Sprout Social

JANUARY 21, 2021

And finding those answers means looking at your analytics and relevant keyword terms used by your audience. This includes content themes and, of course, marketing messages. Look at your marketing analytics beyond social. Again, your analytics can clue you in (see Sendinblue’s dashboard, for reference).

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Convince & Convert

DECEMBER 23, 2014

But they are united by the importance of analytics and integration in digital marketing. Social media, SEO performance, opportunities for partnerships with other companies—everything within Rob’s marketing strategy connects and works together to move the company forward. As always, their experiences are as varied as they are rich.

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Social Media Strategy Apple Analytics 149

Webbiquity SMM

FEBRUARY 2, 2016

But digital marketers must continue to evolve practices as they strive to make their content an asset, rather than an annoyance, to prospective buyers. Social media’s share of the total marketing budget will grow from 10% in 2015 to 14% this year, while spending on offline advertising will fall 2%. Image credit: MarketingProfs.

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yMarketingMatters

OCTOBER 18, 2015

Why the explosion of video content? Remember, as companies engage through social media, content has to be relevant, not spammy, providing current and potential clients with value. We cannot escape the growth in video content! More businesses are bypassing YouTube to instead upload NATIVE video content directly to Facebook.

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Convince & Convert

FEBRUARY 1, 2016

However, the standout feature of Gen Z is that they get the majority of their content online. Banner ads, SEO, sponsored ads, influencer marketing, and content marketing—they’ve seen it. Here are four tried-and-true ways your brand can organically use content to reach the expanding cohort of post-millennials.

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The Realtime Report

MARCH 2, 2017

Webinars are an important component of any content marketer’s strategy. When it comes to webinars as a content marketing strategy, a similar approach needs to be adopted. In 2015, the ON24 Webinars Benchmark Report conveyed that the attendance in marketing webinars was only 35% to 45% of registrants for live events.

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Conversation How To Software Analytics 70

Kikolani

MARCH 6, 2015

Fetching Friday is back for week ten of 2015! Content Marketing. Four Ways to Increase Social Shares for your Website Content by Greg Miller. 7 Step Content Creation Strategy for Epic Content Marketing by Michael Georgiou. 9 Lessons Content Marketers Can Learn from Traditional Journalism by Aaron Agius.

Products 60

Products Marketing Journal Mobile 60

ProBlogger

DECEMBER 17, 2015

So far we’ve spilled the beans on everything concerning creating content , earning an income on your blog , and tips for a smashing social media strategy , and now it’s time to turn our attention to those random-but-general things that have helped thousands of you push your blogs forward this year. They never let me down.

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Tips Exercises Blogger Analytics 20

Sprout Social

OCTOBER 6, 2022

That said, understanding some of the common elements of viral videos can make your content more discoverable and engaging, increasing your chances of going viral. Whether it’s a tweet or an Instagram Reel, many different types of content can go viral. For example, in 2015 one million views was considered viral, according to Animoto.

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Video Social Media How To Trends 127

Jon Loomer

MARCH 24, 2016

The death of SEO. Who cares if engagement is dropping due to bad brand content? According to a study by Quintly , engagement rate with brand content on Instagram has dropped 37.5%, from 4.96% to 3.10% from the beginning to the end of 2015. Those brands are creating more content than they once did.

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Proactive Report

APRIL 3, 2015

The 2015 Media Trends Affecting Online Newsrooms highlighted 9 areas where companies, both large and small, are missing opportunities. The public and the media want visual content. Make the newsroom a digital content hub. Include all brand content. Search optimize all content. Resource: Google Analytics Tutorial.

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Features Press Release Smart Phone Skills 40

Small Business Mavericks

FEBRUARY 4, 2015

One of the big advantages marketers and business owners have in 2015 is the abundance of options we have in tools for improving our performance. Nick Rojas has a nice look at online tools to improve your content marketing strategies on B2C, for instance. But a tool is only going to be helpful if you know how to use it.

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Tools How To Small Business System 70

Rebekah Radice

MAY 11, 2015

Especially in the highly competitive online world where content is King and differentiation is the fine line between success and failure. One of my most recent achievements is being named a 2015 Top 10 Social Media Bloggers by Social Media Examiner. Improves rankings by boosting SEO. That’s where blogging comes in.

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How To Domain Name Hosting WordPress 132

ProBlogger

JULY 18, 2019

The post The Ultimate Guide To Creating Evergreen Content For Your Blog appeared first on ProBlogger. Back in 2007 I was asked a question: “If you could only write one type of content on your blogs forever, what would it be?”. My answer then is the same as my answer now: evergreen content. So why write evergreen content?

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ProBlogger

DECEMBER 9, 2015

Well, blog-wise it’s great to know what’s happened across 2015, give you an overview of your efforts, point you in the right direction for 2016, and give you a case of the warm and fuzzies when you see how far you’ve come in 12 short months. are you providing content for them? What is your SEO plan?

How To 20

How To Real Estate Newsletter Widget 20

Razor Social

MARCH 30, 2016

89% of marketers found listening to be effective but only 37% listened -Saleforce 2015 state of marketing report Click To Tweet. Social Analytics. Track your social media analytics in relation to what you monitor and produce reports. Check out our social media analytics compass. You may also be monitored!!

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Attensity Crimson Hexagon Social Media Sentiment 77

Sprout Social

APRIL 17, 2017

One study showed 39% of businesses don’t measure their social media ROI due to a lack of analytics, resources or expertise. By using hashtag analytics, you’ll be able to run organized campaigns, get details on your target audience and optimize your social media posts for more exposure. Hashtag Analytics Tools.

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Hashtag Analytics Fashion Campaign 110

Pixlee

JANUARY 12, 2021

More Data-Driven SEO Strategies Thanks to Artificial Intelligence . Artificial intelligence can help your SEO strategy in ways we couldn’t have imagined even a few years ago. AI’s advanced analytics abilities can help you analyze customer intent to create effective ecommerce content that will consistently rank highly.

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SEO Trends Marketing Mobile 67

ProBlogger

OCTOBER 5, 2016

Fact: Marketing > Content. Sander Biehn revealed that he spends approximately three hours each week producing new blog content. He spends four times as many hours promoting his content (including both new and old writings). A piece of epic content is worth virtually nothing when no one is reading it. Focus on the 20%.

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How To Health Care Microsoft Blogger 55

Rebekah Radice

AUGUST 27, 2016

Instant Articles were launched in May 2015 to a limited amount of publishers including The New York Times, NBC News, and BBC News, among others. Businesses can customize and brand their content, but the elements you can modify are quite limited. Great user experience and interactive content! Cons: Content living on Facebook.

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Facebook RSS API How To 60

ProBlogger

AUGUST 1, 2016

By ProBlogger SEO Expert Jim Stewart of StewArt Media. Google Webmaster Tools had outgrown its moniker and become such an invaluable tool for more than just webmasters – SEO professionals, business owners, app developers, web marketers, for example – that Google thought it apt to rename it to suit a more diverse user base.

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Google URL WordPress Metadata 20

ProBlogger

MARCH 28, 2017

It takes time, consistent publishing of great content, and unique smart ideas to make a blog take off. Depending on the niche you want to get in, ranking in search engines might be tough, and often requires strong SEO skills. I started my first blog back in 2015. But what happens if you need money for your daily expenses?

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Screencast How To BuzzStream SEO 20

The Social Media Hat

JULY 13, 2016

I wrote an earlier article about Spring Cleaning Your Social Media and one of the topics I touched on was making sure that you review all of your "evergreen" content and make sure that it's still share-worthy. While I didn't foresee sharing too much archived content to Instagram, having Pinterest-sized images is a big deal. (I

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Google Instagram Template Templates 60

Proactive Report

MARCH 31, 2015

The 2015 Media Trends and Online Newsrooms report was released this week during a webinar hosted by Sally Falkow, President of PRESSfeed and a Sr. This opens the door for companies to work with the media and provide industry news and branded content to the media. DOWNLOAD THE FULL INFOGRAPHIC OF THE FINDINGS.

Trends 40

Trends Case Study Press Release Report 40

Proactive Report

MARCH 31, 2015

The 2015 Media Trends and Online Newsrooms report was released this week during a webinar hosted by Sally Falkow, President of PRESSfeed and a Sr. This opens the door for companies to work with the media and provide industry news and branded content to the media. DOWNLOAD THE FULL INFOGRAPHIC OF THE FINDINGS.

Trends 40

Trends Press Release Report News 40

Webbiquity SMM

FEBRUARY 10, 2015

8 Content Marketing Statistics. Marketers identified content marketing and social media engagement (each at 36%) among their top three digital marketing priorities for 2014. Consumer marketing is about mobile, B2B is about content. ” ( Content Marketing Institute ). Content Marketing Institute ). MediaPost ).

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Statistics Social Media B2B Hubspot 50

Viper Chill

FEBRUARY 16, 2016

in revenue in 2015 and I’m going to share exactly how he did it. From 2006 to 2008 ViperChill was positioned as an SEO company yet really struggled to land clients. He offered SEO, social media marketing and reputation management while promising that his “team” could take care of it. How Dave Generated $1.4m

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SEO Industry Sites Case Study 40

Convince & Convert

AUGUST 3, 2015

” That was when I came across these words in a Moz blog: You offer SEO, Web Design, and PPC. Most Shared Article in 2015: 4 Google Analytics Hacks To Improve Your ROI – Frank Underwood Approved (854 Shares). Specialization: SEO + PPC. Most Shared article in 2015: 5 SEO Myths to Forget in 2015 (2,600+ Shares).

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Adwords CPC Marketing Retail 60

Buffer Social

JULY 27, 2017

We first hit one million sessions in a calendar month during March 2015 —a full 4 years after launching— and after months of floating around 1.1 Understanding what content our audience craves. It can be challenging to continually create high-quality, valuable pieces of content on a weekly basis. million visits every month.

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Publishing Metrics Instagram Research 111

Hootsuite

FEBRUARY 17, 2022

In 2013, they introduced Rich Pins, which pulled data from brands’ websites to their Pinterest content. In 2015 they added “buyable pins,” which were rebranded to Product Pins in 2018. Before you set up shop, consider your target audience and content strategy. Pinterest shopping features. Find the right niche. No-brainer, right?

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How To Metadata HootSuite Retail 111

Webbiquity SMM

JULY 28, 2015

2015 pay ranges for digital marketing positions: – Chief digital officers: $148,000 – $280,000. – Content creation / social media digital content strategist: $80,000 – $125,000. – Content producer: $58,000 – $105,000. – Content producer: $58,000 – $105,000.

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Marketing Statistics Skills Compete 100

Webbiquity SMM

DECEMBER 16, 2014

How can marketers make the best use of visual content? ” Frameworks for smart content marketing programs by i-SCOOP. ** 5 STARS. While more than 90% of companies have adopted content marketing practices, many still struggle with effectiveness. Ian Cleary reviews seven “very useful social media analytics tools.”

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Buffer Social

SEPTEMBER 6, 2023

💡 Schedule your TikTok videos and reach a new audience with Buffer Plan, create, and schedule content to get more exposure and engagement with Buffer's TikTok scheduling and analytics tools. Use TikTok’s search function You may have heard about TikTok SEO or that TikTok is the new Google.

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Trends How To Template Templates 89

Kikolani

FEBRUARY 6, 2015

Fetching Friday is back for week four of 2015! Content Marketing. Content Curation: How to Easily Find Great Content to Share by Michael Stelzner. New Data: What Types of Content Perform Best on Social Media? You Don’t Need to Be a Brand Publisher to Win at Content Marketing by Ronell Smith.

Products 60

Products Marketing Adwords SEO 60

Webbiquity SMM

MARCH 31, 2015

A well-written and consistently updates business blog is a vital core element of a successful content marketing program. How can you increase your content marketing footprint through guest blogging? First, yes, the helpful facts and statistics in this post still apply in 2015. These tips still work for 2015!

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Tips Statistics Hubspot Resources 100

Convince & Convert

FEBRUARY 4, 2016

Just consider the following statistics: As of September 2015 , there are 100 million users (and counting) on Pinterest. The study also found that although female users dominate Pinterest, the number of men ( 13 percent as of 2015 ) using it for photo sharing is also quickly increasing. Users pin over 3,400 images a minute.

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Conversation Discount Statistics Study 60

ProBlogger

JULY 28, 2016

Why Evergreen Content is the Best Investment of Time for a Blogger. “If you could only write one type of content on your blogs – what would it be?” I also think writing this type of content is why I have had success over the last 13 years. Evergreen content is content that stays fresh for your readers.

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Content Types Examples Publishing 20