Fluency of Culture, Not Language, Is Key to Winning Big in Global Online Markets
Webbiquity SMM
SEPTEMBER 1, 2016
A major home-goods retailer recently required some help authentically connecting with consumers in the Middle East and North Africa (MENA). According to metrics gleaned from the MENA-region Arabic sites during Ramadan in 2015, high numbers of sessions occurred at midnight, when many Ramadan celebrants were having sohor (late dinner).
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