Waxing UnLyrical

JUNE 26, 2015

measurePR Recap (June 2015): Measuring Content is a post from: Shonali Burke Consulting, Inc. Twitter Facebook Google+ LinkedIn #measurePR Recap (June 2015): Measuring Content. The photo is one of several I took during Steve Crescenzo ‘s session at the recently-concluded #IABC15 World Conference in San Francisco.

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JULY 30, 2015

measurePR Recap (July 2015): Internal Communications is a post from: Shonali Burke Consulting, Inc. Twitter Facebook Google+ LinkedIn #measurePR Recap (July 2015): Internal Communications. You won’t want to miss this chat, so please save the date ( RSVP to the event , it will help!); See you all there!

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NOVEMBER 20, 2015

Twitter Facebook Google+ LinkedIn #measurePR Recap (November 2015): Measuring Multimedia. Based in the Washington, D.C., area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. She also loves ABBA, bacon, cooking, dogs, and Elvis. Wouldn't you like to be in her kitchen?

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SEPTEMBER 25, 2015

Twitter Facebook Google+ LinkedIn Recap: the September 2015 #measurePR-palooza. Based in the Washington, D.C., area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. She also loves ABBA, bacon, cooking, dogs, and Elvis. Wouldn't you like to be in her kitchen?

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AUGUST 14, 2015

Twitter Facebook Google+ LinkedIn #measurePR Recap (August 2015): Big Picture PR Measurement. Based in the Washington, D.C., area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. She also loves ABBA, bacon, cooking, dogs, and Elvis. Wouldn't you like to be in her kitchen?

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Waxing UnLyrical

DECEMBER 22, 2014

2, 2015, back on Jan. And you have every good wish from us to you for a wonderful start to 2015. Why: Give your blog some extra momentum in 2015, by ending 2014 off on a high note. What’s PR En Route to in 2015? Event announcement: the first #measurePR chat of 2015 will take place on Tuesday, Jan.

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APRIL 10, 2015

It’s to keynote the 2015 State Conference of the Public Relations Association of Mississippi. Kristie Aylett, APR (@KristK) April 9, 2015. Kathryn Ragsdale #PRAM2015 — HannaLizKnowles (@HannaLizKnowles) April 9, 2015. JennieBradfordCurlee (@jenniebradford) April 9, 2015. 3, 4, 5, 6, 7, 8 & 9.

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Waxing UnLyrical

DECEMBER 1, 2014

It’s Lightbox Collaborative’s 2015 editorial calendar. Now might be the perfect time for you to take The Digital PR Strategist’s Toolkit and get a head start on your strategic communications planning for 2015. Before we get to 2015, we still have to see 2014 out. And some of them don’t even cost money!

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MARCH 7, 2016

The best PR campaigns for International Women’s Day 2015. Why: PRWeek took a look at some of the best IWD 2015 campaigns; even if it’s too late for 2016 (for inspiration), there’s always next year! How will you celebrate International Women’s Day?

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MARCH 7, 2016

The best PR campaigns for International Women’s Day 2015. Why: PRWeek took a look at some of the best IWD 2015 campaigns; even if it’s too late for 2016 (for inspiration), there’s always next year! How will you celebrate International Women’s Day?

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Waxing UnLyrical

SEPTEMBER 2, 2020

The Social PR Virtuoso® Master Course – which you might remember is the flagship online training program I launched in 2015 – is now one of the first in-depth, asynchronous online trainings proudly hosted and offered by Australia’s Centre for Strategic Communication Excellence.

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FEBRUARY 8, 2016

Top 10 Influential Social Media Campaigns of 2015. Why: “While it’s still true that you can’t force a post to go viral, there are plenty of creative methods you can explore to make your social posts much more persuasive and far more influential,” says Eunice David as she talks about great campaigns from 2015.

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JANUARY 5, 2015

Are you ready to #bringit in 2015? How will you approach metrics and measurement in 2015? Happy New Year! I hope everyone had a safe and fun holiday. today’s roundup follows suit. Image: Steve Harris via Flickr, CC 2.0. 5 Shifts to Fix Your Social Media Metrics.

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MARCH 6, 2015

’s Chartered Institute of Public Relations with its State of the Profession 2015 report. Measurement & Metrics Public Relations Social Media State of PR CIPR senior pros using social media Shel Holtz state of the profession 2015 stephen waddington' This isn’t just me ranting (though I’ve done so before ).

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NOVEMBER 17, 2014

10 Must Read Content Marketing Posts for 2015. Why: What lessons from your past do you apply to your career? In this WUL post, Maura Lafferty examines PR lessons she learned from playing the oboe. Why: Content marketing has remained a hot topic during 2014. Lee Odden showcases 10 of Top Rank Blog ‘s most useful content marketing posts.

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JANUARY 12, 2015

Finding the Time in 2015 to Achieve All of Your Goals. Deirdre Breakenridge shares how a change in your perception and management of time can help you achieve your 2015 goals. Kirk Hazlett relays a personal anecdote that illustrates how a simple change in attitude can have a huge impact. How to Apologize Like a Boss.

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MARCH 3, 2014

If you haven’t been able to make it these last couple of years, you must put it on your calendar for 2015. Despite coming close to breaking my arm last week, I had an amazing time at xPotomac on Friday. Image: Aidan Jones via Flickr, CC 2.0.

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Waxing UnLyrical

DECEMBER 23, 2015

So I’m keeping this image close to my heart as 2015 comes to a close, and as we welcome 2016 into our homes, hearths and lives. The Rosie imagery captures perfectly everyone’s holiday wish to come out better and stronger than ever – don’t you think? WUL is taking a bit of a holiday break (along with many of you!),

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FEBRUARY 2, 2017

Btw – even if you attended The Social PR Launchpad – the very first online mini-training I held in 2015 – you should attend “LIFT OFF!” . ‘Cos this is one up escalator you definitely want to be riding in the right direction.

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MAY 15, 2015

Chapter, presented me with the 2015 Matrix Award. My Oscar Moment: the 2015 Matrix Awards is a post from: Shonali Burke Consulting, Inc. Twitter Facebook Google+ LinkedIn My Oscar Moment: the 2015 Matrix Awards. I learned of this a few months ago, and I was absolutely blown away. Based in the Washington, D.C.,

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DECEMBER 11, 2015

The 2015 Complete guide to Public Relations tools via Prezly. Platform analytics (e.g. Facebok, Youtube, Twitter). The GA PR Dashboard developed by Sally and Tinu. Simply Measured. AirPR Analyst. Coverage Book. Also, don’t forget my classic combo: A3: My 3 fave #measurepr tools: Google Analytics, Excel & YOUR BRAIN #measurepr.

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JANUARY 20, 2015

did you enjoy the first long weekend of 2015? If you’re in the U.S., What’s the point of measurement , exactly? I expounded not that long ago, but thought we’d pick up that thread today.

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Waxing UnLyrical

DECEMBER 21, 2015

Given that many of you are new(er) to WUL, I figured it would be fun to focus the last roundup of 2015 (WUL will go on vacation just like SBC) on WUL over the years. And the other day, I was reminiscing about some of my favorite posts over the years. Let’s go. 7 PR Lessons Komen for the Cure Didn’t Know It Was Giving You.

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Waxing UnLyrical

APRIL 1, 2015

ashley judd (@AshleyJudd) March 15, 2015. Her reaction? When I express a stout opinion during #MarchMadness I am called a whore, c—, threatened with sexual violence. This, unfortunately, is not an uncommon experience for women online.

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MARCH 30, 2015

6 Buzz Phrases Marketers Should Take Seriously in 2015. , dust it off along with the rest of your spring cleaning. Here are some ideas on “buzz marketing” (I know, I know). Why: Natasha Smith published this post in January of this year.

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Waxing UnLyrical

DECEMBER 7, 2015

It seems like only yesterday we were ringing in 2015. I can’t speak for all of you, but for me this year has flown by faster than a hummingbird hopped up on a cocktail of Red Bull and Schnapps. someoneslowmedown! As we head into the second week of December, I imagine you’ve started looking ahead to 2016.

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Waxing UnLyrical

MARCH 9, 2015

International Women’s Day 2015: Burqa-Clad Afghan Men Parade Kabul Streets, Push for Women’s Rights. .” One year later, Matt Petronzio’s look at Catapult ‘s 2014 “Cover Stories” campaign is still riveting ( Mashable ).

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Waxing UnLyrical

OCTOBER 16, 2015

On October 11, 2015, the boy took his little brother (not so little now, a grown man!) He was a pro – that’s what you have to call anyone with more than 300 jumps under their belt. The boy had found his wings. He had found his place in the world… soaring high above it. out for a jump. He went up for his own jump first.

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Waxing UnLyrical

OCTOBER 16, 2015

On October 11, 2015, the boy took his little brother (not so little now, a grown man!) He was a pro – that’s what you have to call anyone with more than 300 jumps under their belt. The boy had found his wings. He had found his place in the world… soaring high above it. out for a jump. He went up for his own jump first.

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Consultant Sports Skills LinkedIn 100

Waxing UnLyrical

JULY 27, 2015

I took this photo during Steve Crescenzo’s presentation at the 2015 IABC World Conference. Konstanze Alex-Brown as she discusses how influencers can make your marketing “human, visionary, and trustworthy” over at {grow}. Steve’s slide, my photo.

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Waxing UnLyrical

MARCH 13, 2015

the latter to keynote the Public Relations Association of Mississippi’s 2015 State Conference. Next month, we’re moving the chat by a week, as I’ll be traveling Down South. I’m heading to Birmingham, Ala., and Tupelo, Miss., Among other things, I get to see Elvis’ birthplace, so I’m super-excited!

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Waxing UnLyrical

JUNE 1, 2015

Seeing as we’re almost halfway through 2015, I figured this would be a good time for us all to do a content review. But the thing is, it’s true; when you’re strategizing or planning to implement social PR today, content is related to practically everything we do.

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APRIL 13, 2015

Why: “In 2015, consumer expectations are going to continue to rise. Top Takeaways From NRF. Retailers need to look for ways to connect with the increasingly demanding consumer so that they become fans of the brand, instead of simply customers,” says Dave Hochman as he shares six takeaways for the “C-store” industry.

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NOVEMBER 4, 2015

And D S Simon’s 2015 Media Influencers Report found that 75% of producers, online editors and bloggers will use video on their sites. They’ve also been talking a lot about micro-moments – all the times during the day when we reflexively turn to our smartphones to find something out. They call these, ‘I want to know/go/do/buy’ moments.

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FEBRUARY 13, 2015

Is 2015 your year of conversion yet? And while you can have several levels of goals, depending on how sophisticated your PR outreach is and how long you’ve been playing the game, ultimately you’ll be working towards supporting, and facilitating, efficient conversion.

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APRIL 6, 2016

According to a 2015 report by Augure , marketers are increasingly achieving positive results with influencer marketing campaigns. Guest Post by Jessica Davis. Influencer marketing is more than just a buzzword.

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AUGUST 26, 2015

Sean also provides managerial communication training through the landmark Face2Face Communication Learning Program, which he acquired from Joe Williams Communications in 2015. A thought leader in the field of communication measurement, he is a longtime member of the Institute for PR Commission on Research, Measurement and Evaluation.

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