Direct Marketing Observations

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Why is the Customer Experience so Hard to Deliver On?

Direct Marketing Observations

It’s 2015 and companies left and right keep talking about their new mandate of delivering on a quality customer experience. Or is it just lip service for 2015? You’d think brands would know what the customer wanted at this stage of the game, right? delivering a powerful customer experience. Will the customer rise?

Compete 100
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A Look Back: What to Look for in Your Next Social Media Director Hire

Direct Marketing Observations

So let’s relook at the post and see how it compares to 2015 with comments, updates and observations in red. In 2015, I’d say now more than ever social is part of the fabric of every org. In 2015 we can measure so much more in social than we did back in 2011. What’s different in 2015? Self explanatory.

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Four Areas that Digital Marketers Need to Continue to Focus On

Direct Marketing Observations

billion by 2015 up from $3.2 Enter the age of Big Data and marketers finally doing something with that data. IDC predicts that the market for Big Data technology and services will reach $16.9 billion in 2010. Focus on the Customer. If you think you’re doing enough with your customers, then chances are, you are not.

comScore 166
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7 Tips for Staying on Top of the Social Wave

Direct Marketing Observations

3) Mobile will be THE social platform.The global mobile market is expected to reach $1 trillion by 2015. Focus on focus- Want to grow your product? Find the niche, it’s there. What are you waiting for? Your competitors? What are you doing about it? Get serious about mobile.

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Social Media is the Back Channel for Teen Angst

Direct Marketing Observations

The days of being informed via other parents, teachers, administrators, students and traditional news outlets on what is happening at school and with your children, their friends and their circle of friends might have worked before the age of digital, but it doesn’t and can’t fly in 2015. By the time you find out, it’s old news.