What Keeps The Chief Marketing Officer Awake At Night? - Part 3
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OCTOBER 30, 2013
A very senior Chief Marketing Officer at one of the largest telecommunications companies in North America leaned over my shoulder after someone mentioned the famed Gartner report at an event, and sighed, "if I hear about this report one more time, I am going to blow a gasket. driven by the rapid adoption of smartphones and tablets.
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