article thumbnail

Marketing Predictions for 2015

Mindjumpers

With a close eye on Amazon Local, more brands will test hyper-local content in 2015. Marketing technology specifically marketing automation and analytics performs, will play an increasingly important role in the planning, creation, and distribution of content. Similar Posts: Trends in 2015: Ready for The Next Big Thing?

Marketing 100
article thumbnail

PR Trends for 2015: 7 To Watch

Waxing UnLyrical

So when PRSA asked me to author a guest post on PR trends for 2015, initially I scratched my head a bit. PR Trends for 2015. Service providers are becoming more and more willing to provide smart yet affordable analytics solutions to businesses that don’t have several thousand dollars a month to spend on measurement dashboards.

Trends 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

#measurePR Recap (June 2015): Measuring Content

Waxing UnLyrical

Analytics, Power Search, AdWords, whole 9 yards. measurePR Recap (June 2015): Measuring Content is a post from: Shonali Burke Consulting, Inc. Twitter Facebook Google+ LinkedIn #measurePR Recap (June 2015): Measuring Content. On some best practices for measuring content: A2: #1 measure is #engagement. Steve’s slide.

Content 100
article thumbnail

How to Use Predictive Content Analytics

Convince & Convert

If you’re serious about content marketing, you probably need two things for 2015: First, you need a content marketing strategy (I created a free framework about that right here ). We’re believers in predictive content analytics. We Experimented With Predictive Content Analytics. That was a real eye-opener for me.

Analytics 164
article thumbnail

Predictions for 2015: Start Off the New Year Knowing the Future of Social

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Predictions for 2015: Start Off the New Year Knowing the Future of Social. We discussed what each person is predicting for 2015. NOTE: 70% of companies that have social analytics are still not using it!

Storify 100
article thumbnail

#measurePR Recap (November 2015): Measuring Multimedia

Waxing UnLyrical

As did James Breen : A2: I also see a trend of including internal (owned) metrics like google analytics, social media follower growth, share price #measurepr. Twitter Facebook Google+ LinkedIn #measurePR Recap (November 2015): Measuring Multimedia. Based in the Washington, D.C., She also loves ABBA, bacon, cooking, dogs, and Elvis.

CPA 100
article thumbnail

#measurePR Recap (July 2015): Internal Communications

Waxing UnLyrical

We’ll take a big picture look at the field of PR measurement with our guests Nichole Kelly of Social Media Explorer, Sally Falkow of The Proactive Report and Tinu Abayomi-Paul , who will share details about a new Google Analytics PR dashboard, and Michelle Drifka Hinson , Chair of Institute for Public Relations’s Measurement Commission.

Yammer 100