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Adidas Teams With Champs Sports To Create Instagram Mini Series

The Realtime Report

Following their impressive World Cup ad campaign, Adidas has teamed up with Champs Sports to create four different online shows that will air only on Champs Sport’s Instagram page. Social Media Campaigns Adidas Champs Sports Instagram Instagram video MINI online video social video Starbucks'

Sports 172
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Adidas Social Media Strategy: Sporting Online Traction Globally

Keyhole.co

This iconic footwear and sports apparel brand is well-known, no matter which part of the world you’re from. Dassler brothers — Adolf and Rudolf — started a sports footwear business from their mother’s laundry. The rest is sporting history. They continue to innovate in the realms of sports and footwear.

Sports 59
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NBA Announces 2014 Social Media Award Winners

The Realtime Report

This month, NBA Digital held its third annual NBA Social Media Awards , which honors NBA players and teams for their active participation on social media throughout the regular season. Rajon Rondo (@RajonRondo) January 14, 2014. Team Social MVP- Houston Rockets. Social media has become crucial to professional sports.

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2014 World Cup: Social Media Campaign Round-Up

The Realtime Report

The 2014 World Cup was host to countless ad campaigns, and record breaking social media statistics. Adidas has been crowned as the ‘ most talked about ‘ brand connected to the 2014 World Cup, generating 1.59 Each child was sporting red and gold colored jerseys. The #AskZlatan interactive campaign earned over 10.5

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Most-Tweeted Sports Event In History: Germany vs. Brazil

The Realtime Report

Though the 2014 World Cup action has begun to die down, now with only two teams remaining, the social media frenzy surrounding the tournament has not. The Germany vs. Brazil match easily broke the previous record (from Super Bowl 2014) of 24.9 The match itself generated 35.6 millions tweets total. million tweets ( TechCrunch ).

Sports 170
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Purdue Football To Feature Student Superfan Images On Team Helmet

Convince & Convert

The Purdue University Football team is taking the spirit of celebrating student superfans to a new level by offering an exclusive opportunity to be featured on the team’s helmet during the special September 27 “Social Media Game” against Iowa. What can we learn from these sports teams embracing social media?

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34 People I Want To Meet at ClickZ Live Toronto 2014

Bill Hartzer

This week, I’m doing “double duty” at the ClickZ Live Toronto conference, being held at the Eaton Centre from May 14 to May 16, 2014 in Toronto, Canada. Here are 34 people that I want to meet at this year’s ClickZ Live Toronto 2014 conference: Andrew Goodman – Page Zero Media.

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