Audiense

MAY 16, 2016

But where does social media strategy and the immediate nature of the medium fit in the high-end automotive industry? Alissa Clauson: We use Twitter for organic brand messaging and campaign support. For example, it’s not really something we’d do in any of our print campaigns, so it makes sense to focus on it in places where we can.

Strategy 113

Strategy Automotive Campaign Social Media 113

Social Media Marketing

APRIL 3, 2013

Google and Facebook still lead in digital display earnings, but according to a recent report, Twitter revenues will surpass AOL in 2014 and Microsoft by 2015. One redditor even claimed he knew it was fake because, "I work in advertising and have spoken to the people who plan these campaigns."

Social Media 160

Social Media Flipboard Storify Reddit 160

Viper Chill

APRIL 30, 2015

wrote an article about his success and showed the site was on track to generate £1m in revenue in 2015. It pretty much spelled the end for Demand Media and so-called ‘content farms’ The same rules apply with Facebook and I believe we were one of the first in the automotive space to really create content native to the platform.

Meme 40

Meme Facebook Automotive Platform 40

Viper Chill

MARCH 5, 2015

Car Throttle – the London based automotive blog – show no signs of slowing down their growth: Their traffic has doubled in the last 6 months (and it was already huge). For the last few months I ran an American-only campaign for a specific niche and was able to get thousands of likes at $0.04 per like and preferably under $.10.

Advertising 40

Advertising Facebook URL Industry 40

Writtent Blog

JULY 6, 2016

Only 17% of automotive blogs were effective enough to convince their visitors to buy a specific vehicle, compared to 26% of successfully selling brand websites. 54% of marketers in 2016 have a mobile-optimized blog, which is apparently different from 2015 (50%) and 2014 (43%). The 2015 estimate has it as follows: 69.7%

Strategy 83

Strategy Hubspot B2B Blogger 83