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I Got You vs. I Keep You - The Mobile Brand Crisis

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Back in September 2015, MarketingCharts reported on something many of us marketing professionals knew: smartphone users spend the bulk of their time with a few of their favourite apps ( Smartphone App Users Spend Half of Their Total App Time With Their Favorite One ). That churn rate is up from 58% in last year's analysis. No solution.

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How to Add & Manage Multiple Instagram Accounts for Your Brand

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In 2015, comScore released its annual Digital Future in Focus report stating 12 billion minutes were spent on Instagram. A 2015 American Express report conducted by Ebiquity found less than 10% of small businesses operate on Instagram. Provide Unique Content to Each Account. That’s a drastic jump from the 6.6