Small Business Mavericks

MARCH 6, 2015

Moz is asking for your input by announcing the 2015 Online Marketing Industry Survey. The Grand Prize is the best: a ticket to MozCon 2015 in Seattle plus airfare and accommodations. Cyrus Shepard’s post has links to start taking this fifth edition of the survey that has been such a benefit to all of us in the past.

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Survey Small Business Apple Industry 70

Small Business Mavericks

MAY 11, 2015

For instance, that rash of Twitter users doing the Popeye pose is part of the 2015 #StrongArmSelfie campaign — an effort to raise awareness for colorectal cancer screening. Here are the numbers: It launched March 1, 2015. How much awareness has been raised?

Health Care 70

Health Care Marketing Engineering Reputation 70

Small Business Mavericks

APRIL 29, 2015

But the 90% that was mentioned at the RSA Conference 2015 is not a good thing to be a part of. SC Magazine’s Adam Greenberg reported on the problem in his article, “ RSA 2015: Point-of-sale system security is lacking.” Sometimes it’s a good thing to be in the majority.

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System Authentication Policies Reputation 70

Small Business Mavericks

MAY 19, 2011

Figures show that by 2015, local search ad revenue will hit $8.23 And Bing will make a little bit, too. But for local small businesses, it also means that search ads will be a primary online marketing channel. Are you surprised by that? Online and interactive advertising will hit $16 billion. Surprise, surprise.

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Small Business Advertising Study Questions 150

Small Business Mavericks

JANUARY 15, 2015

Copyblogger has done it again; giving us the 2015 Cost of Online Business Report by Demian Farnworth and giving us some good examples of how the same basic information can be presented in various ways for maximum impact. The report itself is interesting because it includes the results of a survey conducted on businesses operating online.

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Survey Examples Analysis Small Business 70

Small Business Mavericks

JANUARY 14, 2015

Chuck Price just gave us the 2015 Guide to Free SEO Training Courses Online and it is nice to see all that help in one place. That is not an insurmountable problem because there is a lot of help out there. The trick is knowing what’s most helpful. Online Courses To The Rescue!

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Training SEO Course Skills 70

Small Business Mavericks

SEPTEMBER 21, 2015

In November last year, Forbes ran an article predicting the top 7 online marketing trends in 2015. I’m not suggesting that they should, but if content creation and SEM are the top two online marketing spend categories, then where is video? Content marketing will be bigger than ever.

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Video Marketing Case Study Mobile 70

Small Business Mavericks

AUGUST 14, 2015

Here are six powerful ways to generate leads for any business using the tools of the Internet in 2015: Social Media – Social media really needs no introduction, but there are a ton of channels to choose from. No matter what kind of business you run online, there are a ton of ways to generate leads.

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Engineering Mobile Consultant Social Media 70

Small Business Mavericks

MARCH 13, 2015

The cybersecurity transition deadline arrives on October 15, 2015. When the television signals changed to digital, the televisions themselves had to adapt or all you saw was snow on the screen. The Transition To EMV & Cybersecurity.

Marketing 70

Marketing Education Software Advertising 70

Small Business Mavericks

JULY 29, 2015

What was a best practice in 1996 is certainly not a best practice in 2015. Website design, like a lot of other things, changes over time. What was important in 2010 may not be important in 2020. But that doesn’t mean there aren’t website design principles that are practical and eternal.

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Engineering System Engagement Buy 70

Small Business Mavericks

SEPTEMBER 25, 2015

US email campaign data published February 2015 shows that despite some social media marketing specialists occasionally saying that “email marketing is dead”, open and clicks remain stable. While these statistics are for UK-based companies, you can still glean from this information that e-mail marketing continues to strong.

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Apparel Statistics Marketing Retail 70

Small Business Mavericks

APRIL 21, 2015

Armando Roggio gives us 7 Product Detail Page Differentiators for 2015 on Practical Ecommerce, and while he is specifically targeting the product detail page, I think there are some lessons to be learned. So how can we differentiate our site?

Sites 70

Sites Embedding Policies Engineering 70

Small Business Mavericks

FEBRUARY 4, 2015

One of the big advantages marketers and business owners have in 2015 is the abundance of options we have in tools for improving our performance. Nick Rojas has a nice look at online tools to improve your content marketing strategies on B2C, for instance.

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Tools How To Small Business System 70

Small Business Mavericks

APRIL 13, 2015

Moz just came out with an interesting look at The Incredible Shrinking SERP — 2015 Edition. In the post, Dr. Peter J.

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