Ignite Social Media

FEBRUARY 9, 2017

More often than not Facebook plays a significant role in a brand’s social strategy. As such, brands rely on the community built around their pages. Back in 2014, everyone from brand marketers to local musicians started freaking out about the decreasing reach posts received following drastic changes to the News Feed algorithm.

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Metrics Brands Facebook Sample 60

Jon Loomer

MARCH 24, 2016

And now, the death of Instagram for brands. Declaring the “death of brands on Instagram” is quite possibly the easiest title ever written. You know that brands are worked up into a frenzy over organic reach on Facebook. Who cares if engagement is dropping due to bad brand content? The death of blogging.

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Brands Instagram Engagement Activities 113

Keyhole.co

DECEMBER 11, 2020

Back in 2015, Apple shut the tool down after purchasing it for $200 million two years before. This tool provides you with quality insights about your audience on Twitter — how many of them are tweeting about your brand, the specific accounts with the highest level of tweet engagement, and the total reach. So what now?

Hashtag 98

Hashtag Metrics Analytics Sentiment 98

Keyhole.co

DECEMBER 30, 2022

Back in 2015, Apple shut the tool down after purchasing it for $200 million two years before. This tool provides you with quality insights about your audience on Twitter — how many of them are tweeting about your brand, the specific accounts with the highest level of tweet engagement, and the total reach. So what now?

Hashtag 52

Hashtag Metrics Analysis Apple 52

Buffer Social

JULY 20, 2017

And, of course, it’s great for certain aspects of marketing including brand awareness. Here’s a simplified calculation: if 10 million posts are published per day by users and brands and all social media users collectively consume only one million posts per day, each post has a 10 percent chance of being seen.

Social Media 112

Social Media Engagement Brands Airlines 112

Talkwalker SM

MARCH 17, 2016

FMCG brands increasingly view social media as a way to differentiate themselves from competitors, as Always did memorably with their #LikeAGirl campaign. court case verdict that awarded damages to the family of a woman who died of ovarian cancer having used the brand’s baby powder. 2015 – March 2016). 10 –March 10, 2016).

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Data Social Media Brands Forums 60

Sprout Social

JANUARY 21, 2021

Because what you say (and how to say it) to your customers ultimately defines your brand. Why brands should regularly refresh their marketing messaging. Whereas brands of the past may have been wary of “choosing sides” or addressing seemingly controversial issues, taking a stand has become much more common.

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Sentiment How To Marketing Analysis 134

Sprout Social

AUGUST 30, 2016

Starting your Instagram branding from scratch can seem like a tall order task. Far too often we see brands on Instagram turn their channels into graveyards. Integrating Instagram into your marketing and branding strategy is essential for any business trying to grow their audience. But Instagram branding isn’t an easy task.

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Instagram Brands Collaboration Hashtag 71

Unmetric

APRIL 11, 2016

Creating brand content at the cadence that social media demands is no easy task. It was the first social media search engine for brand content and offered a virtually unlimited supply of brand content, easily searchable and filterable. It indexed over 150 million pieces of brand content. Uncanny, right?

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Comparison Metrics Analytics Engineering 113

Rebekah Radice

MAY 9, 2015

As a business or brand, how do you strike the perfect social media balance? Marsha Collier (@MarshaCollier) May 6, 2015. By 2020, only 15% of sales interactions will be outside of social, mobile, and video #influencerchat pic.twitter.com/2RnapMtVHr — Vala Afshar (@ValaAfshar) May 6, 2015. John Westra (@John_Westra) May 6, 2015.

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Social Media How To Marketing HootSuite 131

Talkwalker SM

JUNE 2, 2016

Brands are constantly aiming to be where the conversation is happening, and consumers are holding the loudspeaker. Social media users decide when, where, and how they want to engage with brands. Beauty brands have capitalized on major influencer marketing strategies across visual platforms like Instagram, Facebook, and more.

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UGC Brands Content Instagram 60

Waxing UnLyrical

SEPTEMBER 2, 2020

The Social PR Virtuoso® Master Course – which you might remember is the flagship online training program I launched in 2015 – is now one of the first in-depth, asynchronous online trainings proudly hosted and offered by Australia’s Centre for Strategic Communication Excellence.

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Course Training Consultant Class 130

Hootsuite

OCTOBER 25, 2021

Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior. Over 2 hours a day , in fact, which is 30% more time than in 2015. 44% of all internet users regularly look up brands on social media networks.

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Social Media Meme HootSuite Influencer 142

Buzz Marketing for Technology

APRIL 25, 2013

Gartner is predicting that by 2015, 25% of organizations will have a Chief Digital Officer (CDO) and further estimated that 20% of existing chief information officers (CIOs) have already taken on some of the responsibilities of the CDO. Posted in Innovation Interactive Marketing Strategy. So what does a CDO do?

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Marketing Conference Fashion Mobile 258

yMarketingMatters

OCTOBER 2, 2017

This didn’t come as a huge surprise because, as far back as 2015, Google reported that more searches were conducted on mobile devices than on any other device category. Mobile use is disrupting the way people engage with brands. Google Analytics will show you all mobile activity on your website. You will be amazed. .

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Mobile SMS Hitwise Marketing 140

Convince & Convert

DECEMBER 23, 2014

But they are united by the importance of analytics and integration in digital marketing. Tweetable Moments Social isn’t necessarily a deal closer most of the time; a lot of it is brand recognition. She covers content and strategy, while the other half (Anna Samuels) handles analytics and paid ad spending.

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Social Media Strategy Apple Analytics 149

Webbiquity SMM

OCTOBER 6, 2015

Or would a different allocation across channels contribute more to long-term brand success? Third, and most importantly, spending on digital advertising needs to be balanced against other channels, as paid presence is just one pillar of a paid-owned-earned-shared media strategy–and not always the best for achieving long-term brand objectives.

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Advertising Price Research Software 100

Talkwalker SM

FEBRUARY 8, 2016

To help luxury brands cut through this noise – Dior was mentioned over 1.1 million times on social media in the month of January alone – we used Talkwalker’s advanced social media analytics to give these brands some tips on using social listening to measure the ROI of their influencer marketing.

ROI 84

ROI Influencer Sentiment Tips 84

Sprout Social

AUGUST 26, 2020

When Heroes of the Dorm, a collegiate-level Heroes of the Storm tournament, made its ESPN debut in 2015, the nerd jokes and sarcastic Tweets that followed were pretty much inevitable. — Tyler Batiste (@TyBatiste) April 27, 2015. — Desus Nice (@desusnice) April 27, 2015. — Desus Nice (@desusnice) April 27, 2015.

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Data Strategy Marketing Sports 86

Webbiquity SMM

FEBRUARY 2, 2016

Social media’s share of the total marketing budget will grow from 10% in 2015 to 14% this year, while spending on offline advertising will fall 2%. Branding Bricks ). Less than 30% of small businesses use Web site analytics, call tracking, or coupon codes. Web users had deployed an ad blocker as of late 2015.

Hubspot 100

Hubspot Marketing B2B Survey 100

Hootsuite

JUNE 27, 2022

Discord launched in 2015, and its initial growth was largely thanks to its widespread adoption by gamers. First, they build a community around the brand by making it easier for fans to connect. Insights allows you to view stats like server growth and member retention to channel-specific analytics and engagement metrics.

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Template Templates Eventful Hosting 98

Pixlee

NOVEMBER 17, 2016

Is it possible to completely revamp your brand through one Instagram marketing campaign? Reynolds wrap has been a staple in American kitchens since 1947, but the brand wanted to position itself as more than a tinfoil company. Reynolds Kitchens launched its #EndlessTable campaign in June 2015 and its still going strong today.

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Campaign Instagram Brands Delicious 40

Ignite Social Media

JANUARY 10, 2018

Since mothers are active on social media, determining which platforms are the most useful to them will aid in determining where brands should focus their presence. 2 Facebook has continued to grow in popularity with a 6% increase with mothers since 2015. July 16, 2015. ” EMarketer. May 18, 2017. www.emarketer.com.

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Social Media How To Survey Social Networking 113

Twist Image

NOVEMBER 22, 2017

Back in 2015, I published an article titled, Disruption, Disruption Everywhere , that listed out the many industries that were now deploying digital marketing services. Walter Thompson Corporation ) and r ebranded as Mirum in 2015 to build one of the largest digital marketing agencies in the world. Now, take a look at your brand.

Marketing 58

Marketing Apple Advertising Analytics 58

Oktopost

APRIL 22, 2019

In 2015, the average B2B nurture funnel was 12 months long with the full marketing and sales funnel taking about 512 days from lead to sale on average! The average consumer comes in contact with a brand 6 times on average before they purchase, which is 4 times higher than it was 15 years ago. Ruler Analytics.

Software 101

Software Marketing Analytics B2B 101

Talkwalker SM

JULY 28, 2016

A good hashtag can redefine your online brand identity, provide you with new ways to interact with your customers and help you promote product and services to new audience segments. The hashtag was originally created at the beginning of 2015 but is still very popular today with over 19,700 mentions over the last three months.

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Hashtag Industry Campaign Hotels 60

Oktopost

MAY 23, 2022

B2B buyers conduct 12 online searches before visiting a specific brand’s website. Companies are pumping up to 20% of their overall budget into analytics, and third-party data has been shown to increase sales productivity by over 25%. 61% of marketers say that improving their SEO is their top inbound marketing priority.

B2B 88

B2B Marketing Paid Search Buy 88

Hootsuite

AUGUST 8, 2022

But its popularity has exploded in recent years, with an increase of over 8 million users worldwide between 2015 and 2021. Whether it’s Kakao ads, Kakao shopping, or customer care, let’s look at all of the things you can do to leverage your brand on the platform. With this tool, you can build a searchable hub for your brand.

Mobile 83

Mobile FAQ HootSuite Retail 83

Webbiquity SMM

JANUARY 19, 2016

All 100 of the top global brands maintain at least one company YouTube channel, and more than half (27 of 50) of CEOs in top global companies have appeared in a company video. Among the top 100 global brands, just 31 CMOs maintain active Twitter accounts, and only six of those big-brand CMOs have more than 10,000 Twitter followers.

Social Media 100

Social Media Marketing Survey Metrics 100

Oktopost

OCTOBER 23, 2019

The platform is a big piece of marketing plans for brand awareness, community building and lead generation, with ads providing much of the fuel for the Facebook engine. Many relied on cookies, which Google is trying to change as the industry moves towards things like intent data and site analytics.

Marketing 110

Marketing YouTube Overview Instagram 110

Likeable

JANUARY 23, 2019

88 percent of US moms are on Pinterest, and 66 percent of Pinners who view content from brands say they’ve made a purchase as a result. 39 percent of consumers are unlikely to become emotionally attached to a brand unless they’re interacting and communicating with it via social media. US marketers are expected to spend $32.18

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Statistics Social Media Marketing Instagram 92

Twist Image

MARCH 23, 2018

If you believe that spending time reading and listening to great longform business content is one of the most powerful ways for you to think about how your brand can better connect with consumers, this may be for you. How much money brands have made on the public markets? How are some of the top brands connecting? Yes, I know.

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Issues Journal Retail Reddit 51

The Realtime Report

NOVEMBER 26, 2019

Dan Draper, “Mad Men,” Lionsgate, 2007-2015. The first thing the networks/studios did was take a page from OTT Streamers like Netflix and unveiled fewer pilots, emphasizing how audiences will spend billions of hours with their brands across all screens. It’s all so clean … analytic … programmatic. Simple, effective.

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Advertising Nielsen Buy Products 113

Buffer Social

MARCH 27, 2018

Use your analytics. One of the best ways to find out what your audience likes (or what works for you) is to use your analytics. Your social media analytics can tell you what’s working and what’s not. Here’s how to find your top posts with the native analytics in Facebook, Instagram, and more.

Content 110

Content How To Overview Analytics 110

Buffer Social

AUGUST 24, 2017

Do you want analytics to measure your performance? Furthermore, the ability to get in-depth analytics on how our content is performing across our feed, Stories, and Live is a major value-add. Your brand will be more discoverable on Instagram. Your brand will be more discoverable on Instagram than on Snapchat.

Instagram 111

Instagram Cost Comparison Analytics 111

Rebekah Radice

MAY 11, 2015

Whether you’re a local business owner, entrepreneur, or brand – finding new ways to generate business can be a challenge. Whether it’s speaking at a national event or traveling as a brand ambassador, blogging has opened (and continues to open) doors for me I never thought possible. Is your brand unique?

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How To Domain Name Hosting WordPress 132

Proactive Report

APRIL 3, 2015

The 2015 Media Trends Affecting Online Newsrooms highlighted 9 areas where companies, both large and small, are missing opportunities. Connect to the brand’s social media channels. Include all brand content. Make it the one-stop venue where the public and the media can find information and news about the brand.

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Features Press Release Smart Phone Skills 40