Twitter launched video autoplay, Blab rose to social stardom and Periscope grew to 1.85

Trends 114

Trends Social Media Survey Mobile 114

agora pulse

NOVEMBER 10, 2016

One of the most basic and fundamental rules of marketing is undoubtedly “know your audience.” Without this vital piece of information you won’t be able to find your market, appeal to them, and close the sale (you’re basically just “walking in the woods”). Imagine that B2B is like LinkedIn and B2C is like Facebook. Image Source.

B2B 119

B2B Marketing Loyalty Comparison 119

Webbiquity SMM

AUGUST 18, 2012

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). Marketing Charts ). Marketing Charts ).

Statistics 204

Statistics Social Media B2B Marketing 204

Webbiquity SMM

AUGUST 18, 2012

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). Marketing Charts ). Marketing Charts ).

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Statistics Social Media B2B Marketing 198

Sprout Social

OCTOBER 17, 2016

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. If social media marketing hasn’t been working for you, the problem could be you’re focusing on the wrong channels. Choosing Your Social Networks.

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Social Media Marketing Hashtag LinkedIn 40

Convince & Convert

JULY 15, 2016

Welcome back to Marketing Marvels, where I’m joined by SnapApp’s SVP of Marketing, Aaron Dun. SnapApp makes building interactive content as simple as possible —no running to IT or other departments, no steep learning curve, just a marketer-friendly interface you can dive right into. Jay: Hey, everybody. Aaron: Yeah.

Content 102

Content How To B2B Questions 102

Visually SM

OCTOBER 20, 2014

This post was originally published on Feb 4, 2014, and updated on Dec 2015. It works best when coupled with a scheduling tool like Buffer or Hootsuite, because it is geared less towards publishing content and more towards offering reports for marketers. Pricing: Free 15-day trial. Pricing: $1 first 30 days – unlimited usage. $10/month

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Social Media Management Tools Social Media HootSuite 100

Convince & Convert

MARCH 24, 2016

Creating high-quality content is critical to content marketing success. You can’t build an audience in 2015 with 400-word posts. This is a great deal when so many people are not able to craft out time for content marketing. Step 1: Start With Your Target Market. ” Today, I will make things easy for you.

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Content Template Templates Statistics 60

agora pulse

FEBRUARY 22, 2020

Your budget may not be reflective of the size of the organization … It may be reflective of the organization’s view toward social media marketing. Related Post: Social Media Marketing 101. B2B industry professionals list lack of budget (59%) as their biggest obstacle. So, what if you have a tight social media budget?

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Social Media UGC Tips CPM 175

Writtent Blog

JULY 6, 2016

Content production is so great today that 60 to 70% of content marketing remains unused – an indication of the need to revolutionize the content turnover for B2B organizations. 83% of B2B marketers prioritize focusing on lead quality rather than quantity. Image Credit: Content Marketing Institute. Source ).

Strategy 83

Strategy Hubspot B2B Blogger 83