yMarketingMatters

OCTOBER 18, 2015

In this second half of 2015, Facebook is poised to overtake YouTube and become the leading video viewing and online hosting platform. This was unheard of just a few years back as YouTube had massive market share of online videos, but 2015 looks to be the year that Facebook changes that. Facebook is poised to overtake YouTube…they say.

Video 133

Video Marketing Vimeo YouTube 133

Buffer Social

MARCH 27, 2018

Use your analytics. One of the best ways to find out what your audience likes (or what works for you) is to use your analytics. Your social media analytics can tell you what’s working and what’s not. Here’s how to find your top posts with the native analytics in Facebook, Instagram, and more.

Content 110

Content How To Overview Analytics 110

Convince & Convert

JANUARY 11, 2016

The biggest challenge B2B marketer will face in 2016 is the same as 2015, ’14 and ’13 before it. Buying SaaS tools is simpler than running to grab lunch at Chipotle. Before slapping down the corporate card to buy the latest fix, take the time to identify the process that will solve the root of the problem.

Education 60

Education Process Software Analysis 60

Direct Marketing Observations

MARCH 19, 2012

billion by 2015 up from $3.2 Twitter didn’t buy Posterous just to spend money and collect a toy. Enter the age of Big Data and marketers finally doing something with that data. IDC predicts that the market for Big Data technology and services will reach $16.9 billion in 2010. Focus on the Customer. need more proof?

comScore 166

comScore Microblogging Posterous Marketing 166

Talkwalker SM

APRIL 5, 2016

Here at Talkwalker, we understand the importance of a brand’s visual representation online and on social as we see the daily growth of engagement rates with our social media analytics tool. Starbucks customers across the country were asked to doodle on their cups and submit pictures as entries for a ‘White Cup’ contest in 2015.

Influencer 60

Influencer UGC Content Marketing 60

Twist Image

MARCH 23, 2018

The news of Cambridge Analytica came out back in 2015. Between 2015 and now, we've all leveraged this data as it is. Facebook shut down the "friend of a friend" access back in 2015, when the vulnerability was found. Facebook shut down the "friend of a friend" access back in 2015, when the vulnerability was found.

Issues 51

Issues Journal Retail Reddit 51

Twist Image

AUGUST 27, 2016

It's fine to question it, in a world of spam, terrible infomercials, 30 second spots that are horrific, or by the amount of paper that gets popped on to our doorsteps to buy stuff on a daily basis. The United States' GDP was estimated to be just under $18 trillion as of Q2 2015. It's fine to think that advertising doesn't work.

Advertising 40

Advertising Startup Analytics Sentiment 40

Convince & Convert

FEBRUARY 5, 2016

And by watching analytics, we can measure just how good those informed guesses are. This is done through watching trends in your analytics and split testing. According to Buffer ’s 2015 findings, the optimal return on Twitter comes at three posts a day. It’s the starting point of any new campaign. highlight to tweet).

Types 60

Types Strategy Content Trends 60

Sprout Social

JULY 11, 2016

By now most businesses understand the benefits of social media and using a platform like Instagram to gain better insights into analytics. Data from eMarketer discovered less than 33% of companies with 100 or more employees used Instagram for marketing purposes in 2015. But many experts believe that number is only going to grow.

Instagram 40

Instagram How To ROI Organization 40

Convince & Convert

MARCH 30, 2016

mom buying power estimated to be $2.1 Many moms, however, feel pigeonholed by brands and that most marketing towards them is patronizing, according to FanFinder survey (March 2015). One of those responsibilities includes purchasing goods for their families. With the annual U.S.

Research 60

Research Engagement How To Sentiment 60

Audiense

SEPTEMBER 23, 2016

Social media has always allowed a greater level of flexibility than traditional marketing, but the analytical capabilities available to marketers ensure that testing on social will deliver far more strategic certainties than in years gone by. NOW, analytics, strategy, and creative teams work together from the outset.

Data 60

Data Influencer Campaign Strategy 60

Sprout Social

APRIL 19, 2017

The direct link between social media and a new customer might not always be as direct as a Google Adwords or media buying campaign. Instead of hoping and waiting for prospects or consumers to visit your website when they’re ready to buy, your brand will already be top of mind. It’s also broken down per network.

Social Media 105

Social Media How To ROI Hashtag 105

Rebekah Radice

NOVEMBER 1, 2016

You can find out what’s working and what’s not through: Google Analytics. Google analytics when combined with Facebook provides the answers you’re looking for. UTM or tracking codes will link back to Google Analytics. Want them to read your post, visit your site, buy your product, or share the post?

Facebook 116

Facebook Marketing Atlassian Analytics 116

Twist Image

MARCH 25, 2016

This is from the Chairman of the Recording Industry Association of America , so it must be taken with a grain of salt, but it includes this astounding statistic: in 2015 vinyl sales (of 17 million units) grossed $416 million, while ad-supported streaming music (of billions of plays) generated $395 million. What about buying online?

Statistics 40

Statistics Privacy Engineering Analytics 40

Dave Fleet

FEBRUARY 16, 2016

They cater to a media-buying model that is based much more in the traditional ‘interrupt and amplify’ world than that of community and connection. 2015 was actually the year of mobile. Side point – this may be leading to an erosion of broader trust in social networks ). The (actual) year of mobile.

Mobile 105

Mobile Trends Compete Loyalty 105

Social Media Marketing

APRIL 3, 2013

Google and Facebook still lead in digital display earnings, but according to a recent report, Twitter revenues will surpass AOL in 2014 and Microsoft by 2015. How to tell if your social media efforts are paying off - InfoWorld with a deck of social media analytics solutions. and may very well point to the future of content.

Social Media 160

Social Media Flipboard Storify Reddit 160

Twist Image

APRIL 27, 2015

Meanwhile, the average time US adults spent watching video programming on televisions totaled 4 hours, 35 minutes in 2011 and will decline to 4 hours, 15 minutes in 2015. In 2015, forty percent of media spending will still be done on television. Why should a consumer buy my dishwasher detergent over my competitors? apple watch.

Apple 40

Apple Advertising Data Compete 40

SalesChoice

APRIL 3, 2017

By 2019, according to IDC, the global market for content analytics, discovery and cognitive systems software is projected to reach $9.2 Their number increased nearly 6x, from roughly 70 in 2011 to nearly 400 in 2015 and is predicted to grow to over 1000 startups in AI funded by 2017.[iii]. trillion gigabytes to 44 trillion.[i].

Startup 20

Startup Data Software Analytics 20

Twist Image

JULY 17, 2015

on stage at their event this week (it runs from July 15 - 18, 2015). It's not just the platforms, but the media publishers as well Buzzfeed , Vice , YouTube and others all have creative studios - on-site - with access to real-time analytics to help their advertisers create something more relevant to their respective audiences.

Startup 40

Startup Consultant Mobile Analytics 40

Convince & Convert

MAY 4, 2015

All of the personas we build are data-driven, so it’s not much different than a well-written analytics report in that you’re telling stories about people based on data and adding a layer of psychology to make sense of what they are doing.”. Why do they buy? Why don’t they buy? mophie (@mophie) March 24, 2015.

Conversation 60

Conversation Campaign Patterns Influencer 60

Later

OCTOBER 14, 2019

methods like “follow/unfollow”, comment pods , and even buying followers might have worked in the past. After months of watching trends and tracking our stories analytics using Later, we know that Sundays are our highest engaged day on Instagram Stories.?? ?? A post shared by nike (@nike) on May 25, 2015 at 12:15am PDT.

Instagram 44

Instagram How To Feed Feedly 44

Razor Social

MARCH 30, 2016

89% of marketers found listening to be effective but only 37% listened -Saleforce 2015 state of marketing report Click To Tweet. They could be talking about buying a relevant product or service or asking questions about it. Social Analytics. Track your social media analytics in relation to what you monitor and produce reports.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Rebekah Radice

NOVEMBER 1, 2016

You can find out what’s working and what’s not through: Google Analytics. Google analytics when combined with Facebook provides the answers you’re looking for. UTM or tracking codes will link back to Google Analytics. Want them to read your post, visit your site, buy your product, or share the post?

Facebook 60

Facebook Marketing Atlassian Analytics 60

ProBlogger

JANUARY 19, 2015

Now in your web analytics, the conversion is falsely attributed to Google organic search, even though Facebook was the first point of contact and crucial to the sales cycle. Tone down the “buy now” rhetoric! In the coming months they notice a few of your posts and engage with a couple of them. ROI isn’t important in this arena.

Social Media 20

Social Media Tips ROI Meme 20

Sprout Social

JUNE 7, 2016

Likes replaced Favorites in 2015, and use a heart instead of a star icon. Get started by visiting Twitter’s native analytics site and logging in with your Twitter username and password. Purchasing behavior : Breaks down your audience’s buying style and the types of consumer goods they favor.

Metrics 40

Metrics Twitter Comparison Report 40

Convince & Convert

DECEMBER 29, 2015

Editor’s Note: This post is one of Convince & Convert’s Top 10 Posts of 2015. The thing that sucks right now: You need social media analytics to know what content is performing really well—and you’re not getting it from your makeshift editorial calendar. Some people call social sharing analytics vanity metrics.

Team 60

Team Social Media Template Templates 60

Sprout Social

NOVEMBER 15, 2016

74% of consumers use social media to make a buying decision. Once you’ve established yourself on a social platform, use a social media analytics tool to monitor engagement with your account and audience demographics. President Barack Obama’s “Four more years” Tweet held Twitter’s top most Retweeted spot until Ellen’s 2015 Oscar selfie.

Social Media 40

Social Media ROI Loyalty Social Networking 40

ProBlogger

MARCH 28, 2017

I started my first blog back in 2015. Being able to buy the tools of the trade, being able to replace them at the drop of the hat, all of these things are super important, so you have to be in a position to where financially this makes sense. But consider this: just buying these tools, will not be sufficient.

Screencast 20

Screencast How To BuzzStream SEO 20

SalesChoice

OCTOBER 4, 2016

The Recent Tractia 2015 study forecasts the sales of enterprise AI will be a cumulative $43.5 billion between 2015 and 2024. Machine Learning methods use Random Forests, a term that refers to an analytic technique developed by Leo Breiman and Adele Cutter. Market Growth Dynamics. Generating new insights.

Software 20

Software Patterns Applications B2B 20

Buffer Social

NOVEMBER 21, 2016

billion monthly users (up 16% from Q3 2015). Marketplace : A convenient destination to discover, buy, and sell items with people in your community. Business tools : Business tools include new business profiles, analytics and the ability to create ads from posts directly within the Instagram app. Acquisitions: .

Trends 40

Trends Social Media Predicition Instagram 40

Proactive Report

MARCH 31, 2015

The 2015 Media Trends and Online Newsrooms report was released this week during a webinar hosted by Sally Falkow, President of PRESSfeed and a Sr. Using data and analytics to inform content production: The media has learned this lesson well. How the Corporate Newsrooms Scored in 2015. The Trends.

Trends 40

Trends Case Study Press Release Report 40

Proactive Report

MARCH 31, 2015

The 2015 Media Trends and Online Newsrooms report was released this week during a webinar hosted by Sally Falkow, President of PRESSfeed and a Sr. Using data and analytics to inform content production: The media has learned this lesson well. How the Corporate Newsrooms Scored in 2015. The Trends.

Trends 40

Trends Press Release Report News 40

Webbiquity SMM

FEBRUARY 10, 2015

Yet 93% of shoppers’ buying decisions are influenced by social media- because 90% trust peer recommendations. B2B purchasing decisions in general are taking longer and involving more people on the buying team. B2B purchasing decisions in general are taking longer and involving more people on the buying team. DashBurst ).

Statistics 50

Statistics Social Media B2B Hubspot 50

Oktopost

APRIL 4, 2023

A staggering 82% of Gen Z (that’s 1996-2015 for those not up-to-date on their gens) say they find brands that use real photos of their customers more trustworthy. Social media analytics and listening The more you lean into your social media presence, the more it will reward you in turn. But how do we put that into concrete terms?

Social Media 118

Social Media Marketing B2B Banking 118

Sprout Social

SEPTEMBER 7, 2021

Despite launching in 2015, Apple’s “Shot on iPhone” campaign continues to delight users by showing off the quality of photos taken with the iPhone camera. What this means for 2022: Given the buying power of fanbases, don’t be surprised if you see more brands embrace influencer and celebrity collaborations for future product launches.

Campaign 136

Campaign Social Media Collaboration Apple 136

Viper Chill

FEBRUARY 16, 2016

in revenue in 2015 and I’m going to share exactly how he did it. After all, the marketing consulting industry was worth over $201 BILLION dollars in 2015 alone (and that’s just in the US) so there is a lot of potential financial upside. Dave Cunningham, the original founder of ViperChill, generated more than $1.4m

SEO 40

SEO Industry Sites Case Study 40

Ignite Social Media

FEBRUARY 2, 2023

Ignite was founded in 2007, Carusele was founded in 2015, and that’s just been such a long time. We then founded Carusele in 2015 based on the assumption that’s proven true that basic influencer marketing could be improved and optimized. It’s the whole reason we launched Carusele in 2015.

Influencer 85

Influencer Social Media Hubspot Travel 85