Small Business Mavericks

DECEMBER 23, 2014

At the end of 2013, I predicted that 2014 would be The Year of Social Metrics. Facebook had risen to #1 status online, LinkedIn and Twitter were going strong, and social media was an increasing part of daily life. What made sense to do in the beginning of 2014 no longer worked by the end of the year. Yes, they are.

Metrics 107

Metrics Strategy Social Media LinkedIn 107

Small Business Mavericks

DECEMBER 30, 2013

If you’ve been paying attention to the rise of social media in the past few years, then you know that Facebook has risen to be the No. 1 site online, and you may know that social media traffic has been on a steady rise, as well. Other social media sites that do well in sending traffic to websites include: YouTube.

Metrics 98

Metrics Tumblr StumbleUpon B2B 98

Small Business Mavericks

OCTOBER 10, 2014

I just came across an interesting survey, BRANDfog’s 2014: The Global, Social CEO. This annual look at social media engagement in the C-Suite explores the changing role of a business leader’s involvement with social media by surveying 1000 employees in both the UK and the US.

Social Media 107

Social Media Survey Startup Reputation 107

Small Business Mavericks

SEPTEMBER 26, 2014

Facebook negates text updates from Pages as being different than text updates from friends — January 2014. Facebook says the best way to share is by using a link-share — January 2014. Facebook encourages Pages to tag Pages by saying it will give more exposure — February 2014. So, there it is.

Facebook 111

Facebook Feed Feedly Organization 111

Small Business Mavericks

AUGUST 13, 2014

But now, the Facebook Developer blog has this statement in its August 7, 2014 post which basically reverses the policy: “You must not incentivize people to use social plugins or to like a Page. It won’t be put in place until November 5, 2014 so there is time to make adjustments.

Facebook 150

Facebook Policies Social Media Google 150

Small Business Mavericks

DECEMBER 22, 2014

As the 2014 year wraps up, the predictions and lists for 2015 are starting to roll out. Social media — because your customers can connect immediately. Just like all New Year’s Resolutions, there are some good ideas that everybody agrees they should do. The challenge is doing what you planned, right?

SEO 126

SEO List URL Small Business 126

Small Business Mavericks

JANUARY 28, 2014

Whatever content you publish on your blog, in your newsletter, on your website, through social media … it’s all a reflection of you, your business, and your values. Taking inventory of your content could be one of the most important things you do in 2014 to move your business forward. Your business is your content.

Content 98

Content Newsletter Publishing Strategy 98