I Got You vs. I Keep You - The Mobile Brand Crisis
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AUGUST 19, 2016
Back in September 2015, MarketingCharts reported on something many of us marketing professionals knew: smartphone users spend the bulk of their time with a few of their favourite apps ( Smartphone App Users Spend Half of Their Total App Time With Their Favorite One ). That churn rate is up from 58% in last year's analysis. No solution.
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