Pam Moore

DECEMBER 14, 2017

You create content for a campaign, marketing program or Facebook ad test run. Not only do I provide you with an easy to use content inventory worksheet but I also teach you to how to do a quick content marketing inventory analysis so you can: Identify the content you already have. It seems content often gets created in silos.

Organization 165

Organization Content ROI Marketing 165

Sprout Social

SEPTEMBER 21, 2020

Campaign Analysis. In addition to the imagery itself, the campaign also includes a strategy for amplifying these stories of joy (and the Black creative voices behind them) through brand and editorial partnerships, including Refinery 29’s Unbothered and Black Women Photographers.

Issues 136

Issues Survey Campaign Authentication 136

Hootsuite

OCTOBER 25, 2021

Over 2 hours a day , in fact, which is 30% more time than in 2015. A competitive analysis. The advanced stuff: omnichannel campaign performance, sales attributed to social media marketing, brand equity development. Outdoor retailer REI made headlines when their #OptOutside campaign launched for Black Friday 2015.

Social Media 142

Social Media Meme HootSuite Influencer 142

Audiense

NOVEMBER 22, 2017

In 2015 we pioneered the use of Personality Insights offered by Audiense (then SocialBro) through its partnership with IBM Watson. Undoubtedly, 2015 marked the beginning of our insights journey, shifting our primary social media focus to the application of insights to users and social data. Javier Burón. CEO, Audiense.

Resources 90

Resources Data Groups Groups 90

Socialmedia.biz

FEBRUARY 11, 2019

While the preliminary studies on climate change communication have been centered around traditional media, for example, news coverage of pro-environmental drives and campaigns, a recent Oxford study found that researchers are more interested in probing into the contribution of social media platforms, such as Facebook and Twitter.

Social Media 88

Social Media Sentiment Analysis Study 88

Buzz Marketing for Technology

APRIL 25, 2013

Gartner is predicting that by 2015, 25% of organizations will have a Chief Digital Officer (CDO) and further estimated that 20% of existing chief information officers (CIOs) have already taken on some of the responsibilities of the CDO. Perhaps because of the impact and influence that the CDO had in the Obama campaign last fall.

Marketing 258

Marketing Conference Fashion Mobile 258

Talkwalker SM

FEBRUARY 8, 2016

Tip #1: Tie Your Hashtag Campaigns to Revenues. Creating hashtag campaigns for new products and collections is quickly becoming an integral part of marketing strategies in every sector, including luxury. between December 28, 2015 and January 25, 2016.

ROI 84

ROI Influencer Sentiment Tips 84

Audiense

MAY 17, 2016

In August 2015, Truffle Social pitched the idea of #1234ThumbWar to their client Models Own , a British based beauty brand to celebrate nail art. We spoke to Truffle Social’s CEO Ellie Hernaman and Head of Strategy, Kat Scoble to get an idea of how they planned the campaign and tapped into the huge nail art fan base on Twitter and Instagram.

Instagram 84

Instagram Campaign Hashtag Blogger 84

agora pulse

JUNE 22, 2017

Most articles about it date from 2013 to 2015. This is really useful for building up targeted Facebook ad campaigns. Competitive analysis. If you are running a promotional campaign for a sustainable retail business you can research how competitors like Everlane market their sales. What Happened to Graph Search?

Tips 127

Tips Hubspot Facebook Hashtag 127

Visually SM

MARCH 4, 2015

Or perhaps a restaurant launches a campaign of print, TV and social media marketing to advertise a new selection of entrees. Rather, location-based marketing is gray because building a strategy in 2015 requires a bit more art than science. It will do this on a department-level basis in all stores by spring 2015.

Team 124

Team Questions Retail Marketing 124

Visually SM

MARCH 4, 2015

Or perhaps a restaurant launches a campaign of print, TV and social media marketing to advertise a new selection of entrees. Rather, location-based marketing is gray because building a strategy in 2015 requires a bit more art than science. It will do this on a department-level basis in all stores by spring 2015.

Team 100

Team Questions Retail Marketing 100

Razor Social

MARCH 30, 2016

89% of marketers found listening to be effective but only 37% listened -Saleforce 2015 state of marketing report Click To Tweet. Campaign Analysis. When you create a specific campaign, you’ll want to isolate activity based on this campaign and report on everything within the campaign.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Talkwalker SM

MARCH 17, 2016

FMCG brands increasingly view social media as a way to differentiate themselves from competitors, as Always did memorably with their #LikeAGirl campaign. However, the applications of data from social networks go far beyond campaign measurement. 2015 – March 2016). Are parents mostly concerned about the price of the product?

Data 60

Data Social Media Brands Forums 60

Oktopost

APRIL 22, 2019

In 2015, the average B2B nurture funnel was 12 months long with the full marketing and sales funnel taking about 512 days from lead to sale on average! Accuracy in both big-picture and fine-grained analysis. Some users are concerned that Google may favor their own channels when providing reports on campaign efficacy.

Software 101

Software Marketing Analytics B2B 101

Convince & Convert

JANUARY 7, 2015

Are your skills massively in demand in 2015? There were several others in the top 25 specifically related to digital marketing, such as digital marketing campaign specialist, etc. There were several others in the top 25 specifically related to digital marketing, such as digital marketing campaign specialist, etc.

SEO 60

SEO Findability Skills Paid Search 60

Convince & Convert

JANUARY 7, 2015

Are your skills massively in demand in 2015? There were several others in the top 25 specifically related to digital marketing, such as digital marketing campaign specialist, etc. There were several others in the top 25 specifically related to digital marketing, such as digital marketing campaign specialist, etc.

SEO 60

SEO Findability Skills Paid Search 60

Convince & Convert

MARCH 30, 2016

Many moms, however, feel pigeonholed by brands and that most marketing towards them is patronizing, according to FanFinder survey (March 2015). If brands could harness that data around moms, they’d be better equipped to market to them, learning what campaigns are causing negative sentiment and what potential initiatives they could take.

Research 60

Research Engagement How To Sentiment 60

Audiense

JUNE 7, 2016

— WHO South-East Asia (@WHOSEARO) June 1, 2015. — WHO (@WHO) May 14, 2015. The Saw Swee Hock School of Public Health, National University of Singapore , did some analysis on how our tweets on Zika were retweeted and that people are listening to our myth busting on Twitter. — WHO (@WHO) October 10, 2015.

Strategy 60

Strategy Twitter Social Media Tweetdeck 60

Rebekah Radice

MAY 2, 2016

In fact, it’s the exact one that helped grow our Facebook Page by 193% in 2015. Everything from marketing, analysis, research, sales, human resource and customer service are top uses. Use this figure and compare it to the results you’ve generated across each Facebook campaign. Pretty crazy, right?

Facebook 113

Facebook Marketing eBook GPS 113

Convince & Convert

MAY 13, 2016

Good examples of successful logos with high propositional density are the logos for the 2008 Obama presidential campaign and the Apple logo. Blythe and Koch, Christof, Visual Importance of Marketing Stimuli: Insights from Visual and Computational Neuroscience (December 29, 2015). Available at SSRN: [link] or [link]. (3)

Instagram 60

Instagram Apple Research Patterns 60

Buffer Social

OCTOBER 1, 2018

In our in-depth analysis of how the Facebook News Feed works in 2018 , we realized that signals are what we marketers and brands can focus on to increase our organic reach. From 2015 to 2016, Brian Peters, our then social media manager, grew our Instagram following from 4,250 to more than 21,000. Never do clickbait. His secret?

Organization 108

Organization Flipboard Social Media Company 108

Dave Fleet

FEBRUARY 16, 2016

In the agency world we were focused on optimizing how we operated on those platforms – we got into heavy analysis on things like real-time activation, word choice, tone, character counts, day-parting etc. 2015 was actually the year of mobile. The (actual) year of mobile. Mobile use dominates on the older social networks, too.

Mobile 105

Mobile Trends Compete Loyalty 105

Later

JANUARY 22, 2020

Based on months of pop-culture analysis and trend forecasting, Over’s 2020 Trends Kit is a definitive source of inspiration for all design professionals. Pastel tones have been going strong on Instagram since 2015’s millennial pink boom — but in this decade we can expect to see pastels taking on a whole new hue. .

Trends 81

Trends Instagram Library Film 81

Sprout Social

APRIL 15, 2024

These crises occur from incidents like product recalls or poorly executed campaigns that dent consumer trust. Case in point, the Chipotle E Coli outbreak in 2015. Certain social media analytics like performance analysis and audience insights can track engagement around crisis messaging. The turnaround worked.

Press Release 94

Press Release Banking Reputation Marketing 94

Buffer Social

JUNE 8, 2016

A recent analysis of 65,000 articles found that a piece’s virality comes down to two main factors: arousal and dominance. million interactions (making it the fifth most popular Facebook post of 2015 ), thanks to the strong, positive emotions it generated. Check out the 29 most common rules and which ones you should actually follow.).

Social Media 40

Social Media Policies Influencer Video 40

Hootsuite

AUGUST 30, 2022

Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. So, don’t jump on “rainbow washing” your next campaign solely for Pride month in the hopes of going viral for your efforts. That number was only 73% in 2015, a 30% jump in 7 years.

Statistics 102

Statistics Marketing HootSuite Study 102

Keyhole.co

AUGUST 4, 2023

If you’re running campaigns–paid advertising, influencer marketing, among others—you want to know how many potential customers interact with different types of content. Additionally, you can also use a PR services agency to help you improve your campaign and brand’s reach on social media. Competitor analysis.

Social Media 52

Social Media How To Analytics Metrics 52

Convince & Convert

NOVEMBER 9, 2015

Let’s look at 10 of the more interesting marketing charts to emerge since January 2015, and what they imply for the state of marketing in 2015. Marketing Spending Plans for 2015. It’s exhaustive, and it should certainly help you choose a vendor for the marketing arena you’re thinking about entering in 2015.

Marketing 60

Marketing Paid Search Mobile B2B 60

Convince & Convert

FEBRUARY 17, 2017

To illustrate, by the end of 2015, Facebook was seeing about 8 billion video views per day. Moreover, video traffic accounted for 70 percent of all consumer internet traffic in 2015, and this number is expected to rise to 82 percent by 2020. This ad format is utilized less than the CPC campaigns, but it’s a marketing goldmine.

Video 141

Video CPC Facebook Strategy 141

Ignite Social Media

FEBRUARY 2, 2023

Ignite was founded in 2007, Carusele was founded in 2015, and that’s just been such a long time. We then founded Carusele in 2015 based on the assumption that’s proven true that basic influencer marketing could be improved and optimized. It’s the whole reason we launched Carusele in 2015. The timing was awful.

Influencer 85

Influencer Social Media Hubspot Travel 85

Rebekah Radice

JUNE 12, 2015

When you don’t pair tactics with strategy — regardless the type of campaign or goal — failure is imminent. link] pic.twitter.com/WGtwyRVoiA — Paige Sandhu (@paige_sandhu) May 28, 2015. Beki Winchel (@bekiweki) June 11, 2015. Odd Duck Social (@OddDuckSocial) June 11, 2015. A1) Optimization. pinchat. —

Strategy 131

Strategy Tips Marketing Storify 131

Buffer Social

AUGUST 29, 2022

Buffer, the product, has come a long way since I joined the company in 2015. Campaigns You can group content together by adding campaign tags to content. This area also includes analysis of your hashtag performance. Start Page scheduling Keep your page up-to-date with the latest campaigns and content.

Features 84

Features Sentiment Analytics Statistics 84

Waxing UnLyrical

MAY 13, 2016

But if we don’t know why we’re creating hooks, or stunts, or campaigns to get people’s attention, what’s the point of it all? In 2015, I was approached by a healthcare-related organization to devise a measurement program for their PR efforts. We did a media analysis. We set up and embarked on a massive social media analysis.

Analysis 100

Analysis Training Banking Organization 100

Hootsuite

SEPTEMBER 23, 2020

This FTC video shares some common compliance issues for influencer campaigns: Recently, the FTC required wellness brand Teami to pay a $1 million penalty. — Financial Conduct Authority (@TheFCA) March 13, 2015. These tools enable basic analysis of social media traffic … and do not collect personally identifiable information.”.

Social Media 145

Social Media Policies Privacy HootSuite 145

Webbiquity SMM

JULY 28, 2015

” The ability to analyze the vast amounts of data generated by digital marketing activities, and translate that analysis into digital marketing strategies and tactics, will be key skills for marketers in the next decade. 2015 pay ranges for digital marketing positions: – Chief digital officers: $148,000 – $280,000.

Marketing 100

Marketing Statistics Skills Compete 100

Keyhole.co

APRIL 20, 2023

It is a strategy that advertises products or businesses through marketing campaigns merged with conversations about trends, recent events, and news from all over the globe. There are more measuring tools and analysis metrics that you can go with, but you can always personalize how you measure your newsjack. Start your free trial now.

Aggregator 52

Aggregator News Trends Reputation 52

Sprout Social

JULY 27, 2021

Since its first (non-celebrity) iteration in 2015, it has snowballed in popularity to become the behemoth it is today. Her agency has led major campaigns for a wide variety of programmes, including: BBC One’s Poldark, ITV’s Endeavour, BBC One’s Line of Duty, BBC Two’s Hospital and Sky’s Portrait Artist of the Year. Still not convinced?

Trends 122

Trends Strategy Tips Meme 122