Webbiquity SMM

DECEMBER 10, 2013

And it continues to expand: 82% of marketers plan to increase their budgets for content marketing in 2014. The three content marketing tactics that deliver the highest ROI are featured articles (cited by 62% of marketers), video (52%) and white papers (46%). Image Credit: Robert Rose. Michael Brenner ). eMarketer ).

Statistics 207

Statistics B2B Content Marketing 207

Webbiquity SMM

FEBRUARY 16, 2016

billion in 2014. White paper and eBook downloads are the top producers of B2B leads, cited by 59% of marketers. Other top calls to action included contact forms (39%), webinars (37%), and free trials (35%). A similar percentage also use webinars. But they make up 11% of the workforce in B2B services. ( MediaPost ).

B2B 110

B2B Social Media Marketing Survey 110

Waxing UnLyrical

MARCH 11, 2015

Even well-established agencies publish jargon-y white papers about metrics that qualify the quality and reach of a media placement rather than the impact to support the corporate goals. Eric Wittlake (@wittlake) January 7, 2014. Our understanding of PR metrics needs a paradigm shift, though. Should PR be tied to sales?

Metrics 100

Metrics How To Discount Analytics 100

Webbiquity SMM

NOVEMBER 12, 2013

Webinars, virtual events and other digital communications channels are driving trade shows and other live events to extinction, right? anticipate an increased budget for 2014, while just 3% foresee spending reductions. 54% of B2B marketers plan to increase spending on content marketing in 2014. Social Media Today ). eMarketer ).

Statistics 226

Statistics Social Media B2B Journal 226

Webbiquity SMM

JANUARY 5, 2016

Writing White Papers to Establish Your Expertise by Prof KRG. White papers allow you to establish your expertise on a topic, making you more sought after and desirable to work with. At the beginning of 2014, Matt Cutts published on his blog that guest blogging is not working anymore.

Content 60

Content B2B Marketing Hubspot 60

Convince & Convert

MAY 19, 2014

My friends over at Social Media Examiner just released their 2014 Social Media Marketing Industry Report. Bricks are more sturdy content initiatives with higher production values such as white papers, webinars, research reports like the one I’ve examined here, and so forth.

Statistics 166

Statistics Social Media Loyalty Mobile 166