Likeable

JANUARY 23, 2019

As marketers, it’s imperative to stay up to date on the latest trends and research in order to know how to adjust strategies or where to shift budgets. US marketers are expected to spend $32.18 billion on social advertising this year, with $9.82 billion being spent on social video advertising.

Statistics 92

Statistics Social Media Marketing Instagram 92

Webbiquity SMM

JANUARY 19, 2016

Most businesses now use social media for marketing and those efforts are expected to continue to increase, yet many marketers and top executives alike find the business value difficult to quantify. 46% of B2B marketers say they’re not sure whether any social channels have generated revenue for their businesses.

Social Media 100

Social Media Marketing Survey Metrics 100

Talkwalker SM

FEBRUARY 8, 2016

million times on social media in the month of January alone – we used Talkwalker’s advanced social media analytics to give these brands some tips on using social listening to measure the ROI of their influencer marketing. Tip #2: Change In Sentiment: Maximize ROI By Identifying Key Marketing Efforts.

ROI 84

ROI Influencer Sentiment Tips 84

Twist Image

NOVEMBER 22, 2017

This line of thinking was to my professional advantage and opportunity, as I was bringing to market (along with my fellow business partners) a new way to think about a modern marketing agency in an digital world. With that many other businesses began offering these digital marketing services to better grow their own businesses.

Marketing 58

Marketing Apple Advertising Analytics 58

Webbiquity SMM

OCTOBER 6, 2015

digital advertising revenues rose 16% last year, and the trend indicates another double-digit percentage rise this year as well. As the economy improves and marketing budgets increase, the dollars are flowing disproportionately to online ads. But are these increases the best way for CMOs to spend (still hard-earned) marketing dollars?

Advertising 100

Advertising Price Research Software 100

The Realtime Report

NOVEMBER 26, 2019

Dan Draper, “Mad Men,” Lionsgate, 2007-2015. Source: Winterberry Group Marketing Spend – The one thing about an organization’s marketing/advertising budget is that there are plenty of places to spend it. Increasingly, the shift is to digital media advertising. It’s all so clean … analytic … programmatic.

Advertising 113

Advertising Nielsen Buy Products 113

Sprout Social

FEBRUARY 16, 2022

Read on to learn more about the algorithm and how to up your YouTube marketing strategy. 2015-2016: Satisfaction & personalization. Ads were running alongside videos that promoted offensive or violent content, leading many major companies to pull their advertising. Home algorithm tips for marketers. Suggested Videos.

YouTube 121

YouTube Notification Video Trends 121

Twist Image

MARCH 29, 2016

Does the term "digital marketing" make any sense, at this point? The rational thought is: "what advertising isn't digital?" The "digital" part may be more useless and nebulous than it was over a decade ago, when the idea of using digital channels and production was still nascent, and a minor component of the marketing mix.

Marketing 40

Marketing Startup Advertising Press Release 40

Hootsuite

NOVEMBER 25, 2015

According to a McKinsey Study , marketing-inspired word-of-mouth generates more than twice the sales of paid advertising and customers have a 37 percent higher retention rate. For every dollar spent on influencer marketing , marketers see a $6.50 Ready to develop your influencer marketing strategy? TIME: 11 a.m.

Influencer 76

Influencer Tools Marketing Klout 76

yMarketingMatters

SEPTEMBER 23, 2016

While Instagram is still predominantly teen focused, usage with older demographics is catching up fast, and is a target, focused market (see latest stats at the end). This will be incredibly valuable for marketers, especially when it comes to figuring out when to post content to their profiles to maximize reach and engagement.

Instagram 100

Instagram Mobile Social Networking Hashtag 100

Rebekah Radice

NOVEMBER 1, 2016

This means incorporating a Facebook marketing strategy is critical. 11 Facebook Principles That Will Improve Your Marketing. One of the best, if not the best ways to market your business on Facebook is to practice what you preach. You can find out what’s working and what’s not through: Google Analytics.

Facebook 116

Facebook Marketing Atlassian Analytics 116

Kikolani

FEBRUARY 16, 2016

These e-books are a great opportunity for beginner and intermediate marketers to spike up their knowledge of Search Engine Optimization. The Advanced Guide To Content Marketing – by Quicksprout. . Choose the best long tail keywords to drive traffic to your website using web analytics and keyword research tools.

eBook 60

eBook SEO Hubspot Marketing 60

Twist Image

OCTOBER 30, 2013

Is Gartner right about Chief Marketing Officers spending more on IT than the Chief Information Officer in the coming years? Part 2 ), we''re talking about the actual infrastructure of the marketing department and what keeps it humming along. Are marketers still scared of technology?

iPad 100

iPad Wireless Marketing Telecommunications 100

Buffer Social

AUGUST 24, 2017

Do you want analytics to measure your performance? Here’s how we came to the decision, according to Brian Peters , our Digital Marketing Strategist: For a long time we were on posting unique content to both Snapchat and Instagram at Buffer. We compared six key aspects of the two platforms: Users. Content types. Discoverability.

Instagram 111

Instagram Cost Comparison Analytics 111

Socialmedia.biz

JANUARY 17, 2017

How Accelerated Mobile Pages can fuel your mobile marketing strategy. Target audience: Businesses, brands, mobile marketers, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers. In May 2015, Facebook launched Instant Articles. Post by Anna Rodriguez.

Mobile 60

Mobile Content Open Source Apple 60

Twist Image

MARCH 23, 2018

At what price marketing? How much money brands have made on the public markets? What are the major marketing and communication holding companies doing? The bigger narrative seems to be focused on the value of marketing. Advertising is not dying. The news of Cambridge Analytica came out back in 2015.

Issues 51

Issues Journal Retail Reddit 51

Hootsuite

JUNE 27, 2022

” Discord may not be on your radar as a social media marketing tool. Discord launched in 2015, and its initial growth was largely thanks to its widespread adoption by gamers. That doesn’t mean it can’t be part of your marketing strategy. Check out Hootsuite’s guides to social media metrics and social media analytics.

Template 98

Template Templates Eventful Hosting 98

Jon Loomer

MARCH 24, 2016

According to a study by Quintly , engagement rate with brand content on Instagram has dropped 37.5%, from 4.96% to 3.10% from the beginning to the end of 2015. According to that same study, post frequency from brands increased 27% from January to October of 2015, settling in at a final 17% increase from January to December.

Brands 113

Brands Instagram Engagement Activities 113

Hootsuite

NOVEMBER 25, 2015

According to a McKinsey Study , marketing-inspired word-of-mouth generates more than twice the sales of paid advertising and customers have a 37 percent higher retention rate. For every dollar spent on influencer marketing , marketers see a $6.50 Ready to develop your influencer marketing strategy? TIME: 11 a.m.

Influencer 40

Influencer Tools Marketing Klout 40

Social Media Marketing

APRIL 3, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 160

Social Media Flipboard Storify Reddit 160

Talkwalker SM

JULY 28, 2016

The hashtag was originally created at the beginning of 2015 but is still very popular today with over 19,700 mentions over the last three months. An analysis of Cathay Pacific’s #LifeWellTravelled hahstag using Talkwalker’s social media analytics. #LifeWellTravelled: Cathay Pacific sets the travel tone.

Hashtag 60

Hashtag Industry Campaign Hotels 60

Rebekah Radice

NOVEMBER 1, 2016

This means incorporating a Facebook marketing strategy is critical. 11 Facebook Principles That Will Improve Your Marketing. One of the best, if not the best ways to market your business on Facebook is to practice what you preach. You can find out what’s working and what’s not through: Google Analytics.

Facebook 60

Facebook Marketing Atlassian Analytics 60

Talkwalker SM

JUNE 2, 2016

This generation’s perpetually connected consumers have taken a stronghold on the marketer’s’ message. Beauty brands have capitalized on major influencer marketing strategies across visual platforms like Instagram, Facebook, and more. The important part is to find the right tools to empower an image-oriented marketing strategy.

UGC 60

UGC Brands Content Instagram 60

Hootsuite

AUGUST 8, 2022

Not only is KakaoTalk safe, but it might be essential in your digital marketing plan. But its popularity has exploded in recent years, with an increase of over 8 million users worldwide between 2015 and 2021. Your KakaoTalk marketing campaign might extend far beyond South Korea. What is KakaoTalk? Chart via Statista.

Mobile 83

Mobile FAQ HootSuite Retail 83

Twist Image

APRIL 27, 2015

Meanwhile, the average time US adults spent watching video programming on televisions totaled 4 hours, 35 minutes in 2011 and will decline to 4 hours, 15 minutes in 2015. Do the advertising dollars follow the consumer? In 2015, forty percent of media spending will still be done on television. As for digital video ads?

Apple 40

Apple Advertising Data Compete 40

agora pulse

OCTOBER 8, 2019

If you’re a marketer, how can you coordinate employee advocacy for your brand? An employee advocacy program costs 1/10 of paid advertising and on average, an employee advocacy program involving 1,000 active participants can generate $1,900,000 in advertising value! You absolutely must draw up some employee advocacy guidelines.

Social Media 84

Social Media Guidelines Hashtag Training 84

Buffer Social

DECEMBER 19, 2017

One of the top posts drove a decent amount of traffic to our blog (with the help of Facebook advertising ). By putting a little advertising money behind them, we were able to show them to people who are similar to our existing fans and who will very likely engage with those posts. Our top 5 tweets. 1,189 engagement. 1,132 likes.

Social Media 108

Social Media Study LinkedIn Instagram 108

Sprout Social

AUGUST 30, 2016

Integrating Instagram into your marketing and branding strategy is essential for any business trying to grow their audience. Pew Research found 35% of Instagram users visited the network multiple times a day in 2015. Think about how much you’d pay (or have paid) for advertising promising the same amount of viewership?

Instagram 70

Instagram Brands Collaboration Hashtag 70

Twist Image

JULY 17, 2015

on stage at their event this week (it runs from July 15 - 18, 2015). With over two thousand people registered to attend, it could not be a message about the power of marketing, or how important it will be for these startups to figure out a way to create more meaningful relationships with their consumers. How disruptive is Mirum now? .

Startup 40

Startup Consultant Mobile Analytics 40

Audiense

JANUARY 31, 2017

You’re not alone if so; Forrester estimates that in 2015 only 51% of data and analytics decision-makers had unencumbered access to insights, rising to 56% in 2016 and perhaps 66% in 2017. No need to hire Mystic Meg, Marketers have long-known the power of communicating and engaging with people at a subconscious or individual level.

ROI 60

ROI Social Media Metrics Campaign 60

Sprout Social

SEPTEMBER 13, 2016

Facebook has become an integral part of the marketing process. Return on investment (ROI) plays a big role in your decision to not only bring Facebook into your marketing strategy, but to keep it there. The problem with Facebook ROI is it’s different from traditional online marketing. More than 1.71 What Is Facebook ROI?

ROI 40

ROI Facebook How To Analytics 40

Sprout Social

AUGUST 2, 2016

With so many advertisements, billboards and commercials in our face, it’s tough to find one without an added hashtag. Not only that, but hashtags tend to be great marketing resources. Hashtag analytics gives you insights into what’s resonating with customers or what’s falling flat. PetFoodMatters (Photo by @winston_ny).

Hashtag 40

Hashtag How To Nielsen Social Networking 40

Dave Fleet

FEBRUARY 16, 2016

As push-focused marketing gains more traction on social channels and as social platforms limit brands’ abilities to organically reach the people who have shown affinity for them, many companies are shifting dollars away from community management and into media dollars. 2015 was actually the year of mobile. The (actual) year of mobile.

Mobile 105

Mobile Trends Compete Loyalty 105

Buffer Social

MAY 6, 2016

Instagram first announced carousel ads in 2015, but now brands can include multiple videos (of up to 60 seconds long) to the same sponsored post. The new video carousel ads are currently in testing with a small number of advertisers and should be rolled out to everyone in mid-May. Instagram video carousel ads.

Instagram 61

Instagram Engagement Twitter Facebook 61

Convince & Convert

FEBRUARY 1, 2016

So what does this mean for the marketing world? Gen Z is familiar with every marketing and advertising tactic there is. Banner ads, SEO, sponsored ads, influencer marketing, and content marketing—they’ve seen it. 2015 was the year of tracking and analyzing the buyer experience and mapping the customer journey.

Content 60

Content Tips Analysis Curation 60

Oktopost

APRIL 4, 2023

This is especially true for financial services, which are carefully monitored for the way they advertise and communicate with customers. Most of us can remember a time before – and, for that matter, how it used to look before businesses and individuals started to catch onto its potential for marketing. 96% of consumers don’t trust ads.

Social Media 118

Social Media Marketing B2B Banking 118

SalesChoice

APRIL 3, 2017

This four-part blog series explores the Rise of AI and highlights market dynamics that could be shaping the Perfect AI World, or creating The Perfect Storm. By 2019, according to IDC, the global market for content analytics, discovery and cognitive systems software is projected to reach $9.2 The dollars tell a compelling story.

Startup 20

Startup Data Software Analytics 20