Laurel Papworth

JUNE 21, 2015

Covering Facebook, Twitter, blogs, social media strategy writing for clients, step by step campaigns, measurement and analytics, and dealing with trolls and negative criticism on Facebook and other social media sites? August 3rd-5th 2015. Look no further! Earlybird ends beginning of July. So don’t be mad if you miss out.

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Course Social Media Class iPad 40

Waxing UnLyrical

JANUARY 20, 2015

did you enjoy the first long weekend of 2015? Why PR and Marketing Must Work Together to Measure Success. Why: Historically, PR and marketing have had a hard time doing this. Attract, Engage, Convert – How to Better Measure and Optimize Content Marketing Performance. 5 Measurements for PR ROI.

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Metrics ROI Consultant Flickr 100

Hootsuite

OCTOBER 25, 2021

Over 2 hours a day , in fact, which is 30% more time than in 2015. Social media is the perfect way to communicate your values and build brand equity with customers across your marketing funnel. Social media delivers a big ROI, and I cannot lie, friends. Step 1: Create a social media marketing strategy. Source: Hootsuite.

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Social Media Meme HootSuite Influencer 142

Kikolani

FEBRUARY 16, 2016

These e-books are a great opportunity for beginner and intermediate marketers to spike up their knowledge of Search Engine Optimization. The Advanced Guide To Content Marketing – by Quicksprout. . Choose the best long tail keywords to drive traffic to your website using web analytics and keyword research tools.

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eBook SEO Hubspot Marketing 60

Buffer Social

JULY 20, 2017

When marketers first started using social media as a marketing channel, there was less content, less noise, and people were willing to click on almost everything they saw on their news feed. Social media is often seen as a solution to every marketing problem. Then, we hit content shock. Low organic reach and referral traffic.

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Social Media Engagement Brands Airlines 112

Talkwalker SM

APRIL 5, 2016

Influencer marketing and user generated content (UGC) are rapidly becoming the most widely-used online marketing strategies. Budgets are growing fast, and marketers are seeing strong returns. The traditional route in the past was to employ a celebrity as an influencer or spokesperson as a strategic marketing tactic.

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Influencer UGC Content Marketing 60

Convince & Convert

MARCH 30, 2016

trillion , brands are looking to capture their attention and own the marketing of “Mom”. Many moms, however, feel pigeonholed by brands and that most marketing towards them is patronizing, according to FanFinder survey (March 2015). Now, brands can take the key findings and implement them into marketing strategies.

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Research Engagement How To Sentiment 60

The Realtime Report

NOVEMBER 26, 2019

Dan Draper, “Mad Men,” Lionsgate, 2007-2015. Source: Winterberry Group Marketing Spend – The one thing about an organization’s marketing/advertising budget is that there are plenty of places to spend it. The key is spending it where you get the optimum ROI. It’s all so clean … analytic … programmatic.

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Advertising Nielsen Buy Products 113

Sprout Social

APRIL 19, 2017

ROI has always been one of the most debated topics in the marketing department. Social media ROI is no different. Social ROI Isn’t Just Transactional. It’s not that a transactional approach to social media ROI is completely irrelevant. What’s the value of a Like? It’s very relevant.

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Social Media How To ROI Hashtag 105

Sprout Social

AUGUST 30, 2016

Integrating Instagram into your marketing and branding strategy is essential for any business trying to grow their audience. Pew Research found 35% of Instagram users visited the network multiple times a day in 2015. Track Your Most Valuable Instagram Analytics. But Instagram branding isn’t an easy task. Don’t risk it.

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Instagram Brands Collaboration Hashtag 71

Sprout Social

JULY 11, 2016

By now most businesses understand the benefits of social media and using a platform like Instagram to gain better insights into analytics. Data from eMarketer discovered less than 33% of companies with 100 or more employees used Instagram for marketing purposes in 2015. But many experts believe that number is only going to grow.

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Instagram How To ROI Organization 40

SalesChoice

FEBRUARY 8, 2017

We are working with our clients closely to explore how narrative story telling approaches can help improve the use and adoption of their investments in CRM Technologies, which continue to disappoint companies globally, despite what vendors are marketing. The ROI for us this is a no brainer. REFERENCES: David Bjoe. Source : [link] ).

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Analytics B2B Data Project 20

Sprout Social

AUGUST 2, 2016

Not only that, but hashtags tend to be great marketing resources. Hashtag analytics gives you insights into what’s resonating with customers or what’s falling flat. A photo posted by Petco (@petco) on Aug 3, 2015 at 9:02am PDT. All these things should factor into your social media ROI strategy. How to Create a Hashtag.

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Hashtag How To Nielsen Social Networking 40

Oktopost

APRIL 4, 2023

This is the heady, irresistible ROI they talk about when social media is brought into the question, and it really is out there – provided you can give the impression of casual spontaneity, rather than integrating it into the structural framework that your social media presence is built on. But how do you get yourself chosen?

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Social Media Marketing B2B Banking 118

Sprout Social

NOVEMBER 15, 2016

Departments like sales, human resources, product development and market research are launching successful campaigns. These objectives should align with your broader marketing strategy and business goals. Measuring Social Media ROI. The tricky thing about it is that social media ROI is different from traditional online marketing.

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Social Media ROI Loyalty Social Networking 40

ProBlogger

JANUARY 19, 2015

Late last year, I returned from the biggest social media marketing conference in the world, SMX Social in Las Vegas. ROI is more than conversions. Now in your web analytics, the conversion is falsely attributed to Google organic search, even though Facebook was the first point of contact and crucial to the sales cycle.

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Social Media Tips ROI Meme 20

Sprout Social

APRIL 17, 2017

Tracking social media activity is one of the biggest struggles companies have faced since the early stages of social media marketing. One study showed 39% of businesses don’t measure their social media ROI due to a lack of analytics, resources or expertise. Social media marketing is all about engagement.

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Hashtag Analytics Fashion Campaign 111

Convince & Convert

DECEMBER 29, 2015

Editor’s Note: This post is one of Convince & Convert’s Top 10 Posts of 2015. Do you use a content marketing editorial calendar but it still kind of… well… sucks? This is probably the biggest challenge we all face as content marketers—and I’m using that term holistically.

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Team Social Media Template Templates 60

Webbiquity SMM

DECEMBER 16, 2014

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. How are social media marketing best practices evolving?

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Social Media Tumblr Marketing B2B 245

Convince & Convert

FEBRUARY 17, 2017

You know social media provides essential channels for maximizing digital marketing efforts. To illustrate, by the end of 2015, Facebook was seeing about 8 billion video views per day. To illustrate, by the end of 2015, Facebook was seeing about 8 billion video views per day. Use Facebook Lead Ads.

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Video CPC Facebook Strategy 141

Convince & Convert

AUGUST 3, 2015

When I first started my own digital ad agency, all I had was a strong passion for marketing. If there was one thing I wanted to do in my life, it was digital marketing. Get you entire marketing team to read these blogs today! Specialization: PPC + Paid Marketing Strategy. ”—or rather, “Why me?”

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Adwords CPC Marketing Retail 60

Kikolani

SEPTEMBER 27, 2016

In 1996, Bill Gates declared that “ content is king ,” and, twenty years later, his words apply to marketing in ways he never anticipated. The success of content marketing makes sense. People don’t like to be told what to do, so marketers have to find ways to pitch a product or service without sounding presumptive or self-interested.

Tools 60

Tools Content Marketing ROI 60

Kikolani

SEPTEMBER 27, 2016

In 1996, Bill Gates declared that “ content is king ,” and, twenty years later, his words apply to marketing in ways he never anticipated. The success of content marketing makes sense. People don’t like to be told what to do, so marketers have to find ways to pitch a product or service without sounding presumptive or self-interested.

Tools 60

Tools Content Marketing ROI 60

Twist Image

DECEMBER 18, 2015

Analytics, data and turning that information into something actionable is nothing new. From performance-based opportunities (like search engine marketing and email marketing) to affiliate marketing and, yes, even native advertising. So, guess where the brand's lion share of advertising goes in 2015.

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CPM Brands Affiliate marketing ROI 40

Convince & Convert

DECEMBER 24, 2015

Editor’s Note: This post is one of Convince & Convert’s Top 10 Posts of 2015. If the bag manufacturer were to look at that transaction in Google Analytics, it would have shown up as a direct conversion, leaving no credit to social. How to Segment This Audience in Google Analytics. Analytics That Build Community.

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Organization Analytics Community building Analysis 60

Sprout Social

NOVEMBER 28, 2016

Over the past decade, social media has become an integral part of people’s lives and, in turn, your marketing strategy. Followers Are Your Strongest Marketing Assets. According to global market intelligence firm Mintel : 69% of people—including 82% of millennials—check online reviews before making a purchase.

Social Media 40

Social Media Social Networking Review Mobile 40

Buffer Social

JUNE 9, 2016

From golden rules like setting proper social media goals to truly understanding consumer behavior and implementing that into your marketing strategy, this post could have taken on a variety of shapes and forms. But then I realized, social media managers are in the market of verbs. But then I realized I was thinking about it all wrong.

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Social Media Management Social Media Flipboard Tweetdeck 40

Oktopost

MAY 8, 2023

For any business, the internet is an essential platform to leverage for marketing and growth – but, for the SaaS industry, it’s so much more than that. As of 2020, the number of SaaS apps used by the average business is 10x higher than it was in 2015, according to insights from BetterCloud. The answer is a lot more nuanced than that.

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Industry Social Media Brands B2B 69

Buffer Social

JULY 11, 2016

It’s easy to get tunnel vision as a marketer. If you’re in need of a marketing recharge, here are 28 amazing marketing campaigns and experiments—and the amazing people who dreamed them up. Marketing himself, after a high-profile layoff. Marketer: Sree Sreenivasan. The newsroom as marketing.

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Convince & Convert

JULY 15, 2016

Welcome back to Marketing Marvels, where I’m joined by SnapApp’s SVP of Marketing, Aaron Dun. SnapApp makes building interactive content as simple as possible —no running to IT or other departments, no steep learning curve, just a marketer-friendly interface you can dive right into. Jay: Hey, everybody. Aaron: Yeah.

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Content How To B2B Questions 102

Proactive Report

JANUARY 30, 2015

On Wednesday January 28, 2015 PRSA LA chapter met for their annual State of the State of PR review. Robert Rose, Chief Strategy Officer, Content Marketing Institute. It works when it is based on research – like monitoring online conversations and tracking success with analytics. ” I was part of the panel along with -.

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Skills Reputation Influencer Press Release 40

Proactive Report

JUNE 15, 2016

This list of the top 25 skills that can make you more marketable in 2016 and beyond was published on the Official LinkedIn blog. The data was gathered by analyzing all of the hiring and recruiting activity that occurred on LinkedIn in 2015 to find the 25 hottest skills required. One tool you should know how to use is Google Analytics.

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Skills LinkedIn Health Care Statistics 40

ProBlogger

JULY 18, 2016

One of my biggest bugbears in the world of marketing are people that do not have Twitter. After 100 million GIFs were shared in 2015, Twitter rolled out their new GIF searching tool in February 2016. Bezar (@bezar) July 9, 2015. This guest post is by Josh Sayers of Adventure Connections. You want a treat?

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Engagement Tips Twitter Geotagging 20

ProBlogger

JULY 18, 2016

One of my biggest bugbears in the world of marketing are people that do not have Twitter. After 100 million GIFs were shared in 2015, Twitter rolled out their new GIF searching tool in February 2016. Bezar (@bezar) July 9, 2015. This guest post is by Josh Sayers of Adventure Connections. You want a treat?

Engagement 20

Engagement Tips Twitter Geotagging 20

agora pulse

FEBRUARY 22, 2020

Your budget may not be reflective of the size of the organization … It may be reflective of the organization’s view toward social media marketing. Related Post: Social Media Marketing 101. 80% of marketers use visual assets in their social media marketing. So, what if you have a tight social media budget?

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Social Media UGC Tips CPM 175

Writtent Blog

JULY 6, 2016

Content production is so great today that 60 to 70% of content marketing remains unused – an indication of the need to revolutionize the content turnover for B2B organizations. 83% of B2B marketers prioritize focusing on lead quality rather than quantity. Image Credit: Content Marketing Institute. Image Credit: MarketingCharts.

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Strategy Hubspot B2B Blogger 83