The Social Media Incubator

article thumbnail

Best Place to Advertise Online in 2014?

The Social Media Incubator

billion in 2014. Twitter has increased their ads since hitting the IPO scene, and Facebook introduces video ads to their news feed early on in 2014. Facebook was expected to make nearly $1 billion in mobile ad revenue in 2013, and mobile Twitter users were 53 percent more likely to recall seeing an ad than average users.

article thumbnail

4 Concepts Your Online Marketing Should be Ready for in 2015

The Social Media Incubator

It has become very common for businesses and brands to jump on social opportunities once they grow a strong user database, and you never know when the next Twitter, Instagram, or Snapchat will pop up. While Facebook gets the most attention, Twitter and others have followed and will continue to do so, as long as brands pay. Pay to play.

Marketing 182
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Chevrolet Brilliantly Embraces Chevy Guy’s “Technology and Stuff” Blunder

The Social Media Incubator

29, the San Francisco Giants defeated the Kansas City Royals to win the 2014 World Series. ” The internet, mainly Twitter, immediately criticized and made fun of the man they called “Chevy Guy.” On Wednesday, Oct. However, it wasn’t the Giants everyone was focused on after the game and the days following.

article thumbnail

CVS Sets Example For Social Media Strategy

The Social Media Incubator

5, 2014, CVS, one of the nation’s leading retail pharmacies, announced they would end sales of all tobacco in their 7,600 stores by Oct. The company also posted their announcement on their Twitter page. CVS also responded promptly to many of the responses received on Twitter. ” You can see more from the Tweet here.

Examples 139
article thumbnail

Bud Light Removes Label Following Controversy

The Social Media Incubator

Bud Light has continued to expand it’s #UpForWhatever campaign, which debuted during the 2014 Super Bowl. It spread quickly across social media; yet another campaign that should’ve put up red flags in early development. However, the most popular beer in the U.S. has run into issues with the campaign.

Campaign 100