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Five questions your marketing team should be asking about location-based technology

Visually SM

Some forms of marketing are fairly black-and-white: Company A emails a coupon to Customers A to Z, who can then use it to take 10 percent off of their next purchase. Or perhaps a restaurant launches a campaign of print, TV and social media marketing to advertise a new selection of entrees. This is the world of location-based marketing.

Team 124
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Five questions your marketing team should be asking about location-based technology

Visually SM

Some forms of marketing are fairly black-and-white: Company A emails a coupon to Customers A to Z, who can then use it to take 10 percent off of their next purchase. Or perhaps a restaurant launches a campaign of print, TV and social media marketing to advertise a new selection of entrees. This is the world of location-based marketing.

Team 100
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What’s Missing From Your Omnichannel Strategy?

Convince & Convert

Technology’s rapid rise plays a major role in why it’s important to focus on omnichannel marketing. With omnichannel marketing, every customer experience is smooth and consistent, regardless of the ways they access material. The areas explored below can help you pinpoint pieces of the omnichannel marketing puzzle you’ve overlooked.

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Paige Lewin on Crafting a Flawless Marketing and Sales Culture

Oktopost

Paige Lewin, Head of UK Strategy of Netcore Cloud on perfecting marketing and sales culture. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Watch the recording: Want to hear more from renowned B2B marketing leaders? Radically Transparent is a podcast geared towards the modern-day B2B marketer.

B2B 12
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The One Screen World Keeps Happening

Twist Image

How many screens is your brand marketing against? The rationale behind this was a lot of push-back that I had seen in-market from the marketing industry, that looked at three screens (television, computers and mobile devices). apple watch. contextual marketing. digital marketing. apple watch.

iPad 40
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Report on “EMV for a Week Challenge” in Hawaii

Idaconcpts

The clerk at The Curb indicated that, unlike the regular card reader from Square, the chip card reader isn’t free for retailers. According to Square’s website, The Curb’s chip card reader model costs $49 and can also process NFC payments, such as Apple Pay. . Damian Davila (@idaconcpts) February 14, 2016.

Report 70
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Case Study: How a Blogger Became a Startup Founder

ProBlogger

And as content marketing became more and more of a must-have, I started getting a lot of inquiries from business owners and marketers who were frustrated with how to create great content. It’s not a blog monetization strategy in the same way a book or a retail line is. I’m a content strategist and writer by trade.