Hootsuite

NOVEMBER 25, 2015

If you’re looking at the most common topics discussed by social media managers today, it’s probably a toss-up between two things: social media advertising and emojis. It feels like every month a social network unveils a new social media advertising tool. Social media advertising usage statistics. That’s no small number.

Advertising 112

Advertising Social Media List Statistics 112

Twist Image

DECEMBER 21, 2014

As the year comes to a close, many marketers are left wondering, what is on the horizon for 2015? Are there macro trends that our brands need to be ready for? If anything, we believe that 2015 will see much more disruption and challenges for the marketing industry. Tags: advertising podcast. We are an industry in flux.

Marketing 85

Marketing Influencer Trends Industry 85

Devumi

DECEMBER 31, 2014

One of my big social media marketing prediction for 2015 is that this is the year video takes off even more! Read on for more of my social media marketing predictions for 2015. Many brands ahd great years in 2014 with video, and you can capitalize. See what I did there now? Now you’re a social media marketer.

YouTube 87

YouTube Video Social Media Hashtag 87

Webbiquity SMM

AUGUST 24, 2021

Facebook advertising reaches 2.18 Total monthly active users increased 77% from 2015 to 2020. More than half (55.2%) of Facebook’s total advertising audience is between the ages of 18 and 34. More than half (55.2%) of Facebook’s total advertising audience is between the ages of 18 and 34.

Social Networking 217

Social Networking HootSuite Advertising LinkedIn 217

Jon Loomer

MARCH 24, 2016

And now, the death of Instagram for brands. Declaring the “death of brands on Instagram” is quite possibly the easiest title ever written. You know that brands are worked up into a frenzy over organic reach on Facebook. Who cares if engagement is dropping due to bad brand content? The death of blogging.

Brands 113

Brands Instagram Engagement Activities 113

Twist Image

APRIL 24, 2016

There has been a long-standing statement that, "people hate advertising." In actuality, "people hate bad advertising." Digital advertising brings with it many sets of bigger and scarier issues: tracking, fraud, viewability, ad blocking, programmatic, retargeting, and more. The true state of digital advertising.

Advertising 40

Advertising Automotive Retail Mobile 40

Mindjumpers

MAY 26, 2016

It’s no wonder that advertisers want a bite of it. On a similar note, influencers also play a large part of the Snapchat community nowadays , especially for brands. Creating cool snaps on a regular basis requires a lot of resources for brands and the high expectation for authenticity can be hard to meet. Advertising Features.

Authentication 0

Authentication SMS Influencer Advertising 0

Twist Image

JULY 15, 2016

Where is the world of advertising at today? It's easy to say that advertising is dead ( it's not ). Here is something that most people (even the smart business folks that you know) don't realize: advertising spend (paid media) will climb in 2016 by 5.7% How is the advertising industry adjusting to our ever-changing world?

Advertising 40

Advertising Industry Brands Company 40

The Social Media Incubator

FEBRUARY 2, 2015

Some brands take the opportunity of the Super Bowl to beef up a campaign or introduce a new one. But one brand in particular knocked it out of the park during Super Bowl XLIX: McDonald’s. If you want to watch any ads again, click here for a full list of the 2015 Super Bowl commercials.

Advertising 100

Advertising Sentiment Campaign Influencer 100

Convince & Convert

FEBRUARY 26, 2015

From powerful messages to clever interruptions and even praise from Oprah herself, here are five brands who rocked the social media red carpet during the Oscars. A photo of the actor or actress in their 2015 Oscars outfit was paired with one from the past. Meryl at the #Oscars in 1979 & 2015. No effects.

Social Media 60

Social Media Brands Case Study Film 60

Oktopost

NOVEMBER 10, 2021

Eric is the Chief Marketing Officer at Fuze , responsible for setting the company’s global marketing strategy and overseeing demand generation, brand, and product & customer marketing. Prior to his role as CMO, Eric served as the VP of Marketing at FuzeBox, which was acquired by ThinkingPhones in 2015, later assuming the Fuze brand.

B2B 118

B2B Apple Avatar Hosting 118

Twist Image

AUGUST 27, 2016

"Advertising is dying. Advertising is dead. Advertising doesn't work.". It's fine to think that advertising doesn't work. It is true that not every piece of advertising is a piece of art (in fact, the opposite). It is true that not every piece of advertising is a piece of art (in fact, the opposite).

Advertising 40

Advertising Startup Analytics Sentiment 40

Twist Image

JULY 5, 2016

Today, one of my favorite online publications, Digiday , published the article, Does advertising even work any more? Advertisers may not like that consumers don't "engage" with their ads. For all of the problems that advertising - as an industry - faces, make no mistake about it. Advertising spend has increased over time.

Advertising 56

Advertising Course Industry Mobile 56

Twist Image

JUNE 2, 2017

TL;DR: they see a brand message. Do they never turn on a television, pick up a magazine, notice a brand embedded in a video game, see an email from a brand that they signed up for? Will they not sign-up to receive information from a brand that they are interested in? If it resonates, it worked.

Brands 63

Brands Paid Search Compete Influencer 63

Convince & Convert

AUGUST 21, 2015

With a new API and fully operational ad business, marketers have excitedly been testing different types of advertising opportunities on Instagram. As a channel perfect fit for highly visual brands in the food, beverage, retail , and travel spaces, how can other industries maximize advertising opportunities on Instagram?

Instagram 60

Instagram Brands How To Campaign 60

Social Media Strategies Summit

FEBRUARY 27, 2020

Despite this compelling number, brands have been a bit slow to embrace video as a medium. In 2020, consider making Instagram Stories a greater part of your strategy, or test out TikTok to see if it’s a fit for your product or brand. #2 Video has been a trend for years now, and there is no denying its importance. A whopping 47% of U.S.

Trends 182

Trends Social Media Instagram Platform 182

Twist Image

APRIL 22, 2018

If you're going to write and publish a book called, Brands and Bulls**t - Excel at the Former, Avoid the Latter. A Branding Primer for Millennial Marketers in a Digital Age , it's bound to get my attention. He became a brand expert and helped to launch brands like Yahoo! And now, he's back to call BS on brands.

Yahoo 45

Yahoo Brands Advertising Publishing 45

Social Media Strategies Summit

NOVEMBER 7, 2018

There is a lot of chatter about emerging social media sites, and where brands should make investments in 2019. And the decision for a brand to invest in a new social media platform is a big one. Launching a social media profile almost always results in the need for more human resources, content creation, and advertising budget.

Platform 272

Platform Social Media Influencer Trends 272

Oktopost

SEPTEMBER 9, 2021

Sarah joined Veyo in 2015 where she launched the Veyo brand and helped introduce the first-ever fleet of Medicaid-credentialed rideshare drivers to the healthcare industry. And even explains why she’s not focusing on advertising this year, and what she’s doing instead! Stay in the Loop.

Automotive 112

Automotive B2B Marketing Apple 112

Mindjumpers

MAY 26, 2016

It’s no wonder that advertisers want a bite of it. On a similar note, influencers also play a large part of the Snapchat community nowadays , especially for brands. Creating cool snaps on a regular basis requires a lot of resources for brands and the high expectation for authenticity can be hard to meet. Advertising Features.

Authentication 100

Authentication SMS Influencer Advertising 100

Twist Image

APRIL 22, 2018

If you're going to write and publish a book called, Brands and Bulls**t - Excel at the Former, Avoid the Latter. A Branding Primer for Millennial Marketers in a Digital Age , it's bound to get my attention. He became a brand expert and helped to launch brands like Yahoo! And now, he's back to call BS on brands.

Yahoo 40

Yahoo Brands Advertising Publishing 40

Ignite Social Media

MARCH 25, 2021

I’m Jim Tobin, the founder of social media agency Ignite Social Media (2007) and influencer marketing agency Carusele (2015). Facebook had just started allowing photos to be uploaded and didn’t have any brand pages. Paid advertising on social media was still 4 years away. This article originally appeared on Starter Story.

Social Media 172

Social Media Advertising Team Hubspot 172

Twist Image

MAY 29, 2015

There were two pieces of data from the Internet Trends 2015 presentation that need to be highlighted: 1. We saw this massive shift of consumers, time spent on the Web and the advertising dollars were not shifting at all. History repeats itself and, sadly, brands are failing to learn from their mistakes. advertising.

Advertising 40

Advertising Mobile Data Trends 40

Webbiquity SMM

FEBRUARY 2, 2016

Digital marketing budgets continue to rise, often at the expense of offline advertising spend. As a consequence, digital marketing budgets are predicted to increase by double-digit percentages this year, with the Internet becoming the largest medium for advertising in 2016—ahead of TV. Native advertising may be the answer.

Hubspot 100

Hubspot Marketing B2B Survey 100

Buffer Social

NOVEMBER 13, 2023

  Now that fantastic deals are table stakes, it can feel like shouting into a crowded room to ensure your brand gets the attention it deserves. Partner with media brands Take it from a former lifestyle journalist — Black Friday was also wild in media. Patagonia is another brand at the forefront of this movement.

Examples 92

Examples Campaign Discount Marketing 92

Pam Moore

DECEMBER 14, 2017

We work with brands of all sizes from startups to enterprise Fortune 10 brands and I can tell you they all have a common denominator when it comes to content… they usually don't know what they have. Tips to get your 2015 content marketing budget approved. It seems content often gets created in silos. Need more help? SoundCloud.

Organization 165

Organization Content ROI Marketing 165

Webbiquity SMM

OCTOBER 6, 2015

digital advertising revenues rose 16% last year, and the trend indicates another double-digit percentage rise this year as well. Marketers last year spent $19 billion on search advertising, $7 billion on social media ads, and almost $4 billion on display (primarily banner ads). According to recent research , U.S.

Advertising 100

Advertising Price Research Software 100

Hootsuite

DECEMBER 17, 2019

YouTube advertising statistics. Competition is fierce out there for brands and creators. Brands who have pinpointed their audience’s needs will have a much easier time promoting their YouTube channel. Potential customers who are connecting with your brand on YouTube don’t necessarily just want to be advertised at.

Statistics 145

Statistics YouTube Marketing HootSuite 145

Likeable

JANUARY 23, 2019

billion on social advertising this year, with $9.82 billion being spent on social video advertising. 88 percent of US moms are on Pinterest, and 66 percent of Pinners who view content from brands say they’ve made a purchase as a result. 66 percent of brands have adopted social commerce features in the last year.

Statistics 92

Statistics Social Media Marketing Instagram 92

Sprout Social

AUGUST 30, 2016

Starting your Instagram branding from scratch can seem like a tall order task. Far too often we see brands on Instagram turn their channels into graveyards. Integrating Instagram into your marketing and branding strategy is essential for any business trying to grow their audience. But Instagram branding isn’t an easy task.

Instagram 71

Instagram Brands Collaboration Hashtag 71

Social Media Strategies Summit

JANUARY 2, 2020

Social now dominates the way people communicate, shop and interact with brands. The deli brand Dietz & Watson launched Dietz Nuts – “the first-ever meat nut” surrounding the 2019 Super Bowl. The hard seltzer brand White Claw was launched in 2016, but it wasn’t until 2019 that the beverage really entered into the mainstream.

Campaign 166

Campaign Meme Instagram Social Media 166

Ignite Social Media

MAY 2, 2017

We spun Carusele out of Ignite Social Media in 2015 after developing a unique approach to content that makes influencer marketing much more effective. In fact, the variety of Shorty Awards won suggested the novelty of the Carusele approach: Best Use of Native Advertising. Best Mid-Range Media Buying Strategy; and.

Company 108

Company Tumblr Influencer Campaign 108

The Realtime Report

NOVEMBER 26, 2019

Dan Draper, “Mad Men,” Lionsgate, 2007-2015. The first thing the networks/studios did was take a page from OTT Streamers like Netflix and unveiled fewer pilots, emphasizing how audiences will spend billions of hours with their brands across all screens. Increasingly, the shift is to digital media advertising. What’s not to like?

Advertising 113

Advertising Nielsen Buy Products 113

Buzz Marketing for Technology

APRIL 25, 2013

Gartner is predicting that by 2015, 25% of organizations will have a Chief Digital Officer (CDO) and further estimated that 20% of existing chief information officers (CIOs) have already taken on some of the responsibilities of the CDO. Nor is it a conference about advertising or marketing technologies. So what does a CDO do?

Marketing 258

Marketing Conference Fashion Mobile 258

Jon Loomer

OCTOBER 26, 2017

If you’re a brand or marketer, you’ve undoubtedly heard about the Facebook Explore Feed. Some believe it signifies the end of organic brand content on Facebook. ” Some have reported having all brand content — other than ads — removed from their main feed. Brands are screwed!”

Feed 167

Feed Feedly Facebook News 167

Ignite Social Media

OCTOBER 19, 2016

This is very exciting for a brand because it creates easy to manage, authentic Pages which allow users to find the brand’s various locations on Facebook. Once the request is approved, Facebook will create individual Pages for each location and link them to the main brand Page within 48 hours. Perhaps you have some questions?

Brands 60

Brands Facebook Aggregator Metrics 60

Socialmedia.biz

SEPTEMBER 19, 2016

Target audience: Businesses, brands, digital marketers, advertising agencies, PR pros, SEO specialists, entrepreneurs, educators, journalists, Web publishers. The event, called “Growth Hack Your Sales & Personal Branding!” 10 rules of personal branding. Use influencers but don’t rely on them.

Startup 60

Startup Brands Conference Eventful 60