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Top 10 SEO Ebooks for Beginner and Intermediate Online Marketers

Kikolani

Measure your success by monitoring your traffic, ROI, and inbound links, and getting started building the ultimate campaign for your website! SEO Myths 2015 – by Rebecca Churt. . Use this handy guide to ensure you get the best results for your business with AdWords advertising campaigns.

eBook 60
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The Top 10 Marketing Attribution Software Solutions

Oktopost

In 2015, the average B2B nurture funnel was 12 months long with the full marketing and sales funnel taking about 512 days from lead to sale on average! Once that customer finalizes a purchase, it accurately attributes proportional credit back to the channels, campaigns, and keywords that influenced the conversion. Statcounter.

Software 101
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752,626 Facebook Ads Analyzed, an eCommerce Growth Case Study, New Social Media Tools, and More!

Buffer Social

However, we stumbled across a case study from Viper where they featured an eCommerce business that was able to generate more than 41,000 email signups and 10,000 social media followers in one campaign. But when done right (and ethically), virality can really sky rocket a specific campaign across the board. Which is just great stuff.

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How to Measure the Value of Social Media

Sprout Social

The direct link between social media and a new customer might not always be as direct as a Google Adwords or media buying campaign. This is also helpful on a campaign level. So not only does social make it easier to create multi-channel campaigns, but it also helps gauge the success of campaigns that involve various channels.

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10 PPC Blogs Every Marketer Should Read

Convince & Convert

Most Shared Article in 2015: 4 Google Analytics Hacks To Improve Your ROI – Frank Underwood Approved (854 Shares). You will find tremendous improvement in your campaigns. Most Shared Article in 2015: Goodbye, Google+: Social Network Broken Into Streams and Photos Products (5,000+ Shares). “I Twitter Followers: 23,400+.

Adwords 60
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Are You Absolutely Sure Your Social Media Marketing Budget Is Ready for This Year?

agora pulse

spent on AdWords but influencer marketing delivers an average earned media value (EMV) of $5.20 This will increase the value of your campaign and get as much ROI as possible from each piece of content. Identify the most successful content from an influencer campaign and use it to create highly-targeted ads. per $1 spent.

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Fetching Friday – 33 Top Posts on Marketing and Productivity

Kikolani

Fetching Friday is back for week twelve of 2015! 10 User Generated Content Campaigns That Actually Worked by Eric Siu. What’s The State Of Link Building For SEO In 2015 & Beyond? AdWords Search Query Data Now Available Sooner by Ginny Marvin. Without further ado, here are the top posts this week! Content Marketing.