Small Business Mavericks

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Were Your 2014 Predictions Right?

Small Business Mavericks

At the end of 2013, I predicted that 2014 would be The Year of Social Metrics. Facebook had risen to #1 status online, LinkedIn and Twitter were going strong, and social media was an increasing part of daily life. What made sense to do in the beginning of 2014 no longer worked by the end of the year. Yes, they are.

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2014 Is The Year Of Social Metrics

Small Business Mavericks

I believe this is a trend you are going to see more and more of in the next few years – starting in 2014. Twitter has always been a heavy traffic source for all kinds of websites, and Pinterest is no slouch either. I believe 2014 is going to be a banner year for social media traffic and social media metrics.

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Survey Results and Centroids

Small Business Mavericks

The 2014 Local Search Ranking Factors Survey results have been announced on Moz, and of course they are interesting! Here’s a quick look at the Overall Ranking Factors numbers from lowest to highest: Social Signals (5.8%) (Google+ authority, Facebook likes, Twitter followers, etc.). Behavioral/Mob. Personalization (8.4%).

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Video Marketing: Over- Or Under-Used?

Small Business Mavericks

In fact, while it is used quite extensively (as of November 2014, 300 hours of video are uploaded to YouTube every minutes), I’d say it’s still a bit under-used. Native ads are those ads that pop up in your Twitter and Facebook feeds (and other places) that look a lot like your normal feed posts. Here’s why.

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LinkedIn Hits 3 Million Landmark

Small Business Mavericks

Google+ or Twitter? I expect the rest of 2013 and 2014 to be big years for the business-to-business social networking site. Is it Facebook or LinkedIn? Only you can decide, but it is a decision you need to make. Don’t make the decision lightly. Give it some serious thought. If in doubt, ask. LinkedIn is on the go.

LinkedIn 101