Oktopost

OCTOBER 23, 2019

Here at Oktopost, we’ve seen some interesting marketing updates in the digital and social spaces. The platform is a big piece of marketing plans for brand awareness, community building and lead generation, with ads providing much of the fuel for the Facebook engine. Waiting to see how this changes things for marketers.

Marketing 110

Marketing YouTube Overview Instagram 110

Visually SM

MARCH 4, 2015

Some forms of marketing are fairly black-and-white: Company A emails a coupon to Customers A to Z, who can then use it to take 10 percent off of their next purchase. Or perhaps a restaurant launches a campaign of print, TV and social media marketing to advertise a new selection of entrees. This is the world of location-based marketing.

Team 100

Team Questions Retail Marketing 100

Oktopost

APRIL 22, 2019

It’s hard to deny that it is the biggest marketing concern in 2019. Especially, for B2B and Considered Purchase marketing. digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation. So, what’s a marketer to do?! Especially, for lead generation.

Software 101

Software Marketing Analytics B2B 101

Talkwalker SM

FEBRUARY 8, 2016

million times on social media in the month of January alone – we used Talkwalker’s advanced social media analytics to give these brands some tips on using social listening to measure the ROI of their influencer marketing. Tip #2: Change In Sentiment: Maximize ROI By Identifying Key Marketing Efforts.

ROI 84

ROI Influencer Sentiment Tips 84

Keyhole.co

DECEMBER 11, 2020

Back in 2015, Apple shut the tool down after purchasing it for $200 million two years before. Of course, you can’t abandon your social media marketing job because Topsy is no more. This tool shows you all the numbers you need to see to make critical marketing decisions. It’s no longer news; Topsy is dead. So what now?

Hashtag 98

Hashtag Metrics Analytics Sentiment 98

Webbiquity SMM

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social. B2B messaging gets personal.

B2B 110

B2B Social Media Marketing Survey 110

Ignite Social Media

FEBRUARY 9, 2017

Back in 2014, everyone from brand marketers to local musicians started freaking out about the decreasing reach posts received following drastic changes to the News Feed algorithm. We did an initial analysis of the decreasing fan reach trend several years ago and thought it was worth revisiting. Methodology. in November and December.

Metrics 60

Metrics Brands Facebook Sample 60

Rebekah Radice

MAY 2, 2016

Are you using Facebook to market your business, but struggling to create momentum? But there are proven ways to improve your Facebook marketing results. But like any marketing venture, you need to know where you’re headed before jumping in. In fact, it’s the exact one that helped grow our Facebook Page by 193% in 2015.

Facebook 113

Facebook Marketing eBook GPS 113

Audiense

NOVEMBER 22, 2017

This is a guest post written by Nicolás Castro, Digital Marketing Manager at The Adecco Group in Spain. In 2015 we pioneered the use of Personality Insights offered by Audiense (then SocialBro) through its partnership with IBM Watson. Nicolás Castro , Digital Marketing Manager at The Adecco Group in Spain. Javier Burón.

Resources 90

Resources Data Groups Groups 90

Audiense

SEPTEMBER 2, 2016

— Kronenbourg 1664 (@Kronenbourg1664) July 2, 2015. Harriet Harrison, Ogilvy & Mather UK The results were astounding, according to Nielsen/Headstream it was the #1 UK social FMCG campaign of 2015, and purchasing increased 14.5% — Kronenbourg 1664 (@Kronenbourg1664) August 6, 2015. Will you support Eric?

Engagement 106

Engagement Nielsen Delicious Campaign 106

Hootsuite

OCTOBER 25, 2021

Over 2 hours a day , in fact, which is 30% more time than in 2015. Social media is the perfect way to communicate your values and build brand equity with customers across your marketing funnel. Multiple studies confirm that when used alongside an integrated marketing strategy, social media directly influences purchasing decisions.

Social Media 142

Social Media Meme HootSuite Influencer 142

Convince & Convert

AUGUST 4, 2015

But it’s not just me saying it, as I am thrilled to announce right here at Convince & Convert that our Social Pros Podcast won the 2015 Content Marketing Award for best podcast! Jay Today (a Content Marketing Awards finalist for best short-form video series). Listen to the show on iTunes or Stitcher ). Content Pros.

Social Media 60

Social Media Marketing Badge Hosting 60

agora pulse

JUNE 22, 2017

Can Facebook search really help you reach your social media marketing goals? Digital marketing publications including Social Media Examiner , Marketing Land and the Moz Blog wrote about its potential. Most articles about it date from 2013 to 2015. Market research. Why is this great for marketers?

Tips 127

Tips Hubspot Facebook Hashtag 127

Buffer Social

DECEMBER 19, 2019

Want to impress your co-workers with thoughtful analysis about Succession? Non-Obvious Insights follows the same theme as Below the Fold, mentioned above, but specifically for marketing content. As marketers, we’re either hiring freelancers or sometimes freelancers ourselves — whether full time or as a side hustle to our day job.

Newsletter 90

Newsletter News Journal Curation 90

Sprout Social

JANUARY 22, 2020

Many brands focus their marketing efforts on building an always-on, consistent social strategy with the goal of remaining top-of-mind with consumers year-round. The 2015 inaugural campaign netted a 7000% increase in social impressions and more than 2.7 Recreational Equipment, Inc. million in 2019.

Campaign 47

Campaign Hashtag Sentiment Overview 47

MegaBytee

FEBRUARY 10, 2023

If you are working on SEO and you have read all the digital marketing blogs of SEO experts but still somewhere you believe that there are some hidden secrets which you need to discover, then yes, this time you are right. Answer is, How Google is optimizing your data on internet and selecting best one to serve the user.

SEO 52

SEO Case Study Microsoft Adsense 52

Sprout Social

SEPTEMBER 21, 2020

When the two men first released VSCO in 2012, it was the app’s focus on creators that helped it stand out from others on the market. Campaign Analysis. We need to think more like humans and less like marketers in order to hone in on the nuances of a message or movement. Just like in photography, this takes a keen eye.

Issues 134

Issues Survey Campaign Authentication 134

Convince & Convert

DECEMBER 1, 2014

If you’re serious about content marketing, you probably need two things for 2015: First, you need a content marketing strategy (I created a free framework about that right here ). 70% of B2B content marketers created more content in 2014 than 2013, and that trend will not be abating.

Analytics 164

Analytics Content How To Software 164

Convince & Convert

JANUARY 11, 2016

The biggest challenge B2B marketer will face in 2016 is the same as 2015, ’14 and ’13 before it. Process alone is the greatest gap we see in today’s modern marketing environments. The “slow” trend needs to creep into marketing in a big way for 2016. Regression Analysis.

Education 60

Education Process Software Analysis 60

Hootsuite

DECEMBER 15, 2021

Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. Why are TikTok trends good for marketing? So read on, get inspired and adapt these trends into a solid TikTok marketing strategy ! Gentleman – Dance Hits 2015. Trending dances.

Trends 142

Trends HootSuite Fashion Video 142

Devumi

FEBRUARY 20, 2015

pic.twitter.com/sqMvXz8kb2 — Seattle Sounders FC (@SoundersFC) February 16, 2015 Monitor your Twitter account for the best engagement possible All of the ideas above are proven to increase Twitter engagement levels. You can learn more in this social media data analysis article on our blog! We have 3 copies to give away.

Activities 60

Activities Engagement Twitter How To 60

Talkwalker SM

JULY 28, 2016

The hashtag was originally created at the beginning of 2015 but is still very popular today with over 19,700 mentions over the last three months. An analysis of Cathay Pacific’s #LifeWellTravelled hahstag using Talkwalker’s social media analytics. #LifeWellTravelled: Cathay Pacific sets the travel tone.

Hashtag 60

Hashtag Industry Campaign Hotels 60

Ignite Social Media

SEPTEMBER 20, 2016

As of the 2015 Ad Blocking Report from The Pagefair Team and Adobe, it was estimated that 45 million people in the United States, and 198 million people globally were blocking ads. In 2015, Adobe predicted that the number of people using ad blocker software would cause a $21.8 Who is Using Ad Blockers? How do Ad Blockers Affect Brands?

Software 60

Software Advertising Privacy Analysis 60

Convince & Convert

MARCH 30, 2016

trillion , brands are looking to capture their attention and own the marketing of “Mom”. Many moms, however, feel pigeonholed by brands and that most marketing towards them is patronizing, according to FanFinder survey (March 2015). Now, brands can take the key findings and implement them into marketing strategies.

Research 60

Research Engagement How To Sentiment 60

Audiense

MAY 17, 2016

In August 2015, Truffle Social pitched the idea of #1234ThumbWar to their client Models Own , a British based beauty brand to celebrate nail art. As marketers we know that brands need to be embracing a lifestyle that people can buy into and they should stay away from just trying to sell a product because people see through that.

Instagram 84

Instagram Campaign Hashtag Blogger 84

Convince & Convert

FEBRUARY 1, 2016

So what does this mean for the marketing world? Gen Z is familiar with every marketing and advertising tactic there is. Banner ads, SEO, sponsored ads, influencer marketing, and content marketing—they’ve seen it. 2015 was the year of tracking and analyzing the buyer experience and mapping the customer journey.

Content 60

Content Tips Analysis Curation 60

Convince & Convert

JANUARY 7, 2015

Are your skills massively in demand in 2015? There were several others in the top 25 specifically related to digital marketing, such as digital marketing campaign specialist, etc. There were several others in the top 25 specifically related to digital marketing, such as digital marketing campaign specialist, etc.

SEO 60

SEO Findability Skills Paid Search 60

Convince & Convert

JANUARY 7, 2015

Are your skills massively in demand in 2015? There were several others in the top 25 specifically related to digital marketing, such as digital marketing campaign specialist, etc. There were several others in the top 25 specifically related to digital marketing, such as digital marketing campaign specialist, etc.

SEO 60

SEO Findability Skills Paid Search 60

Buffer Social

AUGUST 24, 2017

Here’s how we came to the decision, according to Brian Peters , our Digital Marketing Strategist: For a long time we were on posting unique content to both Snapchat and Instagram at Buffer. If you would like to learn more about our comparison of Instagram and Snapchat for businesses, we’ve unpacked our analysis below.

Instagram 111

Instagram Cost Comparison Analytics 111

Sprout Social

APRIL 15, 2024

Financial crisis Financial crises can be caused by bad internal management and external factors like market fluctuations or lackluster economies. Case in point, the Chipotle E Coli outbreak in 2015. Certain social media analytics like performance analysis and audience insights can track engagement around crisis messaging.

Press Release 91

Press Release Banking Reputation Marketing 91

Audiense

JUNE 7, 2016

— WHO South-East Asia (@WHOSEARO) June 1, 2015. — WHO (@WHO) May 14, 2015. The Saw Swee Hock School of Public Health, National University of Singapore , did some analysis on how our tweets on Zika were retweeted and that people are listening to our myth busting on Twitter. — WHO (@WHO) October 10, 2015.

Strategy 60

Strategy Twitter Social Media Tweetdeck 60

Buffer Social

NOVEMBER 23, 2019

Want to impress your co-workers with thoughtful analysis about Succession? Non-Obvious Insights Non-Obvious Insights follows the same theme as Below the Fold, mentioned above, but specifically for marketing content. This article was originally published in February 2015. The tone is fun, casual, but still very mature/insightful.

Newsletter 52

Newsletter News Resources Project 52

Razor Social

MARCH 30, 2016

89% of marketers found listening to be effective but only 37% listened -Saleforce 2015 state of marketing report Click To Tweet. Campaign Analysis. Sentiment Analysis. ” Sentiment analysis has a bad name because it’s never 100% accurate. Historical Analysis. You may also be monitored!!

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Buffer Social

JANUARY 15, 2017

Coming up with social media goals for our marketing team here at Buffer has often been a bit haphazard for me. This set me out on the research path to look into other popular goal-setting strategies and frameworks that exist and seeing how these might work for social media marketing. 7 Popular Strategies for Setting Social Media Goals.

Social Media 111

Social Media Strategy Metrics Research 111

Sprout Social

OCTOBER 4, 2016

There’s a reason why marketers feel like they’ve struck gold when Instagram efforts turn to success. Analysis of 40,000 different companies across 51 million posts found up to 70 interactions per 1,000 followers per post on Instagram. To break it down, the next highest was Facebook at six interactions per 1,000 followers per post.

Engagement 92

Engagement Instagram Hashtag Loyalty 92

Convince & Convert

MAY 13, 2016

Blythe and Koch, Christof, Visual Importance of Marketing Stimuli: Insights from Visual and Computational Neuroscience (December 29, 2015). Exposure and affect: Overview and meta-analysis of research, 1968–1987. Get more content like this , plus the very BEST marketing education, totally free. 3) Graf, L.K. and Neta, M.,

Instagram 60

Instagram Apple Research Patterns 60

Twist Image

APRIL 27, 2015

Meanwhile, the average time US adults spent watching video programming on televisions totaled 4 hours, 35 minutes in 2011 and will decline to 4 hours, 15 minutes in 2015. In 2015, forty percent of media spending will still be done on television. Yes, this year TV advertising will still be a $70+ billion market.

Apple 40

Apple Advertising Data Compete 40