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Online Reputation Management Guide for 2015

Proactive Report

Back in the 1980s Jan Carlzon of Scandinavian Airlines coined the phrase “A Moment of Truth” referring to any interaction a member of the public has with your brand. Always thank your customers for their feedback and use it to build a better business in 2015. To a large degree it’s a measure of trust.

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Fluency of Culture, Not Language, Is Key to Winning Big in Global Online Markets

Webbiquity SMM

The smartest companies are always looking to reach untapped markets. By communicating with online customers in their languages of choice—on their devices of choice—businesses can sell to more markets than ever before. Marketers can face challenges during such expansions, however. They also need cultural fluency.

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11 Smart Ways to Use Twitter Advanced Search

Hootsuite

Bonus: Download the free 30-day plan to grow your Twitter following fast, a daily workbook that will help you establish a Twitter marketing routine and track your growth, so you can show your boss real results after one month. This could help you market your business, but it’s even helpful earlier in the product development phase.

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What Would You Do for a Free Flight Upgrade?

Convince & Convert

Inspired by customers’ frequent attempts at getting a free upgrade, the airline has launched the #BestRequest campaign in which customers who have a flight booked are eligible to get moved up to Premium Economy or First Class. Virgin Atlantic (@VirginAtlantic) August 11, 2015. Sarah McIntosh (@Toshska) August 12, 2015.

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Facebook Mistakes Small Businesses Make (and How to Fix Them)

Rebekah Radice

Posted by Marie Forleo on Wednesday, April 22, 2015. Too often, the cover photo is mistaken as a spammy marketing tool. Look at your past marketing collateral and determine what you can share that transfers your mission, values and vision to your Facebook fans. Take Southwest Airlines for example.

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What Would You Do With More Than 800M+ People?

Audiense

How does this change your marketing and advertising game? Are you an airline brand looking to target holiday goers for the upcoming summer holidays? The Total Audience Platform is suited for you to target not only Twitter users, but also those who engage with gaming apps like Turkish Airlines Open Golf app, or Airline Manager.

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What Would You Do With 1.3 Billion People?

Audiense

How does this change your marketing and advertising game? Are you an airline brand looking to target holiday goers for the upcoming summer holidays? The Total Audience Platform is suited for you to target not only Twitter users, but also those who engage with gaming apps like Turkish Airlines Open Golf app, or Airline Manager.